User ResearchData Collection & Data Analysis
• Visual Attention  & Perception• Memory• Cognition  (mental models,  IFT)
Amazon.com
Assignments ~ Final Project O Research Plan (5) O Use Cases & Design Requirements (5) O Site Map & Info Architecture (3) O...
ID Users/AudiencesO STAKEHOLDERS            influence                            YourYou                        stakeholders
ID Users/AudiencesO Who are your STAKEHOLDERS?O Be specific                influence                                   You...
Client needs & goalsO SkillsO PersonalityO ???
Research CompetitionO Student portfoliosO Professional portfolios                       Assignment:                       ...
User Needs & GoalsO What do you need to understand about your users?O What are available methods to do so?  O Surveys  O I...
Assignment: Research PlanO Identify stakeholder groupsO Specify your needs & goalsO Plan surveys, interviews, focus groups...
AssignmentsO Research         O Research Plan Competition • Work in lab on Tuesday. • Due Feb 13
user research
user research
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user research

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Transcript of "user research"

  1. 1. User ResearchData Collection & Data Analysis
  2. 2. • Visual Attention & Perception• Memory• Cognition (mental models, IFT)
  3. 3. Amazon.com
  4. 4. Assignments ~ Final Project O Research Plan (5) O Use Cases & Design Requirements (5) O Site Map & Info Architecture (3) O Page mockups (2) O Page prototypes (5)
  5. 5. ID Users/AudiencesO STAKEHOLDERS influence YourYou stakeholders
  6. 6. ID Users/AudiencesO Who are your STAKEHOLDERS?O Be specific influence YourYou stakeholders
  7. 7. Client needs & goalsO SkillsO PersonalityO ???
  8. 8. Research CompetitionO Student portfoliosO Professional portfolios Assignment: Design evaluation (5) – on Bb
  9. 9. User Needs & GoalsO What do you need to understand about your users?O What are available methods to do so? O Surveys O Interviews O Focus groups O Ethnography Next Monday
  10. 10. Assignment: Research PlanO Identify stakeholder groupsO Specify your needs & goalsO Plan surveys, interviews, focus groups, & ethnographic study Pat Neeman Feb 6O Pro’s & con’sO Choose the one(s) you will do Assignment info on Bb
  11. 11. AssignmentsO Research O Research Plan Competition • Work in lab on Tuesday. • Due Feb 13

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