Usm25 Brand Manual

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Usm25 Brand Manual

  1. 1. Transforming Higher Education for a Sustainable Tomorrow. Brand Identity Guidelines USM Brand Manual ©2009 01
  2. 2. Contents Introduction 4.0 Typography 7.0 Ceremonial 1.0 The Identity 4.1 Typeface Overview 7.1 Degree Certifications - Option 1 7.2 Degree Certifications - Option 2 1.1 The Crest 5.0 Stationery 7.3 Gonfalons 1.2 The Logotype 1.3 The Brand Signature 5.1 Namecard - University 8.0 Merchandise 1.4 Ceremonial Seal 5.2 Namecard - Schools 1.5 Construction Grid 5.3 Letterhead - University 8.1 Caps The Brand Signature - Horizontal 5.4 Letterhead - Schools 8.2 Polo Shirts 1.6 Construction Grid 5.5 Letterhead (Canselori) - University 8.3 Namecard Holder The Brand Signature - Vertical 5.6 Memorandum - University 8.4 Pens - Option 1 1.7 Clear Space 5.7 Facsimile - University 8.5 Pens - Option 2 The Brand Signature - Horizontal 5.8 Compliments Slip - University 8.6 Lanyard 1.8 Clear Space 5.9 DL Envelopes - University 8.7 Mousepad The Brand Signature - Vertical 5.10 A4 Envelopes - University 8.8 Decals 1.9 Unacceptable Usage 5.11 Staff & Student Passes 5.12 Folder 9.0 Glossary 2.0 Colour 6.0 Applications 9.1 Glossary of Terms 2.1 Colour Reproduction of USM Crest 2.2 Brand Signature in Full Colour 6.1 Brochure Covers (‘DL’ Series) - University 4 Colour Reproduction 6.2 Brochure Covers (‘DL’ Series) - Schools 2.3 Brand Signature in Monochrome 6.3 Brochure Covers (‘A’ Series) - University Single Colour Reproduction 6.4 Brochure Covers (‘A’ Series) - Schools 2.4 Brand Signature in Single Colour 6.5 Advertising Grid - Portrait Solid Single Colour Reproduction 6.6 Advertising Grid - Landscape 2.5 Brand Signature in Special Finishes 6.7 Banners (Portrait) - University 2.6 Brand Signature on Tinted or 6.8 Banners (Portrait) - Schools Coloured Backgrounds 6.9 Banners (Landscape) - University 2.7 The USM Colours 6.10 Banners (Landscape) - Schools 2.8 Colours Rationale 6.11 Webpage Template - University 2.9 Schools 6.12 Webpage Template - Schools 6.13 Powerpoint Template - University 3.0 Secondary Graphics 6.14 Powerpoint Template - Schools 3.1 Rationale 3.2 Creation 3.3 Colours USM Brand Manual ©2009 02
  3. 3. Introduction The Universiti Sains Malaysia’s (USM) brand manual is designed as an easy-to-follow guide that communicates our brand identity and helps you use critical components of this manual effectively and correctly. The various elements of the identity system are illustrated, and their specific usage is described to be relevant to a wide range of communication applications. The effectiveness or success of the brand identity, however, depends entirely on its consistent implementation. It is critical for us at USM to adhere to these guidelines to ensure that the brand continues to convey its message of being a world class university, to all its audiences. At the same time, there is a scope for flexibility in certain cases. When there is need for deviation, we strongly recommend that the variation is cleared in advance with the Vice Chancellor’s office, or the designated brand representative. USM Brand Manual ©2009 03
  4. 4. The Identity In this section we are going to introduce you to the various components of the USM identity. This is what we call Primary Identity Elements - the basic ingredients that you will use whenever you need to visually communicate USM to your audience. 1.0 USM Brand Manual ©2009 04
  5. 5. 1.1 The Identity The Crest The crest of USM, featuring the crescent and the moon, the two tigers, the shield and the motto, reflects the Malaysian identity from which the University draws its inspiration and support. The role of the University as a national institution is reflected in the other symbols in the crest. The crescent symbolises the authority of Islam, the official religion. The fourteen pointed star signifies the unity of the thirteen states and the Malaysian government. The two tigers, the national symbols of Malaysia, embody the qualities of strength. The two golden palm fronds signify economic prosperity. The shield, a universal reflection of protection , held by the tigers, is a traditional instrument of the indigenous people of Malaysia. Purple, signifying high rank, is the official colour of the University. The open book in the shield represents knowledge associated with the University. The two keris, signifying the authority and power of royalty, are the traditional arms of the Malays. The hibiscus on the shield is the national flower. Overall, the crest is underpinned by the motto ‘KAMI MEMIMPIN’ (WE LEAD) that reflects the role of the university in the fields of knowledge, teaching, research and community service. USM Brand Manual ©2009 05
