Twitter 101
            Mihaela Vorvoreanu, Ph.D.



Wh y Tw it te r? a n d H o w to G et St a rted
What IS Twitter, anyway?


Micro-blogging tool          You follow other
                             people’s tweets
Post...
“Twitter is stupid”

The
strength
of
weak ties

               Photo credits: http://sbm.temple.edu/blogs/cspd/2008/10/13/...
How does it work?

  4 main types of
  tweets:

1. simple tweet

2.@ reply

3.direct message (DM)

4.retweet (RT)
How does it work?

  4 main types of
  tweets:

1. simple tweet

2.@ reply

3.direct message (DM)

4.retweet (RT)
How does it work?

  4 main types of
  tweets:

1. simple tweet

2.@ reply

3.direct message (DM)

4.retweet (RT)
How does it work?

  4 main types of
  tweets:

1. simple tweet

2.@ reply

3.direct message (DM)

4.retweet (RT)
How does it work?

  4 main types of
  tweets:

1. simple tweet

2.@ reply

3.direct message (DM)

4.retweet (RT)
How does it work?

  4 main types of
  tweets:

1. simple tweet

2.@ reply

3.direct message (DM)

4.retweet (RT)
Setting up an account
twitter.com

User name: preferably (related to) your name

Bio: 140 characters; simple, honest; show...
Tweeting alone isn’t fun...

First, follow each other & practice to get the hang
of it and build your account

Post a twee...
What should I t weet about?
links: industry news,   social observations
analysis, etc.
                        @ replies: ...
@ replies
Give:                 Build:

attention             conversations

sympathy/             relationships
understan...
Bad Twitter habits:

Too much of one thing

Aggressive selling & promotion

Automated or only one-way feeds, no @’s

Too m...
Links & Photos
Links                    Photos

Use URL shorteners       Use photo services
such as bit.ly, ow.ly,   such ...
The dark side of Twitter

Spammers

Bots

Don’t follow/unfollow

Block & report

Security: Strong password!
Twitter clients
Computer:                 iPhone:
Twhirl                    TweetDeck
TweetDeck                 Tweetie 2
...
“Homework”



Tweet amongst yourselves :)

Bring questions for next session
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Twitter 101

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  • Twitter 101

    1. 1. Twitter 101 Mihaela Vorvoreanu, Ph.D. Wh y Tw it te r? a n d H o w to G et St a rted
    2. 2. What IS Twitter, anyway? Micro-blogging tool You follow other people’s tweets Post 140-character messages (tweets) People follow your tweets OK to follow people you don’t know OK to converse with people you don’t know !
    3. 3. “Twitter is stupid” The strength of weak ties Photo credits: http://sbm.temple.edu/blogs/cspd/2008/10/13/ the-strength-of-weak-ties/
    4. 4. How does it work? 4 main types of tweets: 1. simple tweet 2.@ reply 3.direct message (DM) 4.retweet (RT)
    5. 5. How does it work? 4 main types of tweets: 1. simple tweet 2.@ reply 3.direct message (DM) 4.retweet (RT)
    6. 6. How does it work? 4 main types of tweets: 1. simple tweet 2.@ reply 3.direct message (DM) 4.retweet (RT)
    7. 7. How does it work? 4 main types of tweets: 1. simple tweet 2.@ reply 3.direct message (DM) 4.retweet (RT)
    8. 8. How does it work? 4 main types of tweets: 1. simple tweet 2.@ reply 3.direct message (DM) 4.retweet (RT)
    9. 9. How does it work? 4 main types of tweets: 1. simple tweet 2.@ reply 3.direct message (DM) 4.retweet (RT)
    10. 10. Setting up an account twitter.com User name: preferably (related to) your name Bio: 140 characters; simple, honest; show your personality Link: your website or LinkedIn public profile Photo: informal headshot Settings & notifications
    11. 11. Tweeting alone isn’t fun... First, follow each other & practice to get the hang of it and build your account Post a tweet with a hashtag: #cbshook Twitter lists - create one, then follow it search.twitter.com SLOWLY
    12. 12. What should I t weet about? links: industry news, social observations analysis, etc. @ replies: engage links: entertaining others! personal/work RT’s updates good questions your interesting/ unique/funny take on things
    13. 13. @ replies Give: Build: attention conversations sympathy/ relationships understanding advice support
    14. 14. Bad Twitter habits: Too much of one thing Aggressive selling & promotion Automated or only one-way feeds, no @’s Too much mundane information Negativity, bashing Bad spelling & grammar
    15. 15. Links & Photos Links Photos Use URL shorteners Use photo services such as bit.ly, ow.ly, such as twitpic, yfrog, etc. etc.
    16. 16. The dark side of Twitter Spammers Bots Don’t follow/unfollow Block & report Security: Strong password!
    17. 17. Twitter clients Computer: iPhone: Twhirl TweetDeck TweetDeck Tweetie 2 Seesmic Echofon Brizzly (Web) Blackberry: Tweetie (Mac only) UberTwitter Twitterrific (Mac only)
    18. 18. “Homework” Tweet amongst yourselves :) Bring questions for next session

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