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Dossier 15 mcc_v_0.9.1_en

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15M.cc project dossier in English. ...

15M.cc project dossier in English.

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    Dossier 15 mcc_v_0.9.1_en Dossier 15 mcc_v_0.9.1_en Document Transcript

    • Ve B rs io n ET A 0. 9. 1 EN
    • Thanks to their collaborative work, this dossier has been translated into Englishby Fionnuala Ní Eigeartaigh, @julioelpoeta, @DanielRozo_, @sam1118,John Kelley, @luispedraza, @GuiomarCampos, @dvdps1985, @nicointokio,Ana Prados and Isabel Provenza.Revised and edited by Fionnuala Ní Eigeartaigh15M.cc Version 0.9.1 BETAThe latest version of this document and the project can be found in http://www.15M.ccTexts and photos are available under the Creative Commons Attribution-ShareAlike License(CC) 2012 some rights reserved | Creative Commons BY/SA 3.0 ES
    • 1. PROJECT 1.1.- Description 1.2.- Goals 1.3.- Working method 1.4.- Ways of participating2. OUTPUTS 2.1.- Book - 15M.cc Digital revolution 2.2.- Documentary - 15M.cc We were asleep, we woke up 2.3.- Website - 15M.cc Bank of ideas3. WORKING METHOD 3.1.- Book 3.2.- Documentary 3.3.- Website4. WHAT MAKES THIS PROJECT DIFFERENT 4.1.- Transmedia project: website + book + movie 4.2.- Funding 4.3.- Audiovisual material 4.4.- Community 4.5.- Licence: CC BY/SA 3.05. BEHIND THE PROJECT
    • 1. PROJECT1.1.- DESCRIPTION15M.cc is a transmedia, collaborative, copyleft and nonprofit project about the 15M citizensmovement which started on May 15th 2011 in Spain. The aim is to publish a book, produce a docu-mentary and develop a web site (separate to the website informing about the project). These mediawill enable users to explore the origins of the movement which, through social networking, has takenroot in our society and is here to stay.On 15 May 2011, the demonstration organised by Real Democracy NOW! (¡Democracia Real YA!)gave birth to what has become known as the «15M movement» - a collective awakening withoutprecedent in Spain. From that day on, hundreds of people became “regulars” at Puerta del Sol, thecentral Madrid square, and some, like us (Pablo Soto, Stéphane M. Grueso and Patricia Horrillo),began reporting on what was happening through social networks and blogs.We had a common goal: to contribute to the movement in any way we could. That is why we havedecided to devote a year of our lives to creating a transmedia, collaborative, not-for-profit project,with a copyleft licence (Creative Commons BY/SA 3.0). Next May 15th 2012, the documentary andbook will be published and available for free download on an interactive website that will host morerelated content. After the launch, we will begin to disseminate the book and the documentarythrough translations to other languages, global distribution, and a presence in other forums, in orderto create worldwide awareness of the 15M movement. 5
    • In this project ,we are experimenting with collective creation and will apply some of the free cultureprinciples. As a creative venture, we will try to adapt techniques from free software development andalso document the experimental process. We will request community collaboration for the differentoutputs and establish a two-way communication flow, which will enrich the dialogue.1.2.- GOALSThe main goal of this project is to make as many people as possible aware of the 15M movement,by translating the outputs into different languages and presenting 15M.cc in as many places as pos-sible, as well as through Internet.The nature of this project - collaborative, copyleft, with the aim to make three outputs about the 15Mmovement available to everyone - will also enable us to investigate the pro-commons concept.By working collaboratively with the community, and allowing many individuals to participate in theproject’s development, the process itself of creating ideas will be an experiment in how, not only theworking process, but also collective creation, can be coordinated using different tools.Although our initial idea is to invest our own money, time, and resources, we are not ruling out thepossibility of recouping the economic outlay. Therefore, the project will also be an experiment in freeculture financing and production. The project budget will be published, as well as any income wemay get (donations + crowdfunding). If this income exceeds the project’s budget, it will be spent ondistributing and publicising the outputs. 6
    • 1.3.- WORKING METHODWe would like to establish ways of collaborating that are not limited to the online community, so thatpeople who are not so involved in social networks or who do not work in the cloud can also take part.To this end, in addition to a series of online forums relating to each output, there will also be onsitemeetings to facilitate communication between the project founders and the community.1.3.1.- BOOKWhen writing the book, the coordinator will create an ideas tree, and then the concepts will bedeveloped by the community. Once the ideas have been defined, the texts will be “remixed” andthis material will be used to create the book. The original texts, with the authors’ names, will all bepublished on the website (which has yet to be developed).1.3.2.- DOCuMENTARYThe documentary storyboard will be made public, so that the community can have the opportunity toassess it. Through a forum, both virtual and onsite, collaborators can raise issues that will help todefine the documentary’s skeleton. To make this exchange of ideas productive, and to avoid runninginto dead-ends, the coordinator will set up a decision-making system over which he has the finalsay (benevolent dictator). As the project nears conclusion, a preview will be held prior to the finalediting, so as to get feedback from collaborators before the finishing touches are made.1.3.3.- WEBSITEBy means of mailing lists and onsite meetings at the Commons laboratory at Medialab Prado inMadrid, the requirements of the web application and the technology needed to develop it will be 9