  6. 6. 1.2 The Identity The Logotype The letter S in white is placed between the letters U and M in purple The official USM logotype is designed in the form of a string of three letters signifying the cohesiveness of USM as an organisation. The letter S is in white and is flanked by the letters U and M on either side in purple, the official colour of the University. The use of the letter S in white symbolises the state of well- being (Sejahtera) prevailing within the campus as well as soundness of thought and the keenness of its citizenry. The letter S, also signifies the Sciences (Sains) and Arts (Sastera), in the form of a symmetrical S, symbolising a sense of balance and harmony in the quest for knowledge. The letter S with an opening at the top and the bottom represents our “out-of-the-box” trait, in line with the innovative aspirations of USM as stated in our mission statement. The letter S, which is connected to the letters U and M, signifies the close ties between the University and the masses, unified by knowledge and widely disseminated. The Colour Orange The colour orange is taken from the colour of the tiger in the official USM crest to signify the dynamic and active nature of USM as a knowledge enterprise at both national and international levels. The Triangle in Orange The triangle in orange symbolises the stability of USM, which has its basis in three core values - excellence, well-being and cordiality (Unggul, Sejahtera, Mesra). The placing of the triangle on the base of the letter S signifies the importance of these three core values in support of the USM motto ‘We Lead’. The Four Vertical Bars in Orange The four vertical bars in orange signify the four guiding principles of USM which function as the main pillars in the overall development of the University. USM Brand Manual ©2009 06
  7. 7. 1.3 The Identity Horizontal Version The Brand Signature The USM Brand Signature is the very heart of the USM brand identity and as such must always appear in exactly the same manner wherever it is seen. The Brand Signature is a combination of the Crest, the Logotype and the Descriptor. These are locked together as a single entity. The Brand Signature can appear in two formats - horizontal and vertical - to maximise its visual impact dependent on the space available. The Crest The Logotype The Descriptor Vertical Version The Crest The Logotype The Descriptor USM Brand Manual ©2009 07
  8. 8. 1.4 The Identity 40mm Ceremonial Seal As the name suggests, the Ceremonial Seal is reserved to mark our special ceremonial occasions such as awarding certificates and honourable recognition and acknowledgement to specialists in various fields. We recommend its usage is limited to restricted range of official insignia, documents, papers and medallions. The Seal comprises a special version of the USM crest within a circle with the words ‘Universiti Sains Malaysia’ written around it in a circular form - the only occasion on which this format is to be used. Ceremonial Seal Shown Actual Size Please contact the Vice Chancellor’s office for acceptable usage of the Ceremonial Seal. Ceremonial Seal Shown Actual Size USM Brand Manual ©2009 08
  9. 9. 1.5 The Identity Construction Grid The Brand Signature - Horizontal This grid is provided as a measurement and proportional X X relationship reference for manual reproduction purposes where photo-reproduction is not possible. It helps describe and maintain the proportion of the elements in situations such as painted applications and signage. The USM Signature is designed with precision and sensitive proportions. It is essential that the proportions shown are exactly adhered to so that the X Brand Signature does not become visually distorted. 0.25X X 0.25X X USM Brand Manual ©2009 09
  10. 10. 1.6 The Identity Construction Grid The Brand Signature - Vertical This grid is provided as a measurement and proportional X relationship reference for manual reproduction purposes where photo-reproduction is not possible. It helps describe and maintain the proportion of the elements in situations such as painted applications and signage. The USM Signature is designed with precision and sensitive proportions. It is essential that the proportions shown are exactly adhered to so that the X Brand Signature does not become visually distorted. 3.5X 0.5X 0.5X 0.9X USM Brand Manual ©2009 10
  11. 11. 1.7 The Identity Clear Space The Brand Signature - Horizontal To ensure that the Brand Signature is clearly visible and easily distinguishable, an area of clear space is required all around the Signature to keep it free from any other visual distraction or interference, i.e. other graphic elements. X In the Horizontal Signature, the clear space would be equal to the cap height of the word ‘Universiti’ (one unit ‘x’). NB This clear space is specific to the X Horizontal Signature. An equal distance of unit ‘x’ is maintained all around the Signature. X X USM Brand Manual ©2009 11
  12. 12. 1.8 The Identity Clear Space The Brand Signature - Vertical To ensure that the Brand Signature is clearly visible and easily distinguishable, an area of clear space is required all around the Signature to keep it free from any other visual distraction or interference, i.e. other graphic elements. X In the Vertical Signature, the clear space would be equal to the cap height of the word ‘Universiti’ (one unit ‘x’). NB This clear space is specific to the Vertical Signature. An equal distance of unit ‘x’ is maintained all around the Signature. X X X USM Brand Manual ©2009 12
