Talk on-image-audit-at-rotary-club-of-adyar-170511
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Talk on-image-audit-at-rotary-club-of-adyar-170511



K. Srinivasan, chairman, prime point foundation delivered a talk on Image Audit at Rotary Club of Adyar on 17th May 2011, The presentation is attached.

K. Srinivasan, chairman, prime point foundation delivered a talk on Image Audit at Rotary Club of Adyar on 17th May 2011, The presentation is attached.



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Talk on-image-audit-at-rotary-club-of-adyar-170511 Talk on-image-audit-at-rotary-club-of-adyar-170511 Presentation Transcript

  • [email_address]
      • Measuring  internal and external Image - Image Audit
      • by
      • K. Srinivasan
      • 17 May 2011
    • What is perception?
    • How perception is formed among stakeholders?
    • How the image gets formed?
    • Individuals
    • Organisations
  • Components of perception
    • Performance
    • What is your experience
    • What others say
    • Rumours
  • Audits ….
    • Financial audit
    • Cost audit
    • Stock audit
    • Assets audit
    • Health
    • Do we have any system to audit the mind of stakeholders
    • Every stakeholder has a ‘hidden perception’ on the organistion
    • For various reasons, they do not convey their perception
    • It is very difficult to study their mind in the normal circumstances
  • What is Image Audit
    • It is the study of ‘hidden perception’ of stakeholders
    • For any educational institutions, students and teachers are the most important stakeholders
    • For any commercial organisation, employees and customers are important stakeholders
  • When to be conducted
    • Every person has got a basic perception. This will temporarily undergo a change due to emotions and other factors and will settled won at the base level after some time (eg. Elections)
    • Image Audit is to be conducted in a normal day
  • Who needs to conduct
    • Generally, the stakeholders do not reveal their mind to their own employers frankly
    • When they are in group and unidentifiable, they are frank with third persons.
  • Methodology
    • A questionnaire is administered on the target audience, after ascertaining the areas to be studied from the managemet
    • Respondents should be asked to give their perception anonymously
  • Studying the data
    • After administering the questionnaire, enormous data will be available.
    • Data speaker louder and they need to analyse with proper interpretation.
  • Who needs to do image audit
    • All commercial and non commercial organisations
    • Educational institutions
    • Government and Non-Govt bodies
    • All those who need a pubic image
  • Advantages
    • It captures the hidden perception of students and teachers , which otherwise could not have been brought out
    • Helps the Management to formulate strategies
  • Advantages
    • Any future likely crisis is alerted
    • Improves the image amongst all stakeholders
    • Helps to rectify any misconceptions
    • During M&A, helps to understand the mindset of employees
  • Case studies
    • Postal Department
    • Indian Bank
    • Trade Unions
    • Engineering College
    • Employees of Govt. of Tamilnadu
    • Question and Answer
  • Thanks
    • K. Srinivasan
    • [email_address]
    • 91766 50273