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Brief & basic introduction to organizational culture as a major theoretical perspective in organizational theory.

Brief & basic introduction to organizational culture as a major theoretical perspective in organizational theory.

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Orgnizational Culture Presentation Transcript

  • 1. Organizational Culture Watch this video! http://www.youtube.com/watch?v=tnOxvbGOTbM Class lecture for CGT581 Social Media in the Workplace, Spring 2010, Purdue University Dr. V @mihaela_v
  • 2. “So for us, at Zappos, we really view culture as our No. 1 priority. We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.” NY Times interview http://www.nytimes.com/2010/01/10/ business/10corner.html Tony Hsieh C.E.O., Zappos @Zappos
  • 3. Is culture something an organization HAS, or something an organization IS?
  • 4. Culture as variable Culture as root metaphor • Culture: one of many • Organization = Culture variables in the system Smircich, L. (1983). Concepts of Culture and Organizational Analysis. Administrative Science Quarterly, 28(3), 339-358.
  • 5. What is culture? Smircich, L. (1983). Concepts of Culture and Organizational Analysis. Administrative Science Quarterly, 28(3), 339-358.
  • 6. What is culture? • System of shared symbols, meanings, social norms, patterns of action, modes of interpreting information, beliefs, values, ideals. Smircich, L. (1983). Concepts of Culture and Organizational Analysis. Administrative Science Quarterly, 28(3), 339-358.
  • 7. What is culture? • System of shared symbols, meanings, social norms, patterns of action, modes of interpreting information, beliefs, values, ideals. • “master contract:” • self image • rules & norms • beliefs & actions Smircich, L. (1983). Concepts of Culture and Organizational Analysis. Administrative Science Quarterly, 28(3), 339-358.
  • 8. Where does culture come from? Smircich, L. (1983). Concepts of Culture and Organizational Analysis. Administrative Science Quarterly, 28(3), 339-358.
  • 9. Where does culture come from? • Culture emerges out of interpersonal interaction Smircich, L. (1983). Concepts of Culture and Organizational Analysis. Administrative Science Quarterly, 28(3), 339-358.
  • 10. Where does culture come from? • Culture emerges out of interpersonal interaction • Culture provides the context for further interpersonal interaction Smircich, L. (1983). Concepts of Culture and Organizational Analysis. Administrative Science Quarterly, 28(3), 339-358.
  • 11. Where does culture come from? • Culture emerges out of interpersonal interaction • Culture provides the context for further interpersonal interaction • Culture is created and sustained through human interaction Smircich, L. (1983). Concepts of Culture and Organizational Analysis. Administrative Science Quarterly, 28(3), 339-358.
  • 12. Where does culture come from? • Culture emerges out of interpersonal interaction • Culture provides the context for further interpersonal interaction • Culture is created and sustained through human interaction • > Language & symbols !!! Smircich, L. (1983). Concepts of Culture and Organizational Analysis. Administrative Science Quarterly, 28(3), 339-358.
  • 13. Understanding organizational culture • Language • Stories • Naming • Myths • Attention • Rituals • Symbols • Themes Smircich, L. (1983). Concepts of Culture and Organizational Analysis. Administrative Science Quarterly, 28(3), 339-358.
  • 14. Social Media & Org. Culture • Fit • Attitude towards: innovation, technology • How will SM change org. culture? • How can org. culture be communicated in SM? Smircich, L. (1983). Concepts of Culture and Organizational Analysis. Administrative Science Quarterly, 28(3), 339-358.
  • 15. Case study: Zappos 1. Deliver WOW through service 2. Embrace & drive change 3. Create fund & a little weirdness 4. Be adventurous, creative & open- minded 5. Pursue growth & learning 6. Build open & honest relationships with communication 7. Build a positive team & company spirit 8. Do more with less 9. Be passionate & determined http://jeffbullas.com/2009/12/20/how-does- social-media-help-deliver-on-zappos-10- 10. Be humble core-company-values/