Center for North American StudiesCNAS UNIVERSITY OF ECONOMICS IN BRATISLAVA
University of Economics in Bratislava International Programmes Institute Amb. Martin Bútora, Academic Guarantor of the Center for North American Studies The Center for North American Studies Center for North American Studies: (CNAS) at the University of Economics in Bratislava is currently the only study Innovative Education program of its kind in Slovakia. At the Center, candidates can get a more comprehensive understanding of the political, Area Studieseconomic and cultural aspects of life in the United States and Canada. Accredited courses offer an interdisciplinary approach to the North Americanregion and help students think critically about the role of the U.S. and Canada in the Case Studiesworld, as well as about the successes and problems of American and Canadiansociety and economy. The United States and Canada play an important role onthe global stage. They are allies of Slovakia and our partners in the Euro-Atlantic Academic-Business Cooperationproject of democracy, security and common shared values. The academicoffering allows students to discover what U.S. and Canadian experiences might International Teaching Staffbe relevant for us, to see what we have in common and where we are different. Courses are taught in English. Instructors are domesticand foreign experts and academicians. The program Applicable Knowledge and Skillsconnects top managers and businessmen with analystsfrom the academic environment. The Center appliesnon-hierarchical, dialogue-based teaching methods that Videoconferences in Educationencourage students to think and communicate independently. Michal Kovács, Executive Director Institutional Partners: Main Partners: MINISTERSTVO ŠKOLSTVA, VEDY, VÝSKUMU A ŠPORTU SLOVENSKEJ REPUBLIKY Partners: Media Partners:
Center for North American Studieswww.euba.sk/cnas Eugen Jurzyca, Minister of Education, Science, Research and Sport of the SR “I believe we will advance the Slovak educational system so as to help our students become citizens who like their country, who are able to pursue their interests and who think critically and in context.” Rudolf Sivák, Rector of the University of Economics in Bratislava“The investment in the students is an investment in the future of the country. The University is here to train outstanding economists and the Center for North American Studies contributes significantly to our mission.” H.E. Theodore Sedgwick, Ambassador of the USA to the SR “There could be no more important program than the Center for North American Studies in promoting a greater understanding of the United States. I have thoroughly enjoyed my numerous conversations with CNAS students and look forward to many more.” Georges Lemieux, Chargé d’Affaires a. i. of Canada to the SR“In a global, interconnected world, all aspects of social life, including education, are linked. The innovative organisations,like CNAS, have seen and understood the trend. By its activities, CNAS invites students to develop a better understanding of one key region in this equation: North America.” Jake Slegers, Executive Director of the American Chamber of Commerce in the SR The American Chamber of Commerce in Slovakia (AmCham) greatly appreciates CNAS’s innovative approach, which directly reflects AmCham’s efforts to positively contribute to developing the Slovak educational system. We truly believe in the importance of fostering intense cooperation between business and academia, and therefore enhancing the competitiveness of Slovakia. Lukáš Chocholáček, President of the Euro-Atlantic Center“The Center for North American Studies is a concrete example that effective cooperation between the public sector and the third sector is possible and we are proud to be a part of this project.” Natália Pindrochová, Student of the University of Economics in Bratislava “The Center for North American Studies offers an outstanding alternative to the standard educational process at the UoE in Bratislava. I was pleasantly surprised by the high quality, friendly approach to students and system of learning. I think that innovative trends in education contribute to a student’s motivation and awake his or her interest in the course content even after finishing the study.”
University of Economics in Bratislava International Programmes Institute What we do North American Studies Through the wide range of accredited courses, workshops and other educational and cultural activities, we offer an interdisciplinary approach to the study of the region. By internalizing teaching staff; focusing on interactive learning, applicable knowledge and case studies; using videoconference technology, as well as engaging students in study preparation and evaluation, the Center strives to offer an innovative educational model, which is not common in Slovak higher education.Extracurricular ActivitiesBesides the foreign guest lecturers program for high schools and the accredited university courses offeredfor the Bachelor and Masters levels, the Centre offers programs also for PhD. students. In addition,the Center is actively involved in cultivating and fostering a productive dialogue between partnersfrom the academic, business and public sectors. It seeks to promote the educational process by hostingnot only expert dialogues, workshops, lectures, but also with cultural activities enriching the academic life.Institutional PartnershipsAt the institutional level, the Center’s priority is the development of cooperation with other universities andwith the corporate sector in the U.S. and Canada. The aim is to enhance the possibilities for academic andstudent mobility and to promote joint research. At home, the Center enjoys the cooperation and supportof the Embassies of the United States of America and of Canada, the Fulbright Commission and the AmericanChamber of Commerce in Slovakia, as well as of the Euro-Atlantic Center (NGO).
