Corporate excellence through social media by K. Srinivasan 21 April 2007 Hyderabad

What we will discuss today Trends of internet growth Various social media Advantages and risks Expert views

Trends of internet growth

Various social media

Advantages and risks

Expert views

Present trend Globally, out of 6.5 bn population 1.1 bn use net (17% penetration) In Asia, out of 3.7 bn population 0.4 bn use net (10.7 % penetration) North America and Europe penetration at 70% and 39% respectivley.

Globally, out of 6.5 bn population 1.1 bn use net (17% penetration)

In Asia, out of 3.7 bn population 0.4 bn use net (10.7 % penetration)

North America and Europe penetration at 70% and 39% respectivley.

Present trend - Asia Hongkong, Singapore, Taiwan, South Korea and Japan have more than 60 percent penetration India 3.5 percent. (around 4 crore users) Growth rate over 2000 - 700%

Hongkong, Singapore, Taiwan, South Korea and Japan have more than 60 percent penetration

India 3.5 percent. (around 4 crore users)

Growth rate over 2000 - 700%

Traditional media Print newspapers, magazines, books Television Broadcast Radios like AIR

Print newspapers, magazines, books

Television

Broadcast Radios like AIR

What is social media? Wikipedia defines: Social media describes the online technologies and practices that people use to share opinions, insights, experiences and perspective with each other

Wikipedia defines: Social media describes the online technologies and practices that people use to share opinions, insights, experiences and perspective with each other

How different from traditional media? Social media is also known as Media 2.0 User generated content (UGC) Contents can be changed after publication

Social media is also known as Media 2.0

User generated content (UGC)

Contents can be changed after publication

Media 2.0 comparison Interactive Popularity of the subject Usage of text, images, audio and video User managing the contents

Interactive

Popularity of the subject

Usage of text, images, audio and video

User managing the contents

Media 2.0 - comparison No limitation for space, time, duration Syndication and distribution Collating data from other sites eg: Google adsense, RSS feeds, widgets

No limitation for space, time, duration

Syndication and distribution

Collating data from other sites eg: Google adsense, RSS feeds, widgets

Evolution of social media 1970s - E mail 1980s - List servers 1990s - Discussion groups , chats, personal websites

1970s - E mail

1980s - List servers

1990s - Discussion groups , chats, personal websites

Evolution of social media 1995 - Social networking sites like classmates.com After 2000 - Blogs, podcasts, Wikis 2005 - Web 2.0 various applications like tags, book marks

1995 - Social networking sites like classmates.com

After 2000 - Blogs, podcasts, Wikis

2005 - Web 2.0 various applications like tags, book marks

Social media - medium Blogs Message boards / social networking Podcasts (audio and video) Wiki

Blogs

Message boards / social networking

Podcasts (audio and video)

Wiki

Blogs Technorati has tracked 70 mM blogs upto March 07. They do not cover Myspace and Chinese blogs. Estimated blogs of around 150million globally (India may be around 1 to 2 lakh)

Technorati has tracked 70 mM blogs upto March 07. They do not cover Myspace and Chinese blogs.

Estimated blogs of around 150million globally (India may be around 1 to 2 lakh)

Blogs - creation and posting 120 k blogs are created every day as per technorati 1.4 Million posts per day - Every hour 58000 postings are done Blogs grew from 35 M to 70 M in 320 days

120 k blogs are created every day as per technorati

1.4 Million posts per day - Every hour 58000 postings are done

Blogs grew from 35 M to 70 M in 320 days

Blogs vs Mainstream media During Q4 of 2006, out of 100 most popular news sites, 22 were blogs (rose from 12 earlier quarter) Audience discrimination between blogs and mainstream media getting lesser

During Q4 of 2006, out of 100 most popular news sites, 22 were blogs (rose from 12 earlier quarter)

Audience discrimination between blogs and mainstream media getting lesser

Blogging sites Blogger Wordpress Typepad Myspace

Blogger

Wordpress

Typepad

Myspace

Blogs - Characteristics RSS / Atom feed - distribution Interactivity Informal tone Timeliness Viral effect Visiblity in the net

RSS / Atom feed - distribution

Interactivity

Informal tone

Timeliness

Viral effect

Visiblity in the net

Message boards and social networking Personalised pages Connecting with friends and extending network Myspace (150 M users) Orkut / yahoo / google groups

Personalised pages

Connecting with friends and extending network

Myspace (150 M users)

Orkut / yahoo / google groups

Podcasts Transferring your PC into a radio station and tower Audio format of blog Both audio and vido

Transferring your PC into a radio station and tower

Audio format of blog

Both audio and vido

Podcast The term ‘podcast’ turns around 113 M results in Google Estimated audio and video podcast 2.7 M (Fedburner) Odeo has 3.1 M audio podcasts Downloadable in iPod

The term ‘podcast’ turns around 113 M results in Google

Estimated audio and video podcast 2.7 M (Fedburner)

Odeo has 3.1 M audio podcasts

Downloadable in iPod

Podcast servers Podbazaar Podbean Odeo and many others YouTube, Blip.tv and MySpace for videos

Podbazaar

Podbean

Odeo and many others

YouTube, Blip.tv and MySpace for videos

Wiki A website that can be individually or collaboratively edited using a web browser Many wikis - Popular Media wiki Wikipedia - online encylopedia - many languages - English 1.7 M articles

A website that can be individually or collaboratively edited using a web browser

Many wikis - Popular Media wiki

Wikipedia - online encylopedia - many languages - English 1.7 M articles

Some more important aspects and tools

Some more important aspects and tools

Tags Tag is a category or description or keyword that some one (often the creator) assign to it 230 M posts are using tags or categories 35% are using tags for their posts and is on the increase

Tag is a category or description or keyword that some one (often the creator) assign to it

230 M posts are using tags or categories

35% are using tags for their posts and is on the increase

Feed

Bookmarks

How helps Corporates Microsoft, IBM and many leading companies have blogs Social media brings the stakeholders closer to the organisation

Microsoft, IBM and many leading companies have blogs

Social media brings the stakeholders closer to the organisation

How helps corporates More transparency needed - helps to improve the image Take the criticisms positively - convert such postings to imrpove your relationship

More transparency needed - helps to improve the image

Take the criticisms positively - convert such postings to imrpove your relationship

Now you will hear the voice of Mr Amit Agarwal, Agra India’s No 1 Blogger (recorded over phone through Audacity software)

Now you will hear the voice of Mr Amit Agarwal, Agra India’s No 1 Blogger

(recorded over phone through Audacity software)

Thanks K. Srinivasan www.primepointfoundation.org www.poduniversal.com www.indiavision2020.org 94440 50273

K. Srinivasan

www.primepointfoundation.org

www.poduniversal.com

www.indiavision2020.org

94440 50273