Social	
  Media	
  
                in	
  the	
  World
                                 Text




                         ...
Worldwide Internet Use
           ‣ What	
  con:nent	
  
                  has	
  the	
  most	
  
                  users?...
Worldwide Internet Use



                                    24.1%        42.6%


                                       ...
World	
  popula4on	
  vs.	
  Online
World population                                                                      ...
Social	
  media



                   ‣ What	
  is	
  social	
  media?
                   ‣ Can	
  you	
  give	
  me	
  ex...
Social	
  Media	
  Worldwide


                   ‣ Social	
  networking
                   ‣ Reading	
  blogs
           ...
Top	
  SNS	
  worldwide

      1. Facebook

      2. MySpace

      3. Hi5

      4. Friendster

      5. Orkut

      6. ...
Social	
  Networking

                   ‣ Where	
  is	
  social	
  networking	
  more	
  
                             po...
Ac4ve	
  Internet	
  users:	
  SNS




                                        Universal McCann, 2008
Tuesday, November 17...
Ac4ve	
  Internet	
  users:	
  SNS




                                        Universal McCann, 2008
Tuesday, November 17...
Reading	
  blogs

                   ‣ Where	
  do	
  people	
  read	
  blogs	
  more?	
  Rank	
  
                       ...
Ac4ve	
  Internet	
  users:	
  Reading	
  blogs




                                       Universal McCann, 2008
Tuesday,...
Ac4ve	
  Internet	
  users:	
  Reading	
  blogs




                                       Universal McCann, 2008
Tuesday,...
Online	
  videos

                   ‣ Who	
  likes	
  online	
  videos	
  more?	
  Rank	
  
                             ...
Ac4ve	
  Internet	
  users:	
  Online	
  video




                                         Universal McCann, 2008
Tuesday...
Ac4ve	
  Internet	
  users:	
  Online	
  video




                                         Universal McCann, 2008
Tuesday...
Top	
  social	
  media	
  use:


                   ‣ Netherlands
                   ‣ USA
                   ‣ South	
  K...
South	
  Korea


                   ‣ Blogging	
  is	
  very	
  personal
                   ‣ High	
  trust	
  in	
  compa...
Social	
  media	
  culture:	
  Social	
  norms


                   ‣ Do	
  you	
  follow	
  people	
  you	
  haven’t	
  m...
Social	
  Norms



                             X                 =?!?!
                                    Local
  Social...
?!?!                            Research


                   ‣ Client	
  asks	
  for	
  social	
  media	
  campaign	
  in...
Summary

                   ‣ Social	
  media	
  use	
  worldwide:	
  We	
  don’t	
  
                             “own”	
...
Sources:

                   ‣         Universal	
  McCann	
  Social	
  Media	
  tracker:
                             h5p...
Contact:

                   ‣ Dr.	
  V
                             Computer	
  Graphics	
  Technology
                  ...
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Social Media Worldwide

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Presentation about social media worldwide for an International PR class at Georgia Southern University.