Center for North American Studies www.euba.sk/cnasCooperation between Academia and BusinessThe Center again constitutes an example of an innovative approach to education by the implementationof an effective and mutually beneficial academic-business cooperation. The program is designed to allowstudents to extend not only their theoretical knowledge, but also their practical skills. By cooperation with peoplefrom business, the students receive information about the practical functioning of the business environmentand get to personally know representatives of the selected companies. Corporate partners gain access totalented students and are encouraged to take an active part in the improvement of the educational system withinthe context of knowledge-based economy development.Current Offer – Selection of Courses:Interdisciplinary Introduction to North American StudiesThe course aims to stimulate interest in North America through lectures devoted to various political, economic,security, cultural, legal, geographical and sociological attributes of the region. The course is run through personalparticipation and video conferencing with lecturing academics and experts from the USA, Canada and Slovakia.It is organized in cooperation with the U.S. State Department connecting the speakers through videoconferenceswith students in several towns in Slovakia and abroad.American Business Culture and EthicsThe course presents the details of American business culture and the impact of ethics on economic relations.It discusses the basic characteristics of the U.S. economic system and focuses on the dimensions of businessvalues and on the social and environmental aspects of trade. Instructors are mainly business executivesassociated with the American Chamber of Commerce in Slovakia. The study of the North American economicand business environment is combined with case studies presented by business optics.Managing Multiculturalism in Practice: Canadian ModelThe course examines the Canadian model of multiculturalism, its history and prospects, offering detailedanalysis of its various aspects by using case studies. It discusses the advantages, the disputes and the possibleapplications of the Canadian approach to multiculturalism. The course encourages critical thinking and cultivatesstudents’ ability to assess various public policies based on the application of the model in practice.Campaigning and Communication with Public in US ContextThe course introduces students to the management of campaigns and public communication within the Americancontext. It helps them understand the relations between politics, media and the corporate sector, while providingthem with practical experiences from political marketing, media and election campaigns, and online marketing.
University of Economics in Bratislava International Programmes InstituteNorth American MediaThe semester-long course provides the introduction to mass media in Canada and in the United Stateswhile focusing on the historical background and the main trends of the media market in North America.The course also includes several case-study exercises and encourages the pursuit of alternative rolesand activities for the region’s media in the future.Foreign Policy Dilemmas of US presidentsThe course examines foreign policy challenges faced by the most relevant American presidents sincethe formation of the United States up to the present. When examining examples of the conflictsand dilemmas these presidents have faced, the course explains the traditions, the principles and thecontradictory tendencies within U.S. foreign policy. The course follows the rise of the U.S. to the positionof a global power, as well as related dilemmas between U.S. national interests and moral principles.E-Society: Microsoft Case Studies of Introducing IT technologies in Life and BusinessThe course aims to acquaint students with the experiences and the specifics of introducing IT technologiesinto the everyday life of business and society. It offers a unique opportunity to study the subject basedon a combination of practically-designed case studies and of a scientific study of U.S. company Microsoft’simpact on the Slovak economy.100 Years of the US Economy Through the Eyes of IBMThe course provides a synopsis of the history, current status and future prospects of the U.S. economythrough the eyes of one of the largest corporations in modern U.S. history: IBM. By analysis of the economicsystem, students learn to decipher the basic indicators of development allowing them to anticipate futuretrends. With access to IBM corporate archives, students explore the reasons for the successes and failuresof corporations on a case-by-case basis and thus learn to formulate retrospectively policy recommendationsuseful in analogous cases.Negotiation and Conflict Resolution in the US ContextThe course enables students to get familiar with the particulars of negotiation within the North Americancontext, particularities in the area of trade and international relations. It focuses on the essential featuresof bilateral and multilateral negotiations and on the settlement of conflicts. It also explains the principlesand recommended actions in a long negotiation process. Using case studies and practical exercises,the course leads students to acquire negotiating procedures and practical skills.
Center for North American Studies www.euba.sk/cnasSummer School in BerkeleyThe Center for North American Studies as a specializeddepartment of the University of Economics in Bratislava administeran institutional partnership with the University of CaliforniaBerkeley (UCB) as a UCB Summer Sessions registration center.During the summer months, it offers students and graduates inthe V4 region the opportunity to study more than 500 coursesin 70 disciplines at one of the most prestigious universitiesin the world. The selection of offered courses include for exampleforeign languages, humanities, social sciences, architecture,trade, business, economics, education, engineering, publichealth, modern art and many more. AmeriCan Letters Magazine and Portal ters n Let The magazine and online portal, which will become available in Autumn 2011, a meriC TRA will consist of a combination of information services for young people on careers EX A V.I.A . as well as study and scholarship opportunities in North America with feeds on news, columns and interviews focused on American culture, business, politics, economics, literature and lifestyle. It will allow the readers to contribute with their F.A. N. own views, experiences and observations from the U.S. and Canada as well as with their blogs on topics dedicated to higher education. Part of the portal will become an online platform for an ongoing evaluation of the Center’s courses and for the active participation of students in the preparation of the educational program. (Starting Autumn 2011, find out more at: www.euba.sk/americanletters)
University of Economics in Bratislava International Programmes Institute Contact Center for North American Studies International Programmes Institute Campus of the University of Economics in Bratislava Dolnozemská cesta 1 852 35 Bratislava Slovak Republic tel: +421 2 6729 5164 fax: +421 2 5441 8134 www.euba.sk/cnas firstname.lastname@example.org Designed by Tomáš Gajdoš and Ľubomír Billý