    • discussed and chosen. From then on, with public code repositories, anybody can take part in thedevelopment. Coordination of the development and production environment deployment will be theresponsibility of aLabs and Pablo Soto.1.3.4.- PROJECTIn the interests of transparency, we will make publicly available the project’s budget detailing theexpenses involved in producing 15M.cc. Although it is a not-for-profit project, we do not rule out thepossibility of recouping the investment we will be making. If we recover the outlay, any surplus willbe used in a new project based on the same principles as 15M.cc – dealing with social issues andcopyleft.1.4.- WAYS OF PARTICIPATINGTo achieve our goals, we will need many different types of collaboration during the three basic stagesof the 15M.cc project: [1] publicising the project, [2] developing the outputs, and [3] disseminat-ing the outputs so they reach as many places and people as possible. [1] Initially, there will be two main tasks: the compiling of audiovisual material of all types (videos, photos, music, etc), and the drafting of the concepts surrounding the movement which will appear on the ideas tree. [2] Each output will need different types of collaborators which are detailed below. However, in all cases basic issues will need to be discussed such as: what concepts will appear on the ideas tree, what should be included or not in the storyboard, etc. To do this, we will create forums to channel community participation. [3] When the book, documentary and website are ready, it will be vital for us to get help in dis- seminating the project, both in Spain and abroad. It would be very useful if people with con- 10
    • tacts in organisations or bodies of any kind could help us to organise meetings to explain the underlying principles of the outputs and the 15M.cc project.1.4.1.- BOOKOnce the ideas tree, which will form the basis of the book, has been created, we will need peo-ple who would like to write about these concepts. Regarding technical matters, experts will besought who can help explain the more complex aspects (for example, lawyers specialised in intel-lectual property). A designer/layout person will be needed to create a suitable template for the book,together with the coordinator, both for the print and digital versions.1.4.2.- DOCuMENTARYThe video and photographic material we are gathering has not all been created by audiovisual pro-fessionals, but by citizens who have made recordings or photos of events relating to the 15Mmovement. In addition to the raw video footage, a 3D computer graphics specialist will be neededto illustrate certain aspects of the movement, as well as a film editor or assistant editor who canhelp the coordinator to manage and classify the audiovisual material. We will also need to subtitle thedocumentary in many languages which involves two tasks: technicians who can upload subtitlesand translators for each language.1.4.3.- WEBSITEIn order to develop a wiki-based website, although somewhat more complex and interactive, we willinitially need: HTML5/javascript animators, programmers and web developers. When the sitegoes live, it would be very useful to avail of documentalists who could help us to classify the materialaccording to coherent criteria so that it is correctly stored in the cloud. 11
    • 2. OUTPUTS2.1.- BOOK — 15M.cc Digital Revolution In spring 2011, a revolutionary process of democratisation, which be- came known as the Arab spring, swept through many Mediterranean countries. On May 15th, as regime change was progressing to varying degrees in these countries, an unprecedented citizens movement com- menced in Spain: the 15M movement. In this text, we aim to contextu- alise the 15M movement, to define and explain it – at times through personal observation, at others as a reflection or conversation. Although we feel part of the movement, we are not “official members”, because one of the movement’s greatest strengths is the absence of a convening association. This book presents our opinions as citizens, our experiencesand reflections on what we consider to be the greatest revolution that our generation will everwitness: the digital revolution.Coordinated by Patricia Horrillo, the book is conceived as an experimental collaborative proc-ess, which aims to be an analytical and contextualising reflection on the 15M movement. By main-taining the pro-commons spirit throughout the whole project, we will try to replicate techniques thathave been successfully used in other environments such as free software development. We will useCreative Commons tools; the creative process will not be limited to simply sequencing texts bydifferent authors. The core of the book is an ideas tree which will be worked on in a non-centralisedway. By maintaining a continuum throughout the book, ideas will be encapsulated to form the basisof the reflections, interviews, and references in a book which will be consistent from start to finish. 13
