User research independent study

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User research independent study

  1. 1. User Research: Planning & Conducting
  2. 2. Learning Objectives: At the end of this presentation, you will be able to: 1. Set appropriate goals for user research. 2. Choose among data collection techniques.
  3. 3. Please review the next 6 slides to remember: 1. The goals of UCD (the UCD cake). 2. The major steps of the UCD process. Before we begin: Review UCD Process
  4. 4. 3 paradigms Engineering: Things should work.1 Usability: and Things should be easy to use.2 User experience: and Things should be pleasant to use. 3
  5. 5. How ?
  6. 6. User-centered design process Requirements Analysis Conceptual Design Production Launch
  7. 7. Research & Evaluation Requirements Analysis Conceptual Design Production Launch Identify users / user groups Understand user goals & needs Understand client goals & needs Technical requirements & limitations Research previous versions Research competition
  8. 8. Research & Evaluation Requirements Analysis Conceptual Design Production Launch Sketches Mockups, wireframes, prototypes Prototype evaluation Information architecture Brainstorming
  9. 9. Research & Evaluation Requirements Analysis Conceptual Design Production Launch Production Evaluation: usability testing
  10. 10. Research & Evaluation Requirements Analysis Conceptual Design Production Launch Quality assurance User problem tracking
  11. 11. iterative process users Understanding usersApply process Next steps:
  12. 12. Understanding users User-centered design Understanding users is the foundation of UCD
  13. 13. Understanding users User-centered design Understanding users is the foundation of UCD But if that is the case, then why:
  14. 14. "You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new."
  15. 15. “If I had asked people what they wanted, they would have said faster horses.”
  16. 16. Understanding users User-centered design Understanding users is the foundation of UCD WHY is it then a bad idea to ask users what they want?
  17. 17. “Users are not designers.” Jakob Nielsen
  18. 18. Who is Jakob Nielsen??
  19. 19. Understanding users is the foundation of UCD It is a bad idea to ask users what they want. WHAT do we ask them?!
  20. 20. What do you ask? Ask about: Do not ask: • Users’ general goals • Activities related to interest area Difficulties, frustrations (what’s easy/difficult) • What do you want? • How would you design it?
  21. 21. Let’s try it out Its goal seems to be to make teachers look STUPID. Meet every teacher’s enemy.
  22. 22. Teacher’s enemy: How many PhDs does it take to get it to work???!!
  23. 23. Teacher’s enemy: Your goal: • Make it better • Help the teacher not look stupid
  24. 24. What user research would you do? What would you ask?
  25. 25. How about ask nothing, just observe:
  26. 26. How about: Ask nothing, just observe: • What visual info does the teacher share? How? Projector, handouts, etc.? • How is the teacher using the current system? Difficulties? What works well? • How about the students? Can they see well? Are they paying attention?
  27. 27. Let’s try it out again Your goal: • Make a better car entertainment & nav interface
  28. 28. What user research would you do? What would you ask?
  29. 29. How about: Ride with people & observe: • How do they use existing devices? • What other devices do they use? • How distracted are drivers? • What do they want to do/know but can’t with existing devices? • What’s too dangerous?
  30. 30. = Observation Observation is one of the most valuable techniques for user research.
  31. 31. Observation + Asking questions Contextual inquiry
  32. 32. Contextual inquiry Go out in the users’ context (in the field). Observe, ask, be an apprentice. Users know their lives best but can’t always articulate them.
  33. 33. http://www.interaction- design.org/encyclopedia /contextual_design.html Contextual inquiry See also:
  34. 34. However, sometimes observation is not feasible e.g. • Long processes – e.g. college decision, or buying a house • Private, confidential processes
  35. 35. When contextual inquiry is not possible, we use other techniques for user research.
  36. 36. E.G.: How do families decide which college children should attend? (project: promote new degree program) Interview the entire family
  37. 37. E.G.: How do mothers pick a doctor for their children? (project: create a health reviews site) Individual Interview
  38. 38. E.G.: What do instructors need in a course management system? (project: improve the CN) Focus group
  39. 39. Summary: The major techniques for user research are: • Observation • Contextual inquiry • Interview • Focus group
  40. 40. How about SURVEYS?
  41. 41. Surveys can work, too. But we prefer in-depth qualitative research that provides detail, nuance, & context, not just a number.
  42. 42. In-depth qualitative research that provides detail, nuance, & context, not just a number really helps to Understand the users
  43. 43. Understanding users is the foundation of UCD. Remember Users are not designers. Don’t ask users what they want. Understand them so well that you know what they need – sometimes better than they do.
  44. 44. Observe. Study people. Some of the best designers are psychologists – e.g. Norman. Remember Main techniques for user research: Interviewing Contextual inquiry Observation Focus groups
  45. 45. Learning Objectives: At the end of this presentation, you will be able to: 1. Set appropriate goals for user research. 2. Choose among data collection techniques.
  46. 46. Questions? • Review the presentation again; corroborate it with textbook readings. • Make a list with questions you want to ask in class – put them in your reading notes.

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