Creating a Twitter
    strategy for your
                  Text
        business

                       Mihaela Vorvorean...
About Dr. V
‣   Faculty, Communication Studies,
    Clemson University, University of
    Dayton; College of Technology,
 ...
Questions:

 1.Should my company be on Twitter?
 2.How do I use Twitter strategically?
 3.What do I tweet about?
 4.How do...
Should my company be on




         http://prconnections. net
                @mihaela_v
Should my company be on

  Audien




           http://prconnections. net
                  @mihaela_v
Should my company be on

  Audien                         Goals




           http://prconnections. net
                 ...
Should my company be on

  Audien                                   Goals

 ‣   Is your audience
     on twitter?
 ‣   Is ...
Should my company be on

  Audien                                   Goals

 ‣   Is your audience                  ‣   What...
Should my company be on

  Audien                                   Goals

 ‣   Is your audience                  ‣   What...
Should my company be on

 ‣ Are you ready for long-term
  commitment?
 ‣ Can you make it part of a number of
  employees’ ...
How do I use Twitter

 ‣   Based on: Publics & Goals: Set measurable
     objectives
 ‣   Create Twitter strategy:
       ...
Twitter tactics 1: Getting




           http://prconnections. net
                  @mihaela_v
Twitter tactics 1: Getting
  ‣   Listen – monitor relevant topics/
      conversations




                   http://prcon...
Twitter tactics 1: Getting
  ‣   Listen – monitor relevant topics/
      conversations
  ‣   Set up account: bio, link, ba...
Twitter tactics 1: Getting
  ‣   Listen – monitor relevant topics/
      conversations
  ‣   Set up account: bio, link, ba...
Twitter tactics 1: Getting
  ‣   Listen – monitor relevant topics/
      conversations
  ‣   Set up account: bio, link, ba...
Twitter tactics 1: Getting
  ‣   Listen – monitor relevant topics/
      conversations
  ‣   Set up account: bio, link, ba...
Twitter tactics 1: Getting
  ‣   Listen – monitor relevant topics/
      conversations
  ‣   Set up account: bio, link, ba...
Twitter tactics 2:

 1. Not you                                    2. You
 ‣   interesting news in
     your field         ...
Links to blog posts
 ‣   Make a statement or ask a question: Does
     Twitter matter in education?
 ‣   Indicate it’s a b...
Following policy

  ‣   Who do you follow?
  ‣   How do you find people to follow?
  ‣   Do you follow back everyone who fo...
Twitter tactics 3: Keep



  ‣ Learn from: Twitter users, other
    companies
  ‣ Monitor blogs for emerging best
    prac...
Listening and

  Free tools:
 ‣ Twitter search http://
  search.twitter.com
 ‣ twends
 ‣ TwitScoop
 ‣ tweetizen
          ...
@ me!

  Dr. V: Mihaela Vorvoreanu
  Twitter: @mihaela_v
  E-mail: mihaela@purdue.edu
  LinkedIn:   http://www.linkedin.co...
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Twitter Strattegy for Lafayette Tweetup

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  • Twitter Strattegy for Lafayette Tweetup