    • 2.2.- DOCUMENTARY — 15M.cc We were asleep, we woke up What is the 15M movement? What are its influences and ori- gins? How have the protests developed? Who is taking part? How has civil society reacted? And the media? Politicians? How have these protests changed the relation of citizens with the new information technologies? Although we cannot answer all these questions, we propose to create a documentary which will throw light on some of them. The documentary will take us through the before, during and after of the 15M move- ment; we will revisit #acampadasol and try to understand and transmit the importance of this movement which has filled the lives of hundreds of thousands of people, including ours,with hope – the emotion we seek to transmit in the film. And to do this, we will speak to the peoplewho have lived and are living the 15M experience. We will also interview experts who will sharetheir views on what is happening. To complete this patchwork a wide selection of videos andphotographs from many different sources will be used, as well as beautifully-produced graphics toguide the viewer and help explain certain concepts and statistics. The original music soundtrack willunify the emotional experience of the film. And lastly, we will try to imagine what will happen to the15M movement in the coming years.The documentary will be coordinated by Stéphane M. Grueso and will also involve a process ofreflection on collective or collaborative creation in an audiovisual project. Our research in thisarea has already led to the making of over 20 interviews. Ideally, we would prefer not to use footageshot by us (or at least keep it to a minimum) and we would rather use images provided by the com-munity (except the interviews we have made). We are sending out a call to the community to send intheir videos, photos and sound files and allow us to use them in the film. using the blog forum, we 14
    • will initiate debates on which situations, events and themes the community considers important andshould be included in the film, and to what degree they should appear. We will also discuss whichpeople should appear in the film and other issues. The documentary is a personal account of whathappened and we wish to make it personal for as many people as possible. 15
    • 2.3.- WEBSITE — 15M.cc Bank of ideas From the start of the project, we set up a website to describe the basic principles of 15M.cc, and have reported on the progress made in a blog. However, together with the book and the documentary, the third “leg” of the project is the development of an interactive website. The purpose of the website is twofold: on the one hand, it will be a tool for gathering materials (texts, videos, audio files, photographs), and on the other, it will enable the viewing of contents so that users can “experience their own 15M”. It is called the «bank of ideas» because it will host an ideas tree which can hold an unlimited number of ideas. We will suggest anumber of interrelated tags to facilitate multi-way navigation. All these concepts will be linked in someway to the 15M movement, either as historical background or terms linked in some way to 15M.The idea is that, from the outset, the programming of the website will be an open creation; the codewill not be initiated by an individual but by the working group which will establish the framework.Collaborative programming will take place through onsite meetings, mailing lists, etherpads, etc,and the website source code will be freely distributed under an Affero GPL licence. In order todevelop the code, we have set up a collaboration with free software experts from the cultural as-sociation aLabs, which will be coordinated by Pablo Soto.After launching the site on 15 May 2012, it will host the documentary and book in different formatsand thus keep the 15M experience alive. The idea is that this space will keep growing, even afterthe presentation of the book and the documentary. 16
    • We will work on a model of interconnected concepts which could be based on a graphic something like theconceptual map of Camp Sol, by Marga Padilla. 17
    • 3. WORKING METHOD3.1.- BOOKThe book, «15M.cc Digital revolution», will be the result of selecting and editing articles whichclearly explain the concepts in the bank of ideas, and which support the initial thesis: that the digitalrevolution has facilitated the 15M movement. Patricia Horrillo will be responsible for this process; theideas tree on the website, which the community is invited to fill with their ideas and reflections, willbe used to choose the concepts.For the final version, any text posted on the website may be fully reproduced in the book, althoughthere are other possibilities: parts of a text may be remixed with another text, or the main ideas maybe taken and used as the basis for a completely new text. Original texts will also be written specifi-cally for the book.3.2.- DOCUMENTARYFor the production of the documentary, «15M.cc We were asleep, we woke up», we would like to in-clude the opinions and use the collaboration of the community. We are not aware of other casesin which this type of process has been used to create an audiovisual production. The project itselfwill also involve an element of experimentation and trial and error. The budget and legal and logisticalinformation will be published at a later date, but in this document we will focus on the creative aspectof the production.We are going to use a variation of the “benevolent dictator” system, which has been widely used inthe development of free software. It enables the collaboration of all individuals in the community who 19
