Attention info scent recognition vs recall

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Attention info scent recognition vs recall

  1. 1. ATTENTION & MEMORY DESIGN IMPLICATIONS
  2. 2. LEARNING OBJECTIVES 1 Attention 2 Info Scent 3 Recognition > Recall Design Implications
  3. 3. 1 Attention Why? HOW IS ATTENTION RELEVANT TO INTERFACE DESIGN? • Create visual hierarchy & structure by guiding attention • Make sure people notice things
  4. 4. 1 Attention • Make sure people notice things
  5. 5. 1 Attention What? What makes the spotlight move?
  6. 6. 1 Attention What? Top-down Bottom-up
  7. 7. 1 Attention Goal-directed
  8. 8. 1 Attention
  9. 9. 1 Attention
  10. 10. 1 Attention Design Implications When do you want to direct users’ attention? How do some popular websites do that? – find 2-3 examples.
  11. 11. 2 Info Scent What? HOW IS INFORMATION SCENT RELEVANT TO INTERFACE DESIGN? HOW IS IT RELATED TO ATTENTION?
  12. 12. 2 Info Scent Design Implications Examples: How do some popular websites do info scent?
  13. 13. 3 Recognition > Recall
  14. 14. 3 Recognition > Recall http://persuasive-patterns.com/patterns/Recognition-over-recall
  15. 15. 3 Recognition > Recall What were 1 & 2? 3 out of how many? http://persuasive-patterns.com/patterns/Recognition-over-recall
  16. 16. 3 Recognition > Recall Design Implications Examples: How do some popular websites do Recognition vs Recall?
  17. 17. 1 Attention 2 Info Scent 3 Recognition > Recall Examples
  18. 18. 1 Attention 2 Info Scent 3 Recognition > Recall Design Implications

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