Corporate excellence through social media

Slide 1: Corporate excellence through social media by K. Srinivasan 21 April 2007 Hyderabad

Slide 2: What we will discuss today • Trends of internet growth • Various social media • Advantages and risks • Expert views

Slide 3: Present trend • Globally, out of 6.5 bn population 1.1 bn use net (17% penetration) • In Asia, out of 3.7 bn population 0.4 bn use net (10.7 % penetration) • North America and Europe penetration at 70% and 39% respectivley.

Slide 4: Present trend - Asia • Hongkong, Singapore, Taiwan, South Korea and Japan have more than 60 percent penetration • India 3.5 percent. (around 4 crore users) • Growth rate over 2000 - 700%

Slide 6: Traditional media • Print newspapers, magazines, books • Television • Broadcast Radios like AIR

Slide 7: What is social media? • Wikipedia defines: Social media describes the online technologies and practices that people use to share opinions, insights, experiences and perspective with each other

Slide 8: How different from traditional media? • Social media is also known as Media 2.0 • User generated content (UGC) • Contents can be changed after publication

Slide 9: Media 2.0 comparison • Interactive • Popularity of the subject • Usage of text, images, audio and video • User managing the contents

Slide 10: Media 2.0 - comparison • No limitation for space, time, duration • Syndication and distribution • Collating data from other sites eg: Google adsense, RSS feeds, widgets

Slide 11: Evolution of social media • 1970s - E mail • 1980s - List servers • 1990s - Discussion groups , chats, personal websites

Slide 12: Evolution of social media • 1995 - Social networking sites like classmates.com • After 2000 - Blogs, podcasts, Wikis • 2005 - Web 2.0 various applications like tags, book marks

Slide 13: Social media - medium • Blogs • Message boards / social networking • Podcasts (audio and video) • Wiki

Slide 15: Blogs • Technorati has tracked 70 mM blogs upto March 07. They do not cover Myspace and Chinese blogs. • Estimated blogs of around 150million globally (India may be around 1 to 2 lakh)

Slide 16: Blogs - creation and posting • 120 k blogs are created every day as per technorati • 1.4 Million posts per day - Every hour 58000 postings are done • Blogs grew from 35 M to 70 M in 320 days

Slide 17: Blogs vs Mainstream media • During Q4 of 2006, out of 100 most popular news sites, 22 were blogs (rose from 12 earlier quarter) • Audience discrimination between blogs and mainstream media getting lesser

Slide 20: Blogging sites • Blogger • Wordpress • Typepad • Myspace

Slide 21: Blogs - Characteristics • RSS / Atom feed - distribution • Interactivity • Informal tone • Timeliness • Viral effect • Visiblity in the net

Slide 22: Message boards and social networking • Personalised pages • Connecting with friends and extending network • Myspace (150 M users) • Orkut / yahoo / google groups

Slide 23: Podcasts • Transferring your PC into a radio station and tower • Audio format of blog • Both audio and vido

Slide 24: Podcast • The term ‘podcast’ turns around 113 M results in Google • Estimated audio and video podcast 2.7 M (Fedburner) • Odeo has 3.1 M audio podcasts • Downloadable in iPod

Slide 25: Podcast servers • Podbazaar • Podbean • Odeo and many others • YouTube, Blip.tv and MySpace for videos

Slide 26: Wiki • A website that can be individually or collaboratively edited using a web browser • Many wikis - Popular Media wiki • Wikipedia - online encylopedia - many languages - English 1.7 M articles

Slide 29: Some more important aspects and tools

Slide 30: Tags • Tag is a category or description or keyword that some one (often the creator) assign to it • 230 M posts are using tags or categories • 35% are using tags for their posts and is on the increase

Slide 32: Feed

Slide 33: Bookmarks

Slide 34: How helps Corporates • Microsoft, IBM and many leading companies have blogs • Social media brings the stakeholders closer to the organisation

Slide 35: How helps corporates • More transparency needed - helps to improve the image • Take the criticisms positively - convert such postings to imrpove your relationship

Slide 37: Now you will hear the voice of Mr Amit Agarwal, Agra India’s No 1 Blogger (recorded over phone through Audacity software)

Slide 39: Thanks K. Srinivasan www.primepointfoundation.org www.poduniversal.com www.indiavision2020.org 94440 50273