Organizing - How are social media changing the way we organize?

Organizing How are social media changing organizing?

What is “organizing”?

What is “organizing”? 2+ individuals +

What is “organizing”? 2+ individuals + common goal +

What is “organizing”? 2+ individuals + common goal + working towards that goal (collaboration)

What is “organizing”? 2+ individuals + common goal + working towards that goal (collaboration) x [facilitated by communication] =

What is “organizing”? 2+ individuals + common goal + working towards that goal (collaboration) x [facilitated by communication] = ORGANIZING

communication = organizing

“When we change the way we communicate, we change society.” Shirky, p. 17

new communication technology “When we change the way we communicate, we change society.” Shirky, p. 17

new communication technology “When we change the way we communicate, we change society.” Shirky, p. 17 new types of communication

new communication technology “When we change the way we communicate, we change society.” Shirky, p. 17 new types of communication new types of group forming

new communication technology “When we change the way we communicate, we change society.” Shirky, p. 17 new types of communication “Ridiculously easy group forming” new types of group forming

Organization(s)... before structure of organization? supervision? motivation? costs? size? location? attitude twds failure? http://www.ci.carbondale.il.us/?q=node/134

Barriers to group work personality conflicts motivation work ethics leadership ?! chain of command time spent forming & maintaining rels., group schedule conflicts procedures “A firm is successful when the costs of directing employee effort are lower than the potential gain from directing” Shirky, p.30 - Coase, 1937

Barriers to group work personality conflicts motivation work ethics leadership ?! chain of command time spent forming & maintaining rels., group schedule conflicts procedures “A firm is successful when the costs of “...social tools don’t create directing employee effort are lower collective action - they merely than the potential gain from directing” remove the obstacles to it.” Shirky, p.30 - Coase, 1937 Shirky, p.159

coordination needs

coordination through tagging

Barriers to group work What happens when coordination costs = 0?

Barriers to group work What happens when coordination costs = 0? Actions that were not possible/not worth it become possible

Barriers to group work What happens when coordination costs = 0? Actions that were not possible/not worth it become possible “loosely afﬁliated groups can accomplish something more effectively than the institution can” (Shirky p. 46)

Barriers to group work What happens when coordination costs = 0? Actions that were not possible/not worth it become possible “loosely afﬁliated groups can accomplish something more effectively than the institution can” (Shirky p. 46) social media enable “...action by loosely structured groups, operating without managerial direction and outside the proﬁt motive”(Shirky p. 47)

Organization(s)... after collective action collaborative production cooperation sharing Shirky pp. 49-51

Organization(s)... after

Organization(s)... after power law distribution, aka long tail image: Ning blog

Organization(s)... after power law distribution, aka long tail image: Ning blog What motivates people to contribute?

Organization(s)... after small world network http://www.experientia.com/blog/index.php?s=interconnect

Organization(s)... after small world network Capital: ✴Economic ✴Cultural ✴Social: http://www.experientia.com/blog/index.php?s=interconnect ✴bonding ✴bridging

Do the people who What’s the like it take care of VS business model? each other? Community Corporation support

Audience size & conversations Broadcast Fame Loose Tight Conversation Conversation image: Ning blog How should ________ use Twitter?

How to use social media: promise tool bargain

How to use social media: motivation -> promise desire to participate tool bargain

How to use social media: motivation -> promise desire to participate tool ﬁt for the job? bargain

How to use social media: motivation -> promise desire to participate tool ﬁt for the job? expectations; rules bargain of conduct

How to use social media: motivation -> promise desire to participate tool ﬁt for the job? + expectations; rules bargain of conduct

How to use social media: motivation -> promise desire to participate some sort tool ﬁt for the job? + of governance expectations; rules bargain of conduct

What now?

What now? “Our principal challenge is not to decide where we want to go but rather to stay upright as we go there.” Shirky, p. 300

What now? “Our principal challenge is not to decide where we want to go but rather to stay upright as we go there.” Shirky, p. 300 “...the important questions are not whether these tools will spread or reshape society but rather how they do so.” -- Shirky, p.300

“Rather than either lamenting the inﬂuence of the press or continually marveling at its initial usefulness, [...] make an improvement ” Shirky, p.305

“Rather than either lamenting the inﬂuence of the press or continually marveling at its initial usefulness, [...] make an improvement ” Shirky, p.305 “...the future belongs to those who take the present for granted ” Shirky, p.305

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Organizing - How are social media changing the way we organize?

by prprof_mv on Oct 14, 2009

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Organizing - How are social media changing the way we organize? — Presentation Transcript