PERSONAS, SCENARIOS, TASK ANALYSIS
UNDERSTANDINGUSERSBGW 2:            BGW 3:Personas          Use CasesScenarios         Task AnalysisTarget audienceprefere...
BGW 2: TARGETAUDIENCEPREFERENCESSOME THINGS TO CONSIDER:•Disabilities•Preference settings•International differences•Hardwa...
Surveys    Interviews   Focus groups   Ethnography           User Research           Data AnalysisPersonas   Scenarios    ...
PERSONAA composite profile of atypical userrepresentative of a user(stakeholder) group.
PERSONA          Undergraduate CGT student          Name: …          Age: …          From: …          Interests: …        ...
WHY PERSONAS? Design for SPECIFIC individuals      with SPECIFIC needs.REMEMBER!     Personas are based on           resea...
Surveys    Interviews   Focus groups   Ethnography           User Research           Data AnalysisPersonas   Scenarios    ...
SCENARIO  A specific story describing how  a persona would interact with  the product over the course of a  day.
SCENARIO
Surveys    Interviews   Focus groups   Ethnography           User Research           Data AnalysisPersonas   Scenarios    ...
USE CASE  Step-by-step description of how  a persona would accomplish a  typical task, including system  responses.
USE CASE: DOWNLOADCOURSE SYLLABUS•   Brenda types in URL•   System displays login page•   Brenda enters user name & passwo...
Surveys    Interviews   Focus groups   Ethnography           User Research           Data AnalysisPersonas   Scenarios    ...
HIERARCHICAL TASKANALYSIS  Break-down of a typical task  into the smallest sub-tasks.
HIERARCHICAL TASKANALYSIS
REQUIREMENTSDEFINITION List of information, features, capabilities personas require to accomplish their goals.
Surveys    Interviews   Focus groups   Ethnography           User Research           Data AnalysisPersonas   Scenarios    ...
ANNOUNCEMENTS1. Personas, Scenarios Assignment2. Create (professional) Twitter account3. Read blog, check syllabus!
personas task analysis
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  • Important to read, understand, and remember the design guidelines and the reasons behind them. This info will be covered on the midterm. The next slides show some sample exam questions. Do a self test (non-graded quiz) and see how they would do. Warn them that their grades will suffer if they don’t read carefully.
  • Transcript of "personas task analysis"

    1. 1. PERSONAS, SCENARIOS, TASK ANALYSIS
    2. 2. UNDERSTANDINGUSERSBGW 2: BGW 3:Personas Use CasesScenarios Task AnalysisTarget audiencepreferences
    3. 3. BGW 2: TARGETAUDIENCEPREFERENCESSOME THINGS TO CONSIDER:•Disabilities•Preference settings•International differences•Hardware & software
    4. 4. Surveys Interviews Focus groups Ethnography User Research Data AnalysisPersonas Scenarios Use Cases HTA Requirements Definition
    5. 5. PERSONAA composite profile of atypical userrepresentative of a user(stakeholder) group.
    6. 6. PERSONA Undergraduate CGT student Name: … Age: … From: … Interests: … Typical day: … Computer/Internet use: … Relevant goals: … Relevant behaviors: …
    7. 7. WHY PERSONAS? Design for SPECIFIC individuals with SPECIFIC needs.REMEMBER! Personas are based on research!
    8. 8. Surveys Interviews Focus groups Ethnography User Research Data AnalysisPersonas Scenarios Use Cases HTA Requirements Definition
    9. 9. SCENARIO A specific story describing how a persona would interact with the product over the course of a day.
    10. 10. SCENARIO
    11. 11. Surveys Interviews Focus groups Ethnography User Research Data AnalysisPersonas Scenarios Use Cases HTA Requirements Definition
    12. 12. USE CASE Step-by-step description of how a persona would accomplish a typical task, including system responses.
    13. 13. USE CASE: DOWNLOADCOURSE SYLLABUS• Brenda types in URL• System displays login page• Brenda enters user name & password• System displays list of courses• Brenda clicks course link• System displays course home page• Brenda searches for syllabus, clicks syllabus• System asks: Open or Save?• Brenda clicks Save• System asks Where?• Brenda selects destination folder; clicks OK• System initiates download
    14. 14. Surveys Interviews Focus groups Ethnography User Research Data AnalysisPersonas Scenarios Use Cases HTA Requirements Definition
    15. 15. HIERARCHICAL TASKANALYSIS Break-down of a typical task into the smallest sub-tasks.
    16. 16. HIERARCHICAL TASKANALYSIS
    17. 17. REQUIREMENTSDEFINITION List of information, features, capabilities personas require to accomplish their goals.
    18. 18. Surveys Interviews Focus groups Ethnography User Research Data AnalysisPersonas Scenarios Use Cases HTA Requirements Definition
    19. 19. ANNOUNCEMENTS1. Personas, Scenarios Assignment2. Create (professional) Twitter account3. Read blog, check syllabus!

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