    1. 1. Creating a Twitter strategy for your Text business Mihaela Vorvoreanu, Ph.D. @mihaela_v Lafayette, IN Tweetup #2 Nov. 2, 2009 http://prconnections.net @mihaela_v
    2. 2. About Dr. V ‣ Faculty, Communication Studies, Clemson University, University of Dayton; College of Technology, Purdue University. ‣ Research fellow, SNCR ‣ Published research: ‣ Public Relations Review ‣ Journal of Website Promotion ‣ Journal of New Communications Research http://prconnections. net @mihaela_v
    3. 3. Questions: 1.Should my company be on Twitter? 2.How do I use Twitter strategically? 3.What do I tweet about? 4.How do I measure the results of Twitter activity? http://prconnections. net @mihaela_v
    4. 4. Should my company be on http://prconnections. net @mihaela_v
    5. 5. Should my company be on Audien http://prconnections. net @mihaela_v
    6. 6. Should my company be on Audien Goals http://prconnections. net @mihaela_v
    7. 7. Should my company be on Audien Goals ‣ Is your audience on twitter? ‣ Is your audience online? ‣ Does your audience read blogs? http://prconnections. net @mihaela_v
    8. 8. Should my company be on Audien Goals ‣ Is your audience ‣ What are your on twitter? goals? ‣ Is your audience ‣ Can people on online? Twitter help you accomplish them? ‣ Does your audience read blogs? http://prconnections. net @mihaela_v
    9. 9. Should my company be on Audien Goals ‣ Is your audience ‣ What are your on twitter? goals? ‣ Is your audience ‣ Can people on online? Twitter help you accomplish them? ‣ Does your audience read blogs? Listen & Monitor http://prconnections. net @mihaela_v
    10. 10. Should my company be on ‣ Are you ready for long-term commitment? ‣ Can you make it part of a number of employees’ job description? (more than ONE) ‣ Are you ready to hear criticism? ‣ Are you ready to change based on feedback? http://prconnections. net @mihaela_v
    11. 11. How do I use Twitter ‣ Based on: Publics & Goals: Set measurable objectives ‣ Create Twitter strategy: ‣ What do we tweet about? ‣ How often? ‣ Who tweets? ‣ How do we handle (customer service) questions? ‣ How do we handle criticism? ‣ Following policies http://prconnections. net @mihaela_v
    12. 12. Twitter tactics 1: Getting http://prconnections. net @mihaela_v
    13. 13. Twitter tactics 1: Getting ‣ Listen – monitor relevant topics/ conversations http://prconnections. net @mihaela_v
    14. 14. Twitter tactics 1: Getting ‣ Listen – monitor relevant topics/ conversations ‣ Set up account: bio, link, background, photo (who’s tweeting?) http://prconnections. net @mihaela_v
    15. 15. Twitter tactics 1: Getting ‣ Listen – monitor relevant topics/ conversations ‣ Set up account: bio, link, background, photo (who’s tweeting?) ‣ Start tweeting (build up twitter cache) http://prconnections. net @mihaela_v
    16. 16. Twitter tactics 1: Getting ‣ Listen – monitor relevant topics/ conversations ‣ Set up account: bio, link, background, photo (who’s tweeting?) ‣ Start tweeting (build up twitter cache) ‣ Follow people slowly (don’t follow 800 people in one day – or even 100) – start with close circle (people you know) http://prconnections. net @mihaela_v
    17. 17. Twitter tactics 1: Getting ‣ Listen – monitor relevant topics/ conversations ‣ Set up account: bio, link, background, photo (who’s tweeting?) ‣ Start tweeting (build up twitter cache) ‣ Follow people slowly (don’t follow 800 people in one day – or even 100) – start with close circle (people you know) ‣ Keep tweeting http://prconnections. net @mihaela_v
    18. 18. Twitter tactics 1: Getting ‣ Listen – monitor relevant topics/ conversations ‣ Set up account: bio, link, background, photo (who’s tweeting?) ‣ Start tweeting (build up twitter cache) ‣ Follow people slowly (don’t follow 800 people in one day – or even 100) – start with close circle (people you know) ‣ Keep tweeting ‣ Monitor feedback & tweets about you http://prconnections. net @mihaela_v
    19. 19. Twitter tactics 2: 1. Not you 2. You ‣ interesting news in your field ‣ provide useful information, services ‣ useful resources, links, people ‣ links to blog posts ‣ interesting/neat things (how?) in your community (local or interest- ‣ employee stories based) ‣ human side of ‣ personal, non- company business ‣ comment, respond, RT http://prconnections. net @mihaela_v
    20. 20. Links to blog posts ‣ Make a statement or ask a question: Does Twitter matter in education? ‣ Indicate it’s a blog post: Does Twitter matter in education? New blog post: ‣ Use a URL shortener ‣ Use a URL shortener that provides metrics – i.e. bit.ly, cli.gs ‣ Monitor source of incoming traffic to blog/ http://prconnections. net @mihaela_v
    21. 21. Following policy ‣ Who do you follow? ‣ How do you find people to follow? ‣ Do you follow back everyone who follows you? ‣ Do you contact/greet each new follower? ‣ NO auto-DM or auto anything! http://prconnections. net @mihaela_v
    22. 22. Twitter tactics 3: Keep ‣ Learn from: Twitter users, other companies ‣ Monitor blogs for emerging best practices in Twitter use http://prconnections. net @mihaela_v
    23. 23. Listening and Free tools: ‣ Twitter search http:// search.twitter.com ‣ twends ‣ TwitScoop ‣ tweetizen http://prconnections. net @mihaela_v
    24. 24. @ me! Dr. V: Mihaela Vorvoreanu Twitter: @mihaela_v E-mail: mihaela@purdue.edu LinkedIn: http://www.linkedin.com/in/ mihaelav Blogs: http://prconnections.net http://prconnections. net @mihaela_v

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