11 info architecture

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11 info architecture

  1. 1. Information Architecture
  2. 2. Main points from BGW 5 What is IA? How do you represent IA in documents? Card sorting Topology: Breadth vs. Depth Organization logics: task-based, user type, topical, org. structure, life event, implementation
  3. 3. Information Architecturehttp://webstyleguide.com/wsg3/3-information-architecture/4-presenting-information.html
  4. 4. Why does information architecture matter?*
  5. 5. Organizeavailable information to support the user’s tasks.
  6. 6. How people navigate Optimal rationality  Satisficing (Information Foraging Theory)
  7. 7. How people navigate Benefit Cost
  8. 8. Navigation costs Scanning page Reading links / menus Finding / Deciding where to click Waiting for page to load Clicking through to find desired page How can you minimize them?
  9. 9. Minesweeping
  10. 10. Depth Breadth
  11. 11. Broad StructureDeep Structure
  12. 12.  Magic number 7 ± 2 ???? Recommended depth: 3 levels Recommended breadth: 16 optionsPrimacy & Recency effects Breadth & Depth Design Recommendations
  13. 13. Card Sorting Usability method for developing site organization
  14. 14. Organization Logics  Semantics (conceptual)  Task-based  Audience-based (user type)  Organization-based  Life event  Implementation See also http://wd.onepotcooking.com/2010/02/13/information- architecture-navigation/
  15. 15. URL design http://www.cgt256.edu/assignments/info_archit ecture.html http://www.cgt256.edu/files/afs/2345.html

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