Talk on-image-audit-at-rotary-club-of-adyar-170511
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Talk on-image-audit-at-rotary-club-of-adyar-170511



K. Srinivasan, chairman, prime point foundation delivered a talk on Image Audit at Rotary Club of Adyar on 17th May 2011, The presentation is attached.

K. Srinivasan, chairman, prime point foundation delivered a talk on Image Audit at Rotary Club of Adyar on 17th May 2011, The presentation is attached.



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    Talk on-image-audit-at-rotary-club-of-adyar-170511 Talk on-image-audit-at-rotary-club-of-adyar-170511 Presentation Transcript

    • [email_address]
        • Measuring  internal and external Image - Image Audit
        • by
        • K. Srinivasan
        • 17 May 2011
      • What is perception?
      • How perception is formed among stakeholders?
      • How the image gets formed?
      • Individuals
      • Organisations
    • Components of perception
      • Performance
      • What is your experience
      • What others say
      • Rumours
    • Audits ….
      • Financial audit
      • Cost audit
      • Stock audit
      • Assets audit
      • Health
      • Do we have any system to audit the mind of stakeholders
      • Every stakeholder has a ‘hidden perception’ on the organistion
      • For various reasons, they do not convey their perception
      • It is very difficult to study their mind in the normal circumstances
    • What is Image Audit
      • It is the study of ‘hidden perception’ of stakeholders
      • For any educational institutions, students and teachers are the most important stakeholders
      • For any commercial organisation, employees and customers are important stakeholders
    • When to be conducted
      • Every person has got a basic perception. This will temporarily undergo a change due to emotions and other factors and will settled won at the base level after some time (eg. Elections)
      • Image Audit is to be conducted in a normal day
    • Who needs to conduct
      • Generally, the stakeholders do not reveal their mind to their own employers frankly
      • When they are in group and unidentifiable, they are frank with third persons.
    • Methodology
      • A questionnaire is administered on the target audience, after ascertaining the areas to be studied from the managemet
      • Respondents should be asked to give their perception anonymously
    • Studying the data
      • After administering the questionnaire, enormous data will be available.
      • Data speaker louder and they need to analyse with proper interpretation.
    • Who needs to do image audit
      • All commercial and non commercial organisations
      • Educational institutions
      • Government and Non-Govt bodies
      • All those who need a pubic image
    • Advantages
      • It captures the hidden perception of students and teachers , which otherwise could not have been brought out
      • Helps the Management to formulate strategies
    • Advantages
      • Any future likely crisis is alerted
      • Improves the image amongst all stakeholders
      • Helps to rectify any misconceptions
      • During M&A, helps to understand the mindset of employees
    • Case studies
      • Postal Department
      • Indian Bank
      • Trade Unions
      • Engineering College
      • Employees of Govt. of Tamilnadu
      • Question and Answer
    • Thanks
      • K. Srinivasan
      • [email_address]
      • 91766 50273