Social media adoption: Enterprise-level, worldwide

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Social media adoption: Enterprise-level, worldwide

  1. 1. Social Media Adoption World Wide at the Enterprise Level John Moreland, Anish Parikh
  2. 2. Web 2.0 Adoption <ul><ul><li>3/4 organizations worldwide use Web 2.0 </li></ul></ul><ul><ul><ul><li>IT - 51% </li></ul></ul></ul><ul><ul><ul><li>Marketing & Sales - 34% </li></ul></ul></ul><ul><ul><ul><li>Customer Relations - 29% </li></ul></ul></ul><ul><ul><ul><li>Advertising and PR - 28% </li></ul></ul></ul><ul><ul><ul><li>HR - 22% </li></ul></ul></ul><ul><ul><li>2/3 respondents say Main Driver is revenue potential </li></ul></ul><ul><ul><ul><li>42% feel strongly about importance of present Web 2.0 tools </li></ul></ul></ul><ul><ul><ul><li>debated use of Web 2.0 in the workplace (office or on the road) </li></ul></ul></ul><ul><ul><li>Security is the leading issue. </li></ul></ul>McAfee - Web 2.0 A complex Balancing Act
  3. 3.   <ul><li>  </li></ul>Adoption Rates McAfee - Web 2.0 A complex Balancing Act
  4. 4. Adoption Rates
  5. 5. Benefits McAfee - Web 2.0 A complex Balancing Act McKinsey Companies Benefiting from Web 20 in 2009
  6. 6. Benefits
  7. 7. Customer Relationship Management <ul><li>Way of managing a company ’s interactions with customers, clients and prospects. (destinationcrm.com) </li></ul><ul><li>Goals are to find: </li></ul><ul><ul><li>Attract customers </li></ul></ul><ul><ul><li>Nurture and retain customers </li></ul></ul><ul><ul><li>Win former clients back </li></ul></ul><ul><ul><li>Reduce the costs of marketing and client service. (Garner Inc.) </li></ul></ul>
  8. 8. Where is it happening n=870 McKensey&Company
  9. 9. Who ’s Doing it? n=870 McKensey&Company
  10. 10. What they are doing with it? n=870 McKensey&Company
  11. 11. Future Trends <ul><li>Collaboration Between Companies </li></ul><ul><ul><li>i.e. Johnson & Johnson Partnering with Merck </li></ul></ul><ul><li>More consumers becoming comfortable with companies interacting with them on social media platforms </li></ul><ul><li>More companies will facilitate C-2-C interactions on their websites </li></ul>
  12. 12. Concerns <ul><li>6 of 10 organizations experience security incident due to web 2.0 (virus, malware, etc.) </li></ul><ul><li>Over $1.1 billion lost due to incidents </li></ul>McAfee - Web 2.0 A complex Balancing Act

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