Enterprise Link Building
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Enterprise Link Building

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My enterprise link building deck from SES San Francisco - 15 August 2012

My enterprise link building deck from SES San Francisco - 15 August 2012

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Enterprise Link Building Presentation Transcript

  • 1. Enterprise Link BuildingBuilding Links at Scale ~ Risks and OpportunitiesCharles PriceMeasurable SEOCEOSan Francisco| August 13–17
  • 2. San Francisco | August 13–17, 2012 | #sessfEnterprise Link Building @ChuckPrice518
  • 3. San Francisco | August 13–17, 2012 | #sessf Enterprise Link Building Starts at Home• Panda was a game changer. For the first time, a minimum level of content quality was necessary to achieve top rankings.• From a UX perspective, this was always important, but now its mandatory in order to rank well.• Leveraging your existing juice and trust is logical place to begin and is a low risk and highly rewarding task. @ChuckPrice518
  • 4. San Francisco | August 13–17, 2012 | #sessfWhat Makes for Good Architecture? Most Start by asking – WWGD?WGD? @ChuckPrice518
  • 5. San Francisco | August 13–17, 2012 | #sessfHow does one goabout finding a largestatistical sample ofwebsites that rankwell in the GoogleSERPs and conformto Google’swebmasterguidelines? @ChuckPrice518
  • 6. San Francisco | August 13–17, 2012 | #sessf Google Are you Familiar with with a will gladly provide you list ofGoogleVentures.com? and website that they own actively consult on. http://www.googleventures.com/companies Seems like every VC has a mentor network these days. We provide unparalleled (and real) access toGoogle’s massive network of employees and alumni. Source: http://www.googleventures.com/hands-on @ChuckPrice518
  • 7. San Francisco | August 13–17, 2012 | #sessfOver 75 Websites listed here @ChuckPrice518
  • 8. San Francisco | August 13–17, 2012 | #sessfA great source forcompetitive orcomparative analysisLets say you have an enterprise levelclient similar to a company that specializesin:Custom Made Furniture - HomeDecor - Custom Jewelry-Custom HomeRenovations- Made in the USAThen you have something in common withGoogle: www.custommade.com> 1.4 Million pages indexed @ChuckPrice518
  • 9. San Francisco | August 13–17, 2012 | #sessfWhy Enterprise Link Building starts at the Home Page @ChuckPrice518
  • 10. San Francisco | August 13–17, 2012 | #sessfHow Enterprise link building starts at the Home page @ChuckPrice518
  • 11. San Francisco | August 13–17, 2012 | #sessfDetailed Footer Links areNOT necessarily SPAM @ChuckPrice518
  • 12. San Francisco | August 13–17, 2012 | #sessf Internal Linking StructureCustomMade.com @ChuckPrice518
  • 13. San Francisco | August 13–17, 2012 | #sessfI know what you’re thinking: “Wait a Minute – that looks like SPAM to me :(“ Thats the problem with intuitive SEO and ambiguous webmaster guidelines. According to Boston.com: “Google Ventures sent in one of its research partners, Michael Margolis, a developer … after the makeover, Custom Made saw a 200 percent jump in the number of people logging in to start projects Source: http://www.boston.com/business/technology/articles/2012/02/06/google_ventures_gives_start_ups_cash_and_hands_on_help/ @ChuckPrice518
  • 14. San Francisco | August 13–17, 2012 | #sessf100% increase in SE traffic @ChuckPrice518
  • 15. San Francisco | August 13–17, 2012 | #sessf That means 1 of 2 thingsEither Google is an evil corporation flaunting their ownguidelines and white-listing their investments to protectthem against Panda, Penguin and any other Zoo animalsOr... more likely: Spam is like Porn – you know it whenyou see it, but not everyone agrees on what “it” is.The GV examples should help you calibrate your Spam-o-meter. @ChuckPrice518
  • 16. San Francisco | August 13–17, 2012 | #sessf Free Links from Google ~ sort of:)• Reclaim Links that you already “own”• Use GWT to discover broken links• Go to GWT, click on your website, then "Site health" then "Crawl Errors" in the left Nav. A list of urls and response codes will appear at the bottom of the page• "Repair" the broken links by using a 301 redirect @ChuckPrice518
  • 17. San Francisco | August 13–17, 2012 | #sessf Inbound Link Building Step One: Assess the current situation: @ChuckPrice518
  • 18. San Francisco | August 13–17, 2012 | #sessf Optimize Existing LinksExport Your LinksSeparate the <a>noText<a> backlinksSort by RankReach out to Webmasters wherelinks appear on high value pagesand ask for A/T if appropriate @ChuckPrice518
  • 19. San Francisco | August 13–17, 2012 | #sessf Turning Citations into LinksLook for urls that mention your brand & brand variations but arenot linking to you. @ChuckPrice518
  • 20. San Francisco | August 13–17, 2012 | #sessf Make Social Sharing Easy• Add social sharing tools to your blog posts• Its easy with plugins like Digg Digg• As social signals continue to gain influence in the ranking algo, you NEED to be doing this @ChuckPrice518
  • 21. San Francisco | August 13–17, 2012 | #sessf Remember your ABCs• In Sales, ABC = Always be closing ~ in other words you have to ask for the sale• The equivalent in Social Media is asking for the share. Adding this call to action at the end of a blog post will boost your social sharing• Make it easy to share – social sharing plugins are a beautiful thing. @ChuckPrice518
  • 22. San Francisco | August 13–17, 2012 | #sessf Automatic Attribution• Use a copy detection and attribution service like www.tynt.com or a script such as the ones created by Adam Dimech: http://bit.ly/KcPsT0• According to Tynt, this automatic attribution link can drive up to 40% more visits to a page.• Plus you get a relevant, non-anchor link. @ChuckPrice518
  • 23. San Francisco | August 13–17, 2012 | #sessfContactchuck@measurableseo.comTwitter: @chuckprice518www.measurableseo.comSee this deck at:www.measurableseo.com/enterprise-link-building @ChuckPrice518