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    Social media adoption worldwide Social media adoption worldwide Presentation Transcript

    • Jackie, Amanda, IsraaSocial the Individual LevelWorldwide at Media Adoption Image courtesy of FlowTown
    • The rise in Global internet accessAccording to Internet World Stats, since 2000, internet access has increased over 444% • Dec. 2000 only 5.9% of the world was using the internet • By 2010, 28.7% of the world using the internet • Africa has increased 2,357% but the total number over internet users is less than half of the total North America internet users • Asia has the most internet users with 825,094,396; 3 times the amount of North America internet users Image courtesy of Werner Vogels Weblog
    • Internet Users by World Regions/Languages Asia might have the largest percent of internet users, English is the top language used on the web at 27.3% with China following with 22.6% (One language was assigned in this sample, even though people are bilingual or multilingual) Image and information courtesy of Internet World Stats
    • Internet LanguagesEnglish vs. Chinese Internet was an America Creation Chinese predicted to past English Language in 3 to 5 years Chinese grew 36 M users last year Only 91M difference between English and Chinese Asia makes up 42% of the total internet users growing at 1,277.4% North America is only 13.5% internet users and growing at 281.2%Infographic courtsey of TheNewWeb.com
    • Popularity of Social MediaWorldwide
    • Time World spends on Social Networking Sites"Social networks and blogs are the most popular online category when ranked by average timespent in December, followed by online games and instant messaging." (Nielsenwire.) The total hours is recorded over a month Image courtesy of NielsenWire
    • Most popular Social Media Site in the World According to Google Ad Planner, Facebook is the most popular site in the world 760,000,000,000 page views 590,000,000 active users Image courtesy of Facebook
    • World Regions Facebook users Image and information courtesy of Internet World Stats
    • World Regions Facebook index To find the facebook index: Total Facebook Users/Total Internet Users North America highest percentage of internet users on Facebook Facebook might have the most users of SNS, but it is not as popular in Asia Image and information courtesy of Internet World Stats
    • Other Popular Social Media YouTube.com Wikipedia.org Blogspot.com Twitter.com 490 M Users 260 M Users 210 M Users 89 M Users 92 B Page Views 6.4 B Page Views 4.8 B Page Views 5.3 B Page Views Information courtesy of Google Ad Planner Images courtesy of Youtube, Wikipedia, Blogspot and Twitter
    • Social Network SitesList of popular SNSs different countries use (as of February 2010) Australia China 80% of pop. on internet 31.6% of pop. on internet (49 % of Oceania internet users) (11% of Asia internet users) Facebook- 58.1% (Australias internet QQ- 40.5% (Chinas internet pop.) pop.) Youku -21% YouTube -39.3% 51 -2.3% Twitter -5.9% Canada France 77.7% of pop. on internet 68.9% of pop. on internet (7.62 % of North America internet users) (5.9 % of Europe internet users) Facebook - 53.4% (Canadas Facebook - 51.5% (Frances internet pop.) internet pop.) YouTube -45.8% YouTube -35.9% Flickr - 4% blogspot -10.3% Information courtesy of Brian Solis and Google Ad Planner
    • Social Network SitesList of popular SNSs different countries use (as of February 2010) Germany 79.1% of pop. on internet (8% of Europe internet users) YouTube- 35.3% (Germanys internet pop.) Facebook -35.3% blogspot -7.8% Italy 51.7% of pop. on internet (3.7 % of Europe internet users) Facebook - 53.4% (Canadas internet pop.) YouTube -45.8% blogspot -14.5%
    • Social Network Sites (Cont)List of popular SNSs different countries use (as of February 2010) Russia United Kingdom 42% of pop. on internet 82.5% of pop. on internet (12.6% of Europe internet users) (10.8% of Europe internet users) V knotake - 46% (Russias internet pop.) Facebook - 48.5% (UKs internet pop.) odonklassniki -21.7% YouTube - 33% LiveJournal -11% Twitter- 6% Spain United States 62.6% of pop. on internet 77.4% of pop. on internet (6.1% of Europe internet users) (90.1% of North America internet users) Facebook - 41% (Spains internet Facebook - 54.3% (US internet pop.) pop.) YouTube - 36.7% tuenti -15% MySpace - 6.9% Wordpress -8.2% Information courtesy of Brian Solis and Google Ad Planner
    • Social Network Sites Image courtesy of Brian Solis
    • Blogging Worldwide Worldwide 346 m read blogs 184 m started their own blogs 1. South Korea - 92% of pop. blog 6. Russia - 71% 2. Philippines - 90% 7. UK - 66% 3. China - 88% 8. Australia - 62% 4. Italy - 79% 9. USA - 60% 5. France & Spain - 78% 10. Germany - 55% Asia leads the way when it comes to blogging where more than 70% of the population have their own blogs
    • Types of Blogs Used GloballyWhen you read blogs, which of thefollowing topics do you read most often? Image and information courtesy of Universal McCann
    • Use of Social Media Platforms Survey question: "Thinking about using the internet, which of the following have you ever done? Image and information courtesy of Universal McCann
    • Trends of Platform Use: 2006-2008Survey question: Thinking of your internet use, which of thefollowing have you ever done? Image and information courtesy of Universal McCann
    • Research Resources (2010, June 30). Internet Usage Statistics; The Internet Big Picture [Web Database]. Retrieved from http://www.internetworldstats.com/stats.htm (2010, June 30). Internet World Users by Language [Web Database]. Retrieved from http://www.internetworldstats.com/stats7.htm Google Ad Planner. (2010, December). Ad Planner Top 1000 Sites [Web Database]. Retrieved from http://www.google.com/adplanner/static/top1000/ NielsenWire. (2010, January 22). Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year [Web Blog]. Retrieved from http://blog.nielsen.com/nielsenwire/global/led-by-facebook- twitter-global-time-spent-on-social-media-sites-up-82-year-over-year/ Solis, B. (2010, February 10).The State of Social Media Around the World 2010 [Web Blog]. Retrieved from http://www.briansolis.com/2010/02/the-internationalization-of-social-media/ -- map of social networks/ Teeghman, D. (2011, January 2). Chinese To Be Most Popular Language on Internet [News Blog]. Retrieved from http://news.discovery.com/tech/chinese-to-be-most-popular-language-on-internet.html Universal McCann. (2011, January 24). Power to the People - Social Media Tracker Wave 3. Retrieved from http://www.slideshare.net/mickstravellin/universal-mccann-international-social-media-research-wave-3. Wikipedia. (2011, January 24). World Population [Web Database]. Retrieved from http://en.wikipedia.org/wiki/World_populationWiki