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11 info architecture
 

11 info architecture

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    11 info architecture 11 info architecture Presentation Transcript

    • Information Architecture
    • Main points from BGW 5 What is IA? How do you represent IA in documents? Card sorting Topology: Breadth vs. Depth Organization logics: task-based, user type, topical, org. structure, life event, implementation
    • Information Architecturehttp://webstyleguide.com/wsg3/3-information-architecture/4-presenting-information.html
    • Why does information architecture matter?*
    • Organizeavailable information to support the user’s tasks.
    • How people navigate Optimal rationality  Satisficing (Information Foraging Theory)
    • How people navigate Benefit Cost
    • Navigation costs Scanning page Reading links / menus Finding / Deciding where to click Waiting for page to load Clicking through to find desired page How can you minimize them?
    • Minesweeping
    • Depth Breadth
    • Broad StructureDeep Structure
    •  Magic number 7 ± 2 ???? Recommended depth: 3 levels Recommended breadth: 16 optionsPrimacy & Recency effects Breadth & Depth Design Recommendations
    • Card Sorting Usability method for developing site organization
    • Organization Logics  Semantics (conceptual)  Task-based  Audience-based (user type)  Organization-based  Life event  Implementation See also http://wd.onepotcooking.com/2010/02/13/information- architecture-navigation/
    • URL design http://www.cgt256.edu/assignments/info_archit ecture.html http://www.cgt256.edu/files/afs/2345.html