Corporate excellence through social media

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    Corporate excellence through social media - Presentation Transcript

    1. Corporate excellence through social media by K. Srinivasan 21 April 2007 Hyderabad
    2. What we will discuss today
      • Trends of internet growth
      • Various social media
      • Advantages and risks
      • Expert views
    3. Present trend
      • Globally, out of 6.5 bn population 1.1 bn use net (17% penetration)
      • In Asia, out of 3.7 bn population 0.4 bn use net (10.7 % penetration)
      • North America and Europe penetration at 70% and 39% respectivley.
    4. Present trend - Asia
      • Hongkong, Singapore, Taiwan, South Korea and Japan have more than 60 percent penetration
      • India 3.5 percent. (around 4 crore users)
      • Growth rate over 2000 - 700%
    5.  
    6. Traditional media
      • Print newspapers, magazines, books
      • Television
      • Broadcast Radios like AIR
    7. What is social media?
      • Wikipedia defines: Social media describes the online technologies and practices that people use to share opinions, insights, experiences and perspective with each other
    8. How different from traditional media?
      • Social media is also known as Media 2.0
      • User generated content (UGC)
      • Contents can be changed after publication
    9. Media 2.0 comparison
      • Interactive
      • Popularity of the subject
      • Usage of text, images, audio and video
      • User managing the contents
    10. Media 2.0 - comparison
      • No limitation for space, time, duration
      • Syndication and distribution
      • Collating data from other sites eg: Google adsense, RSS feeds, widgets
    11. Evolution of social media
      • 1970s - E mail
      • 1980s - List servers
      • 1990s - Discussion groups , chats, personal websites
    12. Evolution of social media
      • 1995 - Social networking sites like classmates.com
      • After 2000 - Blogs, podcasts, Wikis
      • 2005 - Web 2.0 various applications like tags, book marks
    13. Social media - medium
      • Blogs
      • Message boards / social networking
      • Podcasts (audio and video)
      • Wiki
    14.  
    15. Blogs
      • Technorati has tracked 70 mM blogs upto March 07. They do not cover Myspace and Chinese blogs.
      • Estimated blogs of around 150million globally (India may be around 1 to 2 lakh)
    16. Blogs - creation and posting
      • 120 k blogs are created every day as per technorati
      • 1.4 Million posts per day - Every hour 58000 postings are done
      • Blogs grew from 35 M to 70 M in 320 days
    17. Blogs vs Mainstream media
      • During Q4 of 2006, out of 100 most popular news sites, 22 were blogs (rose from 12 earlier quarter)
      • Audience discrimination between blogs and mainstream media getting lesser
    18.  
    19.  
    20. Blogging sites
      • Blogger
      • Wordpress
      • Typepad
      • Myspace
    21. Blogs - Characteristics
      • RSS / Atom feed - distribution
      • Interactivity
      • Informal tone
      • Timeliness
      • Viral effect
      • Visiblity in the net
    22. Message boards and social networking
      • Personalised pages
      • Connecting with friends and extending network
      • Myspace (150 M users)
      • Orkut / yahoo / google groups
    23. Podcasts
      • Transferring your PC into a radio station and tower
      • Audio format of blog
      • Both audio and vido
    24. Podcast
      • The term ‘podcast’ turns around 113 M results in Google
      • Estimated audio and video podcast 2.7 M (Fedburner)
      • Odeo has 3.1 M audio podcasts
      • Downloadable in iPod
    25. Podcast servers
      • Podbazaar
      • Podbean
      • Odeo and many others
      • YouTube, Blip.tv and MySpace for videos
    26. Wiki
      • A website that can be individually or collaboratively edited using a web browser
      • Many wikis - Popular Media wiki
      • Wikipedia - online encylopedia - many languages - English 1.7 M articles
    27.  
    28.  
      • Some more important aspects and tools
    29. Tags
      • Tag is a category or description or keyword that some one (often the creator) assign to it
      • 230 M posts are using tags or categories
      • 35% are using tags for their posts and is on the increase
    30.  
    31. Feed
    32. Bookmarks
    33. How helps Corporates
      • Microsoft, IBM and many leading companies have blogs
      • Social media brings the stakeholders closer to the organisation
    34. How helps corporates
      • More transparency needed - helps to improve the image
      • Take the criticisms positively - convert such postings to imrpove your relationship
    35.  
      • Now you will hear the voice of Mr Amit Agarwal, Agra India’s No 1 Blogger
      • (recorded over phone through Audacity software)
    36.  
    37. Thanks
      • K. Srinivasan
      • www.primepointfoundation.org
      • www.poduniversal.com
      • www.indiavision2020.org
      • 94440 50273

    + Srinivasan KrishnaswamySrinivasan Krishnaswamy, 3 years ago

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