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Attention info scent recognition vs recall
Attention info scent recognition vs recall
Attention info scent recognition vs recall
Attention info scent recognition vs recall
Attention info scent recognition vs recall
Attention info scent recognition vs recall
Attention info scent recognition vs recall
Attention info scent recognition vs recall
Attention info scent recognition vs recall
Attention info scent recognition vs recall
Attention info scent recognition vs recall
Attention info scent recognition vs recall
Attention info scent recognition vs recall
Attention info scent recognition vs recall
Attention info scent recognition vs recall
Attention info scent recognition vs recall
Attention info scent recognition vs recall
Attention info scent recognition vs recall
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Attention info scent recognition vs recall

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Transcript

  • 1. ATTENTION & MEMORY DESIGN IMPLICATIONS
  • 2. LEARNING OBJECTIVES 1 Attention 2 Info Scent 3 Recognition > Recall Design Implications
  • 3. 1 Attention Why? HOW IS ATTENTION RELEVANT TO INTERFACE DESIGN? • Create visual hierarchy & structure by guiding attention • Make sure people notice things
  • 4. 1 Attention • Make sure people notice things
  • 5. 1 Attention What? What makes the spotlight move?
  • 6. 1 Attention What? Top-down Bottom-up
  • 7. 1 Attention Goal-directed
  • 8. 1 Attention
  • 9. 1 Attention
  • 10. 1 Attention Design Implications When do you want to direct users’ attention? How do some popular websites do that? – find 2-3 examples.
  • 11. 2 Info Scent What? HOW IS INFORMATION SCENT RELEVANT TO INTERFACE DESIGN? HOW IS IT RELATED TO ATTENTION?
  • 12. 2 Info Scent Design Implications Examples: How do some popular websites do info scent?
  • 13. 3 Recognition > Recall
  • 14. 3 Recognition > Recall http://persuasive-patterns.com/patterns/Recognition-over-recall
  • 15. 3 Recognition > Recall What were 1 & 2? 3 out of how many? http://persuasive-patterns.com/patterns/Recognition-over-recall
  • 16. 3 Recognition > Recall Design Implications Examples: How do some popular websites do Recognition vs Recall?
  • 17. 1 Attention 2 Info Scent 3 Recognition > Recall Examples
  • 18. 1 Attention 2 Info Scent 3 Recognition > Recall Design Implications

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