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Social Media Adoption: U.S., Individual Level, Teens & Young Adults
 

Social Media Adoption: U.S., Individual Level, Teens & Young Adults

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    Social Media Adoption: U.S., Individual Level, Teens & Young Adults Social Media Adoption: U.S., Individual Level, Teens & Young Adults Presentation Transcript

    • Adoption of social media in the United States
      Teen and Young Adult Trends
      Vanessa Brasfield
      Brandon Karcher
    • Overview
      The Internet
      Social Networks
      Social Network Awareness
      Facebook, Myspace, Twitter, etc
      Social Network Use
      Assumptions
      Review
    • The Internet
      • 85% of the US population has access to the internet (Webster, 2010)
      • In 2000, only 55% of US citizens had access (Webster, 2010)
      • In 2005, growth reached 81% and slowly began to stabilize (Webster, 2010)
      • Mobile/wireless technologies steadily increasing
      • Laptops have replaced desktops (Webster, 2010)
    • The Internet
      Webster (2010)
    • The Internet
      • Presentation will focus on teens and young adults
      • September 2009: 93% of both groups use the internet (Lenhart et al, 2010)
      • Considered a part of daily lives
      • Primary usage: social networks (Lenhart et al, 2010)
    • Social Networks
      Increasing in popularity
      November 2006: 55% of teens used SNS (Lenhart et al, 2010)
      February 2008: 65% of teens used SNS (Lenhart et al, 2010)
      73% of wired American teens now use SNS (Lenhart et al, 2010)
    • Social Network Awareness
    • Social Network Awareness
      Facebook, Myspace, Twitter, LinkedIn
      45% of this population use SNS on a daily basis (Lenhart et al, 2007)
      Teens and young adults equally likely to use
      Men and women equally likely to use (Lenhart et al, 2010)
    • Social Network Awareness
    • Social Network Use
      • Two major studies reviewed
      • Edison Research - nationally representative survey of 1,753 Americans age 12 and over, administered via landline and mobile phone interviews conducted in February 2010.
      • Pew Research – information drawn from a survey of 800 adolescents between June 26 and September 24, 2009. Adult data from survey between August 18 and September 14, 2009 of 2,253 adults
    • Social Network Use
    • Social Network Use
    • Social Network Use
    • Social Network Use
      Young populations are much more likely to maintain a MySpace profile (Lenhart et al, 2010)
      Less likely to have a LinkedIn profile
      All groups are likely to maintain a Facebook profile (Lenhart et al, 2010)
      Data for young adults is parallel to data for teens (Lenhart et al, 2010)
    • Social Network Use
    • Social Network Use
    • Social Network Use
    • Assumptions
      Across all users, individuals have at least 2 accounts across all SNS.
      Many of the users are accessing SNS through a wireless or mobile device.
      Users are logging in to a SNS daily at minimum.
    • Review
      The Internet
      Social Networks
      Social Network Awareness
      Facebook, Myspace, Twitter
      Social Network Use
      Assumptions
      Questions
    • References
      Lenhart, A., Purcell, K., Smith, A., Zickuhr, K. (2010). Social media & modile internet use among teens and young adults. Retrieved from Pew Internet website: http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Social_Media_and_Young_Adults_Report_Final_with_toplines.pdf
      Lenhart, A., Madden, M., Macgill, A., Smith, A. (2007). Teens and social media. Retrieved from Pew Internet website: http://www.pewinternet.org/~/media//Files/Reports/2007/PIP_Teens_Social_Media_Final.pdf.pdf
      Webster, T. (2010). Twitter usage in America: 2010. Retrieved from Edison Research website: http://images.publicaster.com/ImageLibrary/account2782/documents/Twitter_Usage_In_America_2010.pdf.