IT for Non-IT Consultants

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This presentation was originally held in front of the Association for Consulting Expertise – The panel of specialists were Barry Tarr at SeaChange IT and Richard Miller at Technology Partner Consulting both specialists respectively in IT Development and Technology Support. We where very excited to be asked to join this panel and cover the basics of how the web is used to access information and also define (and clear up) a couple terms related to the web.

and we are jumping right into some code here. These tags are lower case, probably XHTML, we’d confirm that with the doctype we could replace these tags with something like XML to support a semantic web.If you understood everything just said – you know too much already.

We have a limited amount of time today but I hope to get you up to speed on a lot of terms IT professionals are using regarding the web and terms business owners and your clients maybe using (correctly or incorrectly)

Universe of information

Now is a great time to update your browser to make sure you have the very latest versions. It’s more secure and allows you to access technology and interact with the web more effectively.

Standard Generalized Markup Language SGML which really birthed a lot of these other scripts here like HTML and XML in particular. And was the originator of what we call a semantic web where information is understood not only by humans but computers as well.CSS Version 3Blind, people with disabilities --- people with mobile ‘smart-phones’.XFN – HTML micro format relationship linkA web application framework is as a loose definitiona library of terms put together based on a collection of other technologies.All these scripts work with databases of information but they also work on there own.It is important that we as web developers are constantly learning and updating our knowledge of emerging developments and new languages so that when we are developing projects for clients we can be sure it is not only handled correctly by past and future browsers, search engines, web applications that the project is being developed to meet the needs of our clients both now and in the future.

Locating the website filesUniform Resource LocatorHyper Transfer ProtocolSOAP is a protocol for exchanging XML-based messages using HTTP. SOAP forms foundation layer of the web services protocol stack providing a basic messaging framework upon which abstract layers can be built.

Web Standards refers to our responsibility as developers to maintain coding that past and future browsers can handle as well as making sure we adapt to a set of ever changing technical specifications, some of which govern the internet, outlining best practices so that we also can collaborate with other development team members.

#2 we submit to speed up the crawling process

As a demonstration we Googled: Pottery Bat. Turning up over 1 million results. Down here is the start of organic/unpaid listings – oh and there is our client Miracle Bat at both the number 1 and number 2 spots, the absolute ideal area to be in if you want customers. In contrast Miracle Bat’s closest competition doesn’t even show up in the natural search area – even if you dig 10 pages deep.A common misconception is that SEO is something you do after your website is up. But that’s like.. Like..

SEM is a much broader term which includes SEO and also the practice of paying for search listings. Prices change depending on the popularity of the keyword or words.

Buzzwords like Web 1 - 2.0 - 3.0 etc. try define everything you see on the internet. That’s a lot of work for one term so everyone tends to define it a bit differently.The General idea is: 1.0 – Data being digitalized (books, music and news) 2.0 – Sharing Data, collaborating, more then retrieving information 3.0 – is the future --- possibly the integration of data on the internet

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IT for Non-IT Consultants - Presentation Transcript

Originally:
IT for Non-IT Consultants
Presented to:
Presented By:
Multi-Dimensional Communications
?
Some of it looks like…
www.ProvadoMarketing.com
<h1> IT Online </h1>
<p> Stacie Andrews </p>
Crash Course
What is the Web?
The web is a collection of interlinked resources and information
Source: Courtesy of Young Hyun, CAIDA
What is the Web?
The web is a collection of interlinked resources and information
accessed over the Internet through Web Browsers such as these:
- Jpg/Jpeg
- Gif
- Png
- Flash
- Silverlight
- Quicktime/Real
Web Browsers interpret and then display web pages created with:
- SGML
- HTML
- VBScript
- JavaScript
- CGI
- CSS
- DHTML
- XHTML
- XML– RSS
- FOAF
- XFN
New Way is Mostly:
- ASP
- PHP
& Frameworks you may have heard:
- AJAX
- Ruby on Rails
- Flex
“Old Way”
- C Programs
- Perl
- Shell Scripts
Web Browsers interpret websites by:
And each web browser interprets & renders websites a bit differently.
You might catch a developer muttering…
Once a website is created and tested it’s time to turn the site loose on the web.
Search Engine Optimization SEO
Search Engine Marketing SEM
And when we say Web X.x… we’re speaking of web movements.
Wikis
Aggregators
Folksonomy
Joy of Use
User Centered
Blogs
Participation
Six Degrees
Usability
Pagerank
XFN
Widgets
Social Software
Recommendation
FOAF
Simplicity
Browser
Sharing
Perpetual Beta
Collaboration
AJAX
Podcasting
Videocasting
Design
Audio
Video
IM
QUESTIONS?
Convergence
CSS
Pay Per Click
Mobility
Affiliation
UMTS
Trust
Atom
SEO
Ruby on Rails
VC
XHTML
RSS
Economy
Open APIs
Web Standards
SEM
Semantic
Remixability
Standardization
The Long Tail
OpenID
PHP
DataDriven
XML
Accessibility
Microformats
Syndication
SOAP
Modularity
Wikis
Aggregators
Folksonomy
Joy of Use
User Centered
Blogs
Participation
Six Degrees
Usability
Pagerank
XFN
Widgets
Social Software
Recommendation
FOAF
Simplicity
Browser
Sharing
Perpetual Beta
Collaboration
AJAX
Podcasting
Videocasting
Design
Audio
Video
IM
801-938-4226
Convergence
CSS
Pay Per Click
Mobility
Affiliation
UMTS
Trust
Atom
SEO
Ruby on Rails
VC
XHTML
RSS
Economy
Open APIs
Web Standards
SEM
Semantic
Remixability
Standardization
The Long Tail
OpenID
PHP
DataDriven
XML
Accessibility
Microformats
Syndication
SOAP
Modularity