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090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
090618 Digital Advertising
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090618 Digital Advertising

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  • 1. DIGITAL ADVERTISINGd the Web and Beyon
  • 2. enda gital advertising st, Present and Future ordelen van digital? novaties
  • 3. ital Advertising Any brand engagement with consumer on any digital platform
  • 4. yond the Web
  • 5. t present & future of digital
  • 6. tory of digital 6: Internet formed 2: World Wide Web launched 4: First commercial banner placed, Netscape founde 6: Flash 1.0 9: Blogger launched
  • 7. tory of digital 01: Wikipedia 02: Friendster, Xbox Live 04: Flickr & Gmail 05: Flash 8 (video), YouTube, GoogleMaps 06: Wii, Twitter 07: iPhone, Facebook Platform, Amazon Kindle eader
  • 8. here are we?
  • 9. ordelen van digital • Interactive • Measure, learn & adjust • Consumer Dialogue
  • 10. Interactive annering ake-overs dvergames
  • 11. Interactive
  • 12. Measure, learn & adjust Plannen zijn er om gewijzigd te worden
  • 13. Measure, learn & adjust Mediaplannen zijn er om gewijzigd te worden
  • 14. Measure, learn, adjust
  • 15. Measure, learn, adjust
  • 16. Measure, learn, adjust oe wordt er gereageerd op calls-to-action? p welke calls-to-action word gereageerd? n vooral op welke niet) aar komen bezoekers vandaan? (zoekmachin mails, banners, geografische lokatie)
  • 17. Consumer Dialogue latie aangaan met de consument (B2C) edback ontvangen van de consument (C2B) n platform aanbieden om consumenten met aar in contact brengen (C2C)
  • 18. Nike+ ample?
  • 19. Nike+ elheid ometers rbrande calorieën
  • 20. Nike+
  • 21. Nike+ soonlijke resultaten worden online opgeslagen kunnen gedeeld worden enden kunnen online uitgenodigd/uitgedaagd wor
  • 22. Nike+ ugustus 2008 deden .000 renners mee aan 10 km-loop, simultaan 5 steden koop Nike schoenen in VS steeg met 13% aal al meer dan .000.000 kilometer
  • 23. Targeted advertising Targeted advertising is a type of dvertising whereby advertisements a laced so as to reach consumers bas n various traits such as demographi purchase history, or observed behavior. wikipedia.org
  • 24. textual advertising
  • 25. textual advertising
  • 26. Bijvoorbeeld
  • 27. Bijvoorbeeld
  • 28. Bijvoorbeeld
  • 29. Bijvoorbeeld
  • 30. Bijvoorbeeld
  • 31. Bijvoorbeeld
  • 32. Bijvoorbeeld
  • 33. CopyBox
  • 34. CopyBox What Copybox basically does is that it enables copywriters and creative directors, people tha re not very tech savvy in general, to squeeze o everything that the Internet offers in terms of
  • 35. Innovaties Technology does not drive change -- it enables change
  • 36. Waar moeten we rekening mee houden? he Horseless Carriage Syndrome
  • 37. gmented Reality Augmented Reality deals with the combination of real-world and computer-generated data, where omputer graphics objects are blended into real footage in real time.
  • 38. gmented Reality
  • 39. neral Electronics SmartGrid
  • 40. QuickTime™ en een -decompressor vereist om deze afbeelding weer te geven.
  • 41. yota iQ_REALITY
  • 42. gic Brochure
  • 43. y-Ban (Virtual Mirror) QuickTime™ en een -decompressor n vereist om deze afbeelding weer te geven.
  • 44. bile Augmented Reality
  • 45. bile advertising We’ve come a long w
  • 46. Mobile advertising at? obile advertising is a form of advertising via mobile wireless) phones or other mobile devices. It is a subs obile marketing. y? cation based / contextual alk + Text + Web + Media + Apps
  • 47. bile Natives Ze hebbe n Nederland is meer vrie 13-26 jaar online dan l Native) echte Ze gebr et & mob. telefoons, dagelijk normaalste zaak sociaal ne wereld Ze s gem den meer 50 SMS-beric
  • 48. d they don’t care about ‘ads’ They c about w their frie th
  • 49. one - de feiten • 25.000.000 iPhones verkocht were • 8.000.000 in Europa • 160.000 in Nederland • 50% is jonger dan 30 jaar (DN) • 30% mobiel Hyves.nl komt van iPh • 60.000.000 applicaties gedownload iTunes store • 73% heeft +5 apps
  • 50. Obama ’08 Campaign kes Everyone A Campaign Worker ll Friends et Involved ws cal edia
  • 51. QR-codes • URL’s • Emailadressen • sms berichten • Contact cards • Telefoonnummers
  • 52. QR-codes
  • 53. QR toepassingen
  • 54. Big in Japan
  • 55. RFID (Radio Frequency Identification) ID-tags kunnen draadloos ntificaties zenden, vangen en opslaan en fysiek contact nodig en zichtlijn nodig mmunicatie over grote
  • 56. Winkelen in de toekomst QuickTime™ en een -decompressor zijn vereist om deze afbeelding weer te geven.
  • 57. Mini - RFID QuickTime™ en een -decompressor zijn vereist om deze afbeelding weer te geven.
  • 58. Links talnativesbbdo.wordpress.com - Inspiratie en achtergron w.bannerblog.com.au - Banner showcases w.thefwa.com - The Favorite Website Award w.copyboxapp.com - The copywriters PhotoShop w.qrcode.nu - Maak zelf QR-codes

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