Internet Branding 2009

Internet Branding, For The Layman. www.proxivision.net

It’s hard to write a brand story in six words, but Ernest Hemingway did. “ For Sale: Baby Shoes, Never Worn.” A powerful sentence isn’t it! We are certain that this statement created a myriad of emotions in your mind. www.proxivision.net

www.proxivision.net Can you write your brand story in six words?

Here’s some brand statements we dabbled with: “ Unlimited movies online, choose, click, rent.” “ One destination, any product, free delivery.” “ Change is thinking about tomorrow, today. ” www.proxivision.net

Put simply, a brand is your customers gut feeling. Remember: people are emotional, intuitive beings. www.proxivision.net

ergo; It’s not what YOU say it is….. … ..it’s what your CUSTOMER says it is! www.proxivision.net

What consumers expect;

Immediate Satisfaction

Something Different or Unique

Deals and Offers

Immediate Results

No Thinking Required

Interactive and Immersive

Simple Design, Visually Appealing

The Experience Factor: www.proxivision.net

The Experience Factor:

Notice the design & layout

Asks “What is here?”

Wonders “Why should I care?”

Wants to be persuaded to stay and explore

Needs proof of value to give you their time

Only give you one shot to win their business

What consumers do ; www.proxivision.net

#01. Clean Design, Simple Interfaces. 3 Simple Rules For Success : www.proxivision.net

#02. Simple, Functional Navigation & Design. 3 Simple Rules For Success : www.proxivision.net

3 Simple Rules For Success : #03. Relevant, Useful Content.

Consumers expect information

They want compelling content;

that is organized, logical, uncomplicated

Something that is deemed as having value

www.proxivision.net

When you communicate with your customers online, your website needs to follow a simple reading sequence, one that supplies users with the information they need - quickly, cleanly, effectively – rather than trying to communicate everything you do by squeezing it all on the front page LIKE WE ARE DOING HERE . You are making your users do too much work, and not stimulating them to participate. If it is your intention to drown out your message, and bore your user senseless then we suggest you try to satisfy every division, every vendor and every business partners desire to get their message on to your front page. YOU ONLY GET THE USERS ATTENTION ONCE , from then on they decide if, and how, they wish to participate in your value proposition. www.proxivision.net

01. Departmentalism Every department wants to be on the front page. 02. Information fatigue An inexperienced communicator always believes that more is better. 03. Technofobia Experience communicators generally go with what they know, they fear change, especially when its new media. Why Does This Happen Again and Again? www.proxivision.net

And wow, do some companies get it wrong! www.proxivision.net

Perhaps tomorrow this companies new front door might look something like this…. www.proxivision.net

We’re guessing that perhaps now you’re getting what Internet Branding actually means. If you would like to find out more on how proxivision might be able to help you, then shoot us an email. www.proxivision.net

www.proxivision.net [email_address] www.proxivision.net/blog (408 )421 9027 Maybe we can help you look like the ‘Rock-Star’ we know you TRULY are!