User research independent study

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  • 1. User Research: Planning & Conducting  
  • 2. Learning Objectives:   At  the  end  of  this  presenta/on,  you  will  be  able   to:     1.  Set  appropriate  goals  for  user  research.     2.  Choose  among  data  collec8on  techniques.  
  • 3. Before we begin: Review UCD Process   Please  review  the  next  6  slides  to  remember:     1.  The  goals  of  UCD  (the  UCD  cake).   2.  The  major  steps  of  the  UCD  process.  
  • 4. 3 paradigms 3   2   User experience:  and  Things   should  be  pleasant  to  use.   Usability:  and  Things  should  be  easy   to  use.   1 Engineering:  Things  should  work.      
  • 5. How ?  
  • 6. Usercentered design process   Conceptual   Design   Requirements   Analysis   Launch   Produc/on  
  • 7. Iden8fy  users  /  user  groups   Understand  user  goals  &  needs   Understand  client  goals  &  needs   Technical  requirements  &   limita8ons   Research  previous  versions   Research  compe88on   Requirements   Analysis   Conceptual   Design   Research  &  Evalua/on   Produc/on   Launch  
  • 8. Brainstorming   Sketches   Mockups,  wireframes,  prototypes   Prototype  evalua8on   Informa8on  architecture   Requirements   Analysis   Conceptual   Design   Research  &  Evalua/on   Produc/on   Launch  
  • 9. Produc8on   Evalua8on:  usability  tes8ng   Requirements   Analysis   Conceptual   Design   Research  &  Evalua/on   Produc/on   Launch  
  • 10. Quality  assurance   User  problem  tracking   Requirements   Analysis   Conceptual   Design   Research  &  Evalua/on   Produc/on   Launch  
  • 11. iterative process   users   Next steps:   Apply  process   Understanding  users  
  • 12. Understanding  users  is   the  founda/on  of  UCD   User-centered design   Understanding  users  
  • 13. Understanding  users  is   the  founda/on  of  UCD   User-centered design   Understanding  users   But  if  that  is  the  case,  then  why:  
  • 14. "You  can't  just  ask  customers   what  they  want  and  then  try   to  give  that  to  them.  By  the   8me  you  get  it  built,  they'll   want  something  new."    
  • 15. “If  I  had  asked  people   what  they  wanted,  they   would  have  said  faster   horses.”  
  • 16. Understanding  users  is   the  founda/on  of  UCD   WHY  is  it  then  a  bad  idea  to  ask   users  what  they  want?   User-centered design   Understanding  users  
  • 17. “Users  are  not  designers.”   Jakob  Nielsen  
  • 18. Who  is   Jakob  Nielsen??  
  • 19. Understanding  users  is   the  founda/on  of  UCD   It  is  a  bad  idea  to  ask   users  what  they  want.   WHAT  do  we   ask  them?!  
  • 20. What  do  you  ask?   Ask about: •  Users’  general  goals   •  Ac8vi8es  related  to   interest  area   Difficul8es,   frustra8ons  (what’s   easy/difficult)     Do not ask: •  What  do  you  want?   •  How  would  you   design  it?  
  • 21. Let’s  try  it  out   Meet  every   teacher’s   enemy.   Its  goal   seems  to   be  to   make   teachers   look   STUPID.  
  • 22. Teacher’s  enemy:   How  many  PhDs  does  it  take  to  get  it   to  work???!!  
  • 23. Teacher’s  enemy:   Your  goal:   •  Make  it  beUer   •  Help  the  teacher  not  look  stupid  
  • 24. What  user  research  would  you   do?     What  would  you  ask?  
  • 25. How  about  ask  nothing,  just  observe:  
  • 26. How  about:  Ask  nothing,  just   observe:   •  What  visual  info  does  the   teacher  share?  How?  Projector,   handouts,  etc.?   •  How  is  the  teacher  using  the   current  system?  Difficul/es?   What  works  well?   •  How  about  the  students?  Can   they  see  well?  Are  they  paying   aUen/on?  
  • 27. Let’s  try  it  out  again   Your  goal:   •  Make  a  beUer  car  entertainment  &   nav  interface  
  • 28. What  user  research  would  you   do?     What  would  you  ask?  
  • 29. How  about:  Ride  with  people  &   observe:   •  How  do  they  use  exis/ng   devices?   •  What  other  devices  do  they  use?   •  How  distracted  are  drivers?   •  What  do  they  want  to  do/know   but  can’t  with  exis/ng  devices?   •  What’s  too  dangerous?  
  • 30. =   Observa/on   Observa/on  is  one  of  the  most   valuable  techniques  for  user   research.  
  • 31. Observa/on   +   Asking   ques/ons   Contextual  inquiry  
  • 32. Contextual   inquiry   Go  out  in  the  users’  context  (in  the  field).   Observe,  ask,  be  an  appren/ce.  Users  know   their  lives  best  but  can’t  always  ar/culate   them.  
  • 33. Contextual   inquiry   See  also:   h]p://www.interac8on-­‐ design.org/ encyclopedia/ contextual_design.html  
  • 34. However,   some/mes   observa/on   is  not  feasible   e.g.   •  Long  processes   –  e.g.  college   decision,  or   buying  a  house   •  Private,   confiden/al   processes  
  • 35. When  contextual  inquiry  is  not   possible,  we  use  other   techniques  for  user  research.  
  • 36. E.G.:  How  do  families  decide  which   college  children  should  aUend?   (project:  promote  new  degree   program)   Interview   the  en/re   family  
  • 37. E.G.:  How  do  mothers  pick  a  doctor   for  their  children?  (project:  create  a   health  reviews  site)   Individual   Interview  
  • 38. E.G.:  What  do  instructors  need  in  a   course  management  system?   (project:  improve  the  CN)   Focus   group  
  • 39. Summary:  The  major  techniques  for   user  research  are:   •  •  •  •  Observa/on   Contextual  inquiry   Interview   Focus  group  
  • 40. How  about   SURVEYS?  
  • 41. Surveys  can   work,  too.   But  we  prefer  in-­‐depth  qualita/ve   research  that  provides  detail,  nuance,   &  context,  not  just  a  number.  
  • 42. In-­‐depth  qualita/ve  research   that  provides  detail,  nuance,   &  context,  not  just  a  number     really  helps  to     Understand  the  users  
  • 43. Remember   Understanding  users  is  the  founda/on  of  UCD.   Users  are  not  designers.   Don’t  ask  users  what  they  want.   Understand  them  so  well  that  you  know  what   they  need  –  some/mes  beUer  than  they  do.  
  • 44. Remember   Observe.  Study  people.  Some  of  the  best   designers  are  psychologists  –  e.g.  Norman.   Main  techniques  for  user  research:   Observa/on   Interviewing   Contextual  inquiry   Focus  groups  
  • 45. Learning Objectives:   At  the  end  of  this  presenta/on,  you  will  be  able   to:     1.  Set  appropriate  goals  for  user  research.     2.  Choose  among  data  collec8on  techniques.  
  • 46. Questions?   •  Review  the  presenta8on  again;  corroborate  it   with  textbook  reading.   •  Make  a  list  with  ques8ons  you  want  to  ask.