    • wish to be involved in the project, by seeking consensus or majority decisions, but the final decisionswill be made by one person or groups of people, usually the initiators of the project. A definition ofbenevolent dictator is: “The final decision-making authority lies with one person, who is expected,by the force of his personality or experience, to use it wisely”. In other words, someone will have thelast word.We must not lose sight of the fact that we are making a documentary. Apart from issues such as howinteresting a particular situation or person is, and whether they should appear briefly or extensively,etc, other considerations arise such as cinematographic language, narrative structure, rhythm, etc.After discussions with the community, the project initiators, Patricia, Pablo and Stéphane will discussthe options and decide. If there is any disagreement, Stéphane will have the last word, as he is themost experienced in audiovisual narration and is ultimately responsible for the documentary.Making a film is not the same as programming software, and we are not going to use the same pro-cedures. We intend to create different communication channels and decision-making processes withthe aim of involving the community. Among them are the following: [1] The first refers to the material needed for the film. We are going to collect all the audiovisual material possible relevant to the project. We will also request explicit authorisation for all the material and, once the project has finished, we will provide a copy for the 15M Audiovisual Archive. In this way, we will ensure that everyone who wishes to do so can tell “their story” of the 15M movement. In addition, we will undertake to record interviews with people related to the movement and experts sharing their opinions. [2] We will try to answer all queries and comments that we receive by email, depending on the number. We will later publish a summary of this correspondence in the blog. We will also take into account the comments on the blog, and will see about creating a mailing list if the number 20
    • of comments requires it. By doing this, we hope to ensure a fluid and constant exchange of ideas and opinions on the project. [3] The updated storyboard will be posted on Internet, so that everyone can see the current status of the work in progress, and make comments and contribute ideas. Communication channels include using online surveys and forms so that anyone who is interested can leave their opinion or even vote for different options of the narrative development of the film, or choose the people who should be interviewed. [4] Once a month, onsite meetings will be held in Madrid. Everyone is welcome to attend and present their opinions in person about any aspect of the development and production of the documentary. We will stream these meetings so that people who cannot be present can also take part. [5] Finally, as the project nears conclusion, we will hold a number of public previews of se- quences prior to the final editing, to identify problems and refine the final outcome.3.3.- WEBSITEIn the production of this transmedia project (website, book and documentary), we are going to ex-periment with new forms of collaborative creation and the direct involvement of the communityin the whole process. To achieve this we are developing collective forms of communication andcreation. We are going to work around a “bank of ideas” with concepts that are interconnected butindependent (independent conceptual units). These ideas will be structured in a complex conceptualmap which will seek to frame and contextualise the origin and emergence of the 15M movement.In order to create this ideas tree, we will develop a tool to visualise the cloud of concepts/ideas ina website interface. This site will also contain all the ideas, materials, videos and texts which people 21
    • contribute. Each concept can be linked to one or more articles, photos, videos, etc, created by thecommunity. We will also provide an accessible wiki-based (or similar) version, to which everyone caneasily contribute. These data and content will be transported to an animation model which will enableusers to navigate the 15M site and all the concepts. This could be something like a tag cloud, butinterrelated. This website will be one of the three outputs of the project, which are independent ofeach other but complementary. When the project concludes, users will be able to read the book,see the documentary and navigate the website.unlike the book or the documentary, the website experience will be “non-lineal”. The user will beable to navigate the concepts: when the cursor hovers over a concept, related content will appear –texts, photos, audio, video, links, and others, and also interrelated concepts. In this way, users will beable to navigate “their own” 15M experience, exploring whatever aspects they find most interesting. 22
    • 4. WHAT MAKES THIS PROJECT DIFFERENTIn the coming months, many different works about the 15M movement will appear, but a number ofaspects make our project different:4.1.- TRANSMEDIA PROJECT: WEBSITE + BOOK + DOCUMENTARYThis project will have multiple outputs: a book, a documentary film and an interactive websitefrom which all materials can be downloaded. The site will also host “extra” material such as the com-plete interviews we have made for the documentary, alternative texts, photographs and other content.4.2.- FUNDINGThe project came about thanks to funding provided by the three founders. For the second phase– distribution, translation, promotion, etc – we hope to get economic support through crowdfundingfrom the viewers of the documentary and community members. The second phase will roll out whenthe book and the documentary have been produced – provided that the style and content of theoutputs, and the project’s open licence, are not compromised in any way. Although the project isnon-profit, we do not rule out the possibility of recovering the investment we have made as theproject is also an attempt to make a living from free culture.4.3.- AUDIOVISUAL MATERIALFor the documentary, we prefer not to use our own material (except for the interviews we are record-ing): therefore we are calling on the community to supply their images of what happened. Lists 25