Published in: Education, Technology, Travel

Social Media Worldwide

  1. 1. Social  Media   in  the  World Text Dr.  Mihaela  Vorvoreanu  (Dr.  V) Purdue  University http://prconnections.net @mihaela_v Tuesday, November 17, 2009
  2. 2. Worldwide Internet Use ‣ What  con:nent   has  the  most   users? ‣ Guess  percentage   of  Internet  users/ con:nent  (total  =   100%) Tuesday, November 17, 2009
  3. 3. Worldwide Internet Use 24.1% 42.6% 14.6% 3.3% 3.9% 10.3% 1.2% All data from Internetworldstats.com Tuesday, November 17, 2009
  4. 4. World  popula4on  vs.  Online World population Internet users Oceania Oceania Africa S. America S. America N. America Middle East N. America Europe Middle East Asia Asia Europe Africa Asia Europe Middle East N. America S. America Oceania All data from Internetworldstats.com Tuesday, November 17, 2009
  5. 5. Social  media ‣ What  is  social  media? ‣ Can  you  give  me  examples? Tuesday, November 17, 2009
  6. 6. Social  Media  Worldwide ‣ Social  networking ‣ Reading  blogs ‣ Watching  video  clips Tuesday, November 17, 2009
  7. 7. Top  SNS  worldwide 1. Facebook 2. MySpace 3. Hi5 4. Friendster 5. Orkut 6. Bebo 7. Skyrock comscore, 2008; Universal McCann, 2008 Tuesday, November 17, 2009
  8. 8. Social  Networking ‣ Where  is  social  networking  more   popular?  Rank  these  countries: ‣ Romania ‣ Philippines ‣ USA ‣ South  Korea Tuesday, November 17, 2009
  9. 9. Ac4ve  Internet  users:  SNS Universal McCann, 2008 Tuesday, November 17, 2009
  10. 10. Ac4ve  Internet  users:  SNS Universal McCann, 2008 Tuesday, November 17, 2009
  11. 11. Reading  blogs ‣ Where  do  people  read  blogs  more?  Rank   these  countries: ‣ USA ‣ Russia ‣ China ‣ South  Korea Tuesday, November 17, 2009
  12. 12. Ac4ve  Internet  users:  Reading  blogs Universal McCann, 2008 Tuesday, November 17, 2009
  13. 13. Ac4ve  Internet  users:  Reading  blogs Universal McCann, 2008 Tuesday, November 17, 2009
  14. 14. Online  videos ‣ Who  likes  online  videos  more?  Rank   these  countries: ‣ USA ‣ Germany ‣ China ‣ Spain Tuesday, November 17, 2009
  15. 15. Ac4ve  Internet  users:  Online  video Universal McCann, 2008 Tuesday, November 17, 2009
  16. 16. Ac4ve  Internet  users:  Online  video Universal McCann, 2008 Tuesday, November 17, 2009
  17. 17. Top  social  media  use: ‣ Netherlands ‣ USA ‣ South  Korea Tuesday, November 17, 2009
  18. 18. South  Korea ‣ Blogging  is  very  personal ‣ High  trust  in  company  info  &  PR ‣ Tech  &  gadget  reviews  OK ‣ Pitching  =  personal  space  invasion Edelman S. Korea, 2007 Tuesday, November 17, 2009
  19. 19. Social  media  culture:  Social  norms ‣ Do  you  follow  people  you  haven’t  met   on  Facebook?  On  Twi_er? ‣ How  many  :mes/day  do  you  update   Facebook?  Twi_er? ‣ What  groups  do  you  connect  with  on   Facebook?  Twi_er? Tuesday, November 17, 2009
  20. 20. Social  Norms X =?!?! Local Social Media Cultural Norms Norms Tuesday, November 17, 2009
  21. 21. ?!?! Research ‣ Client  asks  for  social  media  campaign  in   Romania. ‣ What  ques:ons  do  you  ask  in  your   research? Tuesday, November 17, 2009
  22. 22. Summary ‣ Social  media  use  worldwide:  We  don’t   “own”  social  media ‣ Social  norms  vary  by: ‣ social  medium ‣ local  culture ‣ Research  Ques:ons  to  start  with http://prconnections.net @mihaela_v Tuesday, November 17, 2009
  23. 23. Sources: ‣ Universal  McCann  Social  Media  tracker: h5p://www.universalmccann.com/wave/ ‣ ComScore  2008  Social  Networking  Worldwide: h5p://www.comscore.com/Press_Events/ Press_Releases/2008/08/ Social_Networking_World_Wide ‣ Edelman  South  Korea  2007: h5p://www.edelman.com.br/korean.pdf Tuesday, November 17, 2009
  24. 24. Contact: ‣ Dr.  V Computer  Graphics  Technology Organiza:onal  Leadership  &  Supervision Purdue  University mihaela@purdue.edu @mihaela_v h_p://prconnec:ons.net h_p://prprofmv.wordpress.com Tuesday, November 17, 2009

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