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visual designprinciples_1

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  • Clickability – is clickable, but doesn’t look it
  • Clickability – logo is not clickable, but it should be
  • Weather Channel IPad App doesn’t indicate clickability. When you touch the field, detailed info appears about hourly, 10 day weather
  • No visual hierarchy vs. visual hierarchy. It guides the eye, points out what to look at first, second, third.
  • Visual hierarchy; breaking up pages into clearly defined areas. But no clear Z pattern
  • Visual hierarchy; breaking up pages into clearly defined areas
  • Visual hierarch with color
  • Eyes always draw interest. Then the repeated shapes suggest some pattern/order in the chaos. A face with eyes will always draw attention.
  • United iPhone app. Note areas, visual hierarchy. How does the app indicate clickability? How do you know what’s most important? Divided into top for regular navigation and bottom for important, immediate actions.

Transcript

  • 1. Visual Design Principles 1
  • 2. Don’t make users think• Interfaces should be: – Self-evident – Obvious – Self-explanatory
  • 3. Things that make us Think• Names (buttons, links)• Clickability• Choices
  • 4. Principles 101• Visual hierarchy• Conventions• Break up pages into clearly defined areas• Clickability• Reduce noise
  • 5. http://webstyleguide.com
  • 6. http://www.chriscmerritt.com/ http://www.chriscmerritt.comhttp://designshack.co.uk/articles/graphics/how-to-use-visual-hierarchy-in-web-design
  • 7. 1 2http://designshack.co.uk/articles/graphics/how-to-use-visual-hierarchy-in-web-design
  • 8. Visual hierarchy• Visual weight • Communicate• Focal point messages• Balance • Take action • Organize information Visual hierarchy tells a story with a beginning, an end, a point