Cross channel ux

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Cross channel ux

  1. 1. LEARNING OBJECTIVES 1. Define cross channel UX and distinguish it from multi-channel UX 2. Define pervasive information architecture 3. Explain principles (heuristics) for pervasive information architecture 4. Apply the principles of pervasive information architecture to outline a cross channel user experience
  2. 2. Today every artifact (product, building, place etc.) is more and more part of an ecosystem. A lot of tasks we perform every day, to be made, requires in fact a transit across multiple devices and environments, often spanning the physical and digital domain. http://pervasiveia.com/blog/from-product-to-ecosystem
  3. 3. http://www.slideshare.net/resmini/pervasive-ia-ia-summit
  4. 4. A pervasive information architecture is the information layer that enables and connects all channels participating in a ubiquitous ecology. A ubiquitous ecology is the whole ecosystem, comprising devices, users, information, touchpoints. http://andrearesmini.com/blog/what-is-cross-channel
  5. 5. Multi-channel Cross-channe VS.
  6. 6. Cross-channel is not about technology, or marketing, nor it is limited to media- related experiences: it's a systemic change in the way we experience reality. The more the physical and the digital become intertwined, the more designing successful cross-channel user experiences becomes crucial. http://andrearesmini.com/blog/what-is-cross-channel
  7. 7. Where we place the walls, how we shape the connections from one room to another and how much light we let into is much more important to me than what style the table should be. In the context of services, I believe this is the role of information architecture, and I think it's foundational. http://andrearesmini.com/blog/what-is-cross-channel
  8. 8. What does that mean for the designer? Plain and simple, the necessity of embracing a holistic vision: to design not with the single artifact in focus, but with the ecosystem itself, the interconnected set of environments and services. http://pervasiveia.com/blog/from-product-to-ecosystem
  9. 9. http://pervasiveia.com/blog/from-product-to-ecosystem The concepts of flow and storytelling, conceived as enablers of such experiential continuity between related domains, become crucial in this perspective. The notion of wayfinding itself becomes wider: from a simpler signage system to a global set of strategies ensuring that recognizable patterns are in place for seamless journeying from one point to another of an ecosystem. Wayfinding helps transform cross-channel space into place, building that sense of place without which no meaningful experience is possible. Boundaries, interstices, connections, become decisive key points that structure the user experience.
  10. 10. CROSS-CHANNEL UX HEURISTICS • Place- making • Consistenc y • Resilience • Reduction • Correlation
  11. 11. CROSS-CHANNEL UX HEURISTICS • Place-making • Consistency • Resilience • Reduction • Correlation the capability of a pervasive information architecture model to help users reduce disorientation, build a sense of place, and increase legibility and way-finding across digital, physical, and crosschannel environments.
  12. 12. CROSS-CHANNEL UX HEURISTICS • Place- making • Consistency • Resilience • Reduction • Correlation the capability of a pervasive information architecture model to suit the purposes, the contexts, and the people it is designed for (internal consistency) and to maintain the same logic along different media, environments, and times in which it acts (external consistency).
  13. 13. CROSS-CHANNEL UX HEURISTICS • Place- making • Consistenc y • Resilience • Reduction • Correlation —the capability of a pervasive information architecture model to shape and adapt itself to specific users, needs, and seeking strategies.
  14. 14. CROSS-CHANNEL UX HEURISTICS • Place- making • Consistenc y • Resilience • Reduction • Correlation the capability of a pervasive information architecture model to manage large information sets and minimize the stress and frustration associated with choosing from an ever- growing set of information sources, services, and goods.
  15. 15. CROSS-CHANNEL UX HEURISTICS • Place- making • Consistenc y • Resilience • Reduction • Correlation —the capability of a pervasive information architecture model to suggest relevant connections among pieces of information, services, and goods to help users achieve explicit goals or stimulate latent needs.
  16. 16. Media (channels) • Print • Store • Website • Email • App Provide guidelines for designing a cross-channel UX for this client. SUPERMARKET – “ARROW”

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