Social Media Adoption: U.S., Individual Level, Teens & Young Adults

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Social Media Adoption: U.S., Individual Level, Teens & Young Adults

  1. 1. Adoption of social media in the United States<br />Teen and Young Adult Trends<br />Vanessa Brasfield<br />Brandon Karcher<br />
  2. 2. Overview<br />The Internet<br />Social Networks<br />Social Network Awareness<br />Facebook, Myspace, Twitter, etc<br />Social Network Use<br />Assumptions<br />Review<br />
  3. 3. The Internet<br /><ul><li>85% of the US population has access to the internet (Webster, 2010)
  4. 4. In 2000, only 55% of US citizens had access (Webster, 2010)
  5. 5. In 2005, growth reached 81% and slowly began to stabilize (Webster, 2010)
  6. 6. Mobile/wireless technologies steadily increasing
  7. 7. Laptops have replaced desktops (Webster, 2010)</li></li></ul><li>The Internet<br />Webster (2010)<br />
  8. 8. The Internet<br /><ul><li>Presentation will focus on teens and young adults
  9. 9. September 2009: 93% of both groups use the internet (Lenhart et al, 2010)
  10. 10. Considered a part of daily lives
  11. 11. Primary usage: social networks (Lenhart et al, 2010)</li></li></ul><li>Social Networks<br />Increasing in popularity<br />November 2006: 55% of teens used SNS (Lenhart et al, 2010)<br />February 2008: 65% of teens used SNS (Lenhart et al, 2010)<br />73% of wired American teens now use SNS (Lenhart et al, 2010)<br />
  12. 12. Social Network Awareness<br />
  13. 13. Social Network Awareness<br />Facebook, Myspace, Twitter, LinkedIn<br />45% of this population use SNS on a daily basis (Lenhart et al, 2007)<br />Teens and young adults equally likely to use<br />Men and women equally likely to use (Lenhart et al, 2010)<br />
  14. 14. Social Network Awareness<br />
  15. 15. Social Network Use<br /><ul><li>Two major studies reviewed
  16. 16. Edison Research - nationally representative survey of 1,753 Americans age 12 and over, administered via landline and mobile phone interviews conducted in February 2010.
  17. 17. Pew Research – information drawn from a survey of 800 adolescents between June 26 and September 24, 2009. Adult data from survey between August 18 and September 14, 2009 of 2,253 adults</li></li></ul><li>Social Network Use<br />
  18. 18. Social Network Use<br />
  19. 19. Social Network Use<br />
  20. 20. Social Network Use<br />Young populations are much more likely to maintain a MySpace profile (Lenhart et al, 2010)<br />Less likely to have a LinkedIn profile<br />All groups are likely to maintain a Facebook profile (Lenhart et al, 2010)<br />Data for young adults is parallel to data for teens (Lenhart et al, 2010)<br />
  21. 21. Social Network Use<br />
  22. 22. Social Network Use<br />
  23. 23. Social Network Use<br />
  24. 24. Assumptions<br />Across all users, individuals have at least 2 accounts across all SNS.<br />Many of the users are accessing SNS through a wireless or mobile device.<br />Users are logging in to a SNS daily at minimum. <br />
  25. 25. Review<br />The Internet<br />Social Networks<br />Social Network Awareness<br />Facebook, Myspace, Twitter<br />Social Network Use<br />Assumptions<br />Questions<br />
  26. 26. References<br />Lenhart, A., Purcell, K., Smith, A., Zickuhr, K. (2010). Social media & modile internet use among teens and young adults. Retrieved from Pew Internet website: http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Social_Media_and_Young_Adults_Report_Final_with_toplines.pdf<br />Lenhart, A., Madden, M., Macgill, A., Smith, A. (2007). Teens and social media. Retrieved from Pew Internet website: http://www.pewinternet.org/~/media//Files/Reports/2007/PIP_Teens_Social_Media_Final.pdf.pdf<br />Webster, T. (2010). Twitter usage in America: 2010. Retrieved from Edison Research website: http://images.publicaster.com/ImageLibrary/account2782/documents/Twitter_Usage_In_America_2010.pdf.<br />

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