    • of places, dates, concepts and combinations of these will be published, and the community will beasked to provide material according to these criteria.4.4.- COMMUNITYOur aim is for the book, documentary and website to be collaborative and to achieve this we are ask-ing the community to participate in the creative process. In addition to onsite meetings, workinggroups will be set up so that anyone who so wishes can contribute ideas to the project.4.5.- LICENCE: CC BY/SA 3.0The documentary, book and website will all be published under a copyleft licence, specifically Crea-tive Commons BY/SA 3.0 ES (or BY/NC/SA if the first option is not possible). The intention is toachieve the broadest possible distribution through Internet. The book and the documentary will beinitially translated into English and French, although we will try to translate them into other languages.On the website, the documentary will be available for free download in HD format, and the book inpdf, epub and other formats. After receiving the explicit written authorisation of the authors, a copyof the audiovisual material collected for the documentary will be sent to the 15M Audiovisual Archiveso it can be accessed by the community according to the Archive’s licence. (CC) 2012 some rights reserved Creative Commons BY/SA 3.0 ES (Attribution-ShareAlike) 26
    • 5. BEHIND THE PROJECTThe founders of this venture are three entrepreneurs from different backgrounds. See below for abrief description of their careers.Pablo SotoEntrepreneur and developer, Madrid (Spain) 1979@pablomp2p | pablo@15M.cc | http://www.pablosoto.comConsidered one of the so-called “fathers of P2P”, to-gether with Justin Frankel (Gnutella) and Shawn Fan-ning (Napster), Pablo is one of the 25 most influentialSpaniards in the world of Internet, according to theSpanish newspaper El Mundo. He frequently takes partin national and international forums and has taught asa guest lecturer at several Spanish universities. He haswon prizes both in Spain and internationally, and in 2009he received the Pioneer Award of the Distributed Com-puting Industry Association (DCIA). Pablo has been ac-tive for many years in promoting free culture and isparticularly interested in the role new technologies haveplayed in the Arab spring. Since May 15th 2011, he hasfollowed the 15M movement closely, attending demon-strations and collaborating on social networks – his natu-ral medium. 29
    • Stéphane M. GruesoFilmmaker, Seville (Spain) 1973@fanetin | stephane@15M.cc | http://stephanegrueso.blogspot.comAs far back as he can remember, Stéphane has al-ways been interested in cinema and television. Hehas pursued his career in Spain and Germany where helived and worked for seven years. He had a wonderfultime travelling all over Europe filming news and reportsfor the Berlin office of TVE, the Spanish national tel-evision network. He has directed documentaries aboutlife in prison and the 11th March 2004 train bombingsin Madrid, among many others. His latest film, ¡Copi-ad, malditos! («Copyright, or the right to copy»), is aproject combining a documentary film, and a web-site, on intellectual property, copyleft, and free cul-ture. It was the first co-production in Spain with a majortelevision network (TVE) under a Creative Commons li-cence. On the 15th May 2011 he assumed the role of“narrator”, using Twitter and #acampadasol and #15M,acting as a “news link” between those in the camps, andin other protest actions, and those who could not bepresent. Stéphane and Pablo were two of the “top 100 twitterers to follow in Spanish in 2011”,according to the blog ALT1040. 30
    • Patricia HorrilloJournalist, Madrid (Spain) 1977@patrihorrillo | patricia@15M.cc | http://patrihorrillo.blogspot.comFascinated by communication and social networks,Patricia has a multi-disciplinary background. Holding adegree in international relations, she became proficientin graphic design and layout in order to set up her owndesign company in Barcelona. Some years later, shegained a degree in journalism and worked for severalnewspapers as a journalist. Currently she is an inde-pendent journalist and collaborates with digital me-dia. Since May 15th 2011, she has been in the frontlines of the 15M movement, reporting on many demon-strations and popular assemblies via Twitter and postson her blog and on ZonaRetiro.com.The three founders of the project combine the potential to reach a huge audience, both online and intraditional media. In addition to users who follow their writings and videos in the press and on televi-sion, Patricia, Stéphane and Pablo receive thousands of visits to their blogs and views of their videos,and millions of downloads of their contents. 31
    • www.15M.cc | contact@15M.cc Twitter @15M_cc Facebook http://cos.as/154 Office telephone (in Spain) [+34] 910 059 045 (CC) 2012 some rights reserved Creative Commons BY/SA 3.0 ESPHOTOS: Julio Albarrán @soulseekers | Creative Commons BY/NC/SA | http://cos.as/1wkNOTE: The 15M.cc project and its authors are not related in any way to Creative Commons or Creative Commons España, other than the use made of their licences.