Main points from BGW 5 What is IA? How do you represent IA in documents? Card sorting Topology: Breadth vs. Depth Organization logics: task-based, user type, topical, org. structure, life event, implementation
Why does information architecture matter?*
Organizeavailable information to support the user’s tasks.
How people navigate Optimal rationality Satisficing (Information Foraging Theory)
How people navigate Benefit Cost
Navigation costs Scanning page Reading links / menus Finding / Deciding where to click Waiting for page to load Clicking through to find desired page How can you minimize them?