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Organizing - How are social media changing the way we organize?

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Lecture based on Clay Shirky's book "Here Comes Everybody"

Lecture based on Clay Shirky's book "Here Comes Everybody"

Published in: Technology, Career

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    • 1. Organizing How are social media changing organizing?
    • 2. What is “organizing”?
    • 3. What is “organizing”? 2+ individuals +
    • 4. What is “organizing”? 2+ individuals + common goal +
    • 5. What is “organizing”? 2+ individuals + common goal + working towards that goal (collaboration)
    • 6. What is “organizing”? 2+ individuals + common goal + working towards that goal (collaboration) x [facilitated by communication] =
    • 7. What is “organizing”? 2+ individuals + common goal + working towards that goal (collaboration) x [facilitated by communication] = ORGANIZING
    • 8. communication = organizing
    • 9. “When we change the way we communicate, we change society.” Shirky, p. 17
    • 10. new communication technology “When we change the way we communicate, we change society.” Shirky, p. 17
    • 11. new communication technology “When we change the way we communicate, we change society.” Shirky, p. 17 new types of communication
    • 12. new communication technology “When we change the way we communicate, we change society.” Shirky, p. 17 new types of communication new types of group forming
    • 13. new communication technology “When we change the way we communicate, we change society.” Shirky, p. 17 new types of communication “Ridiculously easy group forming” new types of group forming
    • 14. Organization(s)... before structure of organization? supervision? motivation? costs? size? location? attitude twds failure? http://www.ci.carbondale.il.us/?q=node/134
    • 15. Barriers to group work personality conflicts motivation work ethics leadership ?! chain of command time spent forming & maintaining rels., group schedule conflicts procedures “A firm is successful when the costs of directing employee effort are lower than the potential gain from directing” Shirky, p.30 - Coase, 1937
    • 16. Barriers to group work personality conflicts motivation work ethics leadership ?! chain of command time spent forming & maintaining rels., group schedule conflicts procedures “A firm is successful when the costs of “...social tools don’t create directing employee effort are lower collective action - they merely than the potential gain from directing” remove the obstacles to it.” Shirky, p.30 - Coase, 1937 Shirky, p.159
    • 17. coordination needs
    • 18. coordination through tagging
    • 19. Barriers to group work What happens when coordination costs = 0?
    • 20. Barriers to group work What happens when coordination costs = 0? Actions that were not possible/not worth it become possible
    • 21. Barriers to group work What happens when coordination costs = 0? Actions that were not possible/not worth it become possible “loosely affiliated groups can accomplish something more effectively than the institution can” (Shirky p. 46)
    • 22. Barriers to group work What happens when coordination costs = 0? Actions that were not possible/not worth it become possible “loosely affiliated groups can accomplish something more effectively than the institution can” (Shirky p. 46) social media enable “...action by loosely structured groups, operating without managerial direction and outside the profit motive”(Shirky p. 47)
    • 23. Organization(s)... after collective action collaborative production cooperation sharing Shirky pp. 49-51
    • 24. Organization(s)... after
    • 25. Organization(s)... after power law distribution, aka long tail image: Ning blog
    • 26. Organization(s)... after power law distribution, aka long tail image: Ning blog What motivates people to contribute?
    • 27. Organization(s)... after power law distribution, aka long tail image: Ning blog What motivates people to contribute?
    • 28. Organization(s)... after small world network http://www.experientia.com/blog/index.php?s=interconnect
    • 29. Organization(s)... after small world network Capital: ✴Economic ✴Cultural ✴Social: http://www.experientia.com/blog/index.php?s=interconnect ✴bonding ✴bridging
    • 30. Do the people who What’s the like it take care of VS business model? each other? Community Corporation support
    • 31. Do the people who What’s the like it take care of VS business model? each other? Community Corporation support
    • 32. Audience size & conversations Broadcast Fame Loose Tight Conversation Conversation image: Ning blog How should ________ use Twitter?
    • 33. How to use social media: promise tool bargain
    • 34. How to use social media: motivation -> promise desire to participate tool bargain
    • 35. How to use social media: motivation -> promise desire to participate tool fit for the job? bargain
    • 36. How to use social media: motivation -> promise desire to participate tool fit for the job? expectations; rules bargain of conduct
    • 37. How to use social media: motivation -> promise desire to participate tool fit for the job? + expectations; rules bargain of conduct
    • 38. How to use social media: motivation -> promise desire to participate some sort tool fit for the job? + of governance expectations; rules bargain of conduct
    • 39. What now?
    • 40. What now? “Our principal challenge is not to decide where we want to go but rather to stay upright as we go there.” Shirky, p. 300
    • 41. What now? “Our principal challenge is not to decide where we want to go but rather to stay upright as we go there.” Shirky, p. 300 “...the important questions are not whether these tools will spread or reshape society but rather how they do so.” -- Shirky, p.300
    • 42. “Rather than either lamenting the influence of the press or continually marveling at its initial usefulness, [...] make an improvement ” Shirky, p.305
    • 43. “Rather than either lamenting the influence of the press or continually marveling at its initial usefulness, [...] make an improvement ” Shirky, p.305 “...the future belongs to those who take the present for granted ” Shirky, p.305