1. PERSONAS,
SCENARIOS,
TASK
ANALYSIS

3. Surveys Interviews Focus groups Ethnography
User Research
Data Analysis
Personas Scenarios Use Cases HTA
Requirements Definition

4. PERSONA
A composite profile of a
typical user
representative of a user
(stakeholder) group.

5. PERSONA
Undergraduate CGT student
Name: …
Age: …
From: …
Interests: …
Typical day: …
Computer/Internet use: …
Relevant goals: …
Relevant behaviors: …

6. WHY PERSONAS?
Design for SPECIFIC individuals
with SPECIFIC needs.
REMEMBER!
Personas are based on
research!

7. Surveys Interviews Focus groups Ethnography
User Research
Data Analysis
Personas Scenarios Use Cases HTA
Requirements Definition

8. SCENARIO
A specific story describing how
a persona would interact with
the product over the course of a
day.

9. SCENARIO

10. Surveys Interviews Focus groups Ethnography
User Research
Data Analysis
Personas Scenarios Use Cases HTA
Requirements Definition

11. USE CASE
Step-by-step description of how
a persona would accomplish a
typical task, including system
responses.

12. USE CASE: DOWNLOAD
COURSE SYLLABUS
• Brenda types in URL
• System displays login page
• Brenda enters user name & password
• System displays list of courses
• Brenda clicks course link
• System displays course home page
• Brenda searches for syllabus, clicks syllabus
• System asks: Open or Save?
• Brenda clicks Save
• System asks Where?
• Brenda selects destination folder; clicks OK
• System initiates download

13. Surveys Interviews Focus groups Ethnography
User Research
Data Analysis
Personas Scenarios Use Cases HTA
Requirements Definition

14. HIERARCHICAL TASK
ANALYSIS
Break-down of a typical task
into the smallest sub-tasks.

15. HIERARCHICAL TASK
ANALYSIS

16. REQUIREMENTS
DEFINITION
List of information, features,
capabilities personas require to
accomplish their goals.

17. Surveys Interviews Focus groups Ethnography
User Research
Data Analysis
Personas Scenarios Use Cases HTA
Requirements Definition

18. ANNOUNCEMENTS
1. Personas, Scenarios Assignment