  13. 13. 1.9 The Identity Unacceptable Usage The elements that make up the Brand Signature should always be presented in the right positioning and proportions. It is strongly recommended that digital reproduction be used so as not to distort the propositions and positioning of the Crest, the Logotype and the Descriptor. No additional divisions, borders, unofficial type or graphic elements should be added to the Brand Signature. DO NOT distort the signature DO NOT rotate or tilt the signature at an angle DO NOT interchange the colours of the signature The examples on the left illustrate unacceptable usage of the Brand Signature. University Sains Malaysia DO NOT create outlines for the signature DO NOT regenerate a new logotype for the identity DO NOT rearrange the elements of the signature Lorem ipsum dolor sit amet, consectetuer Ssed diam nonummy nibh euismod adipiscing elit, sed diam nonummy nibh tincidunt ut laoreet dolore magna aliquam euismod tincidunt ut laoreet dolore magna erat volutpat. Ut wisi enim ad minim aliquam erat volutpat. Ut wisi enim ad veniam, quis nostrud exerci tation minim veniam. ullamcorper suscipit lobortis nisl . m iriure dolor in. Duis autem vel eum iriure dolor in hendrerit Typi non habent claritatem insitam; in vulputate velit esse molestie consequat, est usus legentis in iis qui facit eorum vel illum dolore eu feugiat nulla facilisis at claritatem. Investigationes dolore eu vero eros et accumsan et iusto odio feugiat nulla facilisis at vero eros et dignissim qui blandit praesent luptatum accumsan et iusto odio dignissim qui DO NOT crop the logo DO NOT use the crest as a single application DO NOT place the signature into busy background USM Brand Manual ©2009 13
  14. 14. Colour Colours form a significant and important part of USM’s brand identity. Correct usage, apart from helping maintain the brand’s image from a colour perspective, allows us to clearly distinguish the University from others, both in Malaysia and internationally. 2.0 USM Brand Manual ©2009 14
  15. 15. 2.1 Colour Colour Reproduction of USM Crest The USM Crest is reproduced using the colour 1 breakdown as specified below. It is essential that reproducing the Crest follows 6 these specifications in order to maintain consistency in its appearance across all the various media. 3 1 4 1 2 4 2 1 2 3 Pantone 7404C Pantone 143C Pantone 144C 5 CMYK Values CMYK Values CMYK Values 3 2% Cyan 0% Cyan 0% Cyan 9% Magenta 41% Magenta 58% Magenta 2 80% Yellow 100% Yellow 100% Yellow 1% Black 0% Black 0% Black 8 1 4 4 5 6 1 Pantone 485C Pantone 7516C Pantone 362C CMYK Values CMYK Values CMYK Values 0% Cyan 24% Cyan 79% Cyan 100% Magenta 76% Magenta 0% Magenta 97% Yellow 100% Yellow 100% Yellow 2 0% Black 15% Black 0% Black 8 7 8 Pantone 2617C Black CMYK Values CMYK Values 87% Cyan 50% Cyan 100% Magenta 50% Magenta 24% Yellow 0% Yellow 12% Black 100% Black USM Brand Manual ©2009 15
  16. 16. 2.2 Colour Horizontal Version Brand Signature in Full Colour - 4 Colour Reproduction The Brand Signature should ideally be reproduced in a 4 colour version. It is preferable that the Brand Signature should appear in colour on a white background wherever possible but, in some instances, it may be necessary for other versions to be used. 4C USM Orange USM Purple (Please refer 2.1) Vertical Version USM PURPLE USM ORANGE Pantone DS 175-1C Pantone DS 36-1C CMYK Values CMYK Values 80% Cyan 0% Cyan 4C Black USM Orange USM Purple 100% Magenta 65% Magenta (Please refer 2.1) 0% Yellow 100% Yellow 30% Black 0% Black USM Brand Manual ©2009 16
  17. 17. 2.3 Colour Horizontal Version Brand Signature in Monochrome - Single Colour Reproduction There will be circumstances, in particular when printing in newspapers and other publications, where the Brand Signature needs to be presented in either Monochrome (shades of grey) or in a single solid colour. In these circumstances it would be possible to use either black or USM purple as the single colour (not orange). The printing system used, and the final printed size Brand Signature in USM Purple Brand Signature in Black of the Brand Signature, will determine which is the most appropriate. Vertical Version Brand Signature in USM Purple Brand Signature in Black USM Brand Manual ©2009 17
  18. 18. 2.4 Colour Horizontal Version Brand Signature in Single Colour - Solid Single Colour Reproduction Where printing cannot accept Monochrome colouring it is necessary to use a solid single colour. Here again the options are either black and white or purple and white. This ensures a consistent and accurate reproduction of the Brand Signature and highlights the design elements involved. Brand Signature in USM Purple Brand Signature in Black Vertical Version Brand Signature in USM Purple Brand Signature in Black USM Brand Manual ©2009 18
  19. 19. 2.5 Colour Horizontal Version Brand Signature in Special Finishes In some specific cases the Brand Signature may require a special finish. The Brand Signature can in these circumstances, to preserve the majestic look of USM, be printed in Gold or Hot-Stamped Gold. When the USM Brand Signature needs to be discreet and subtle, it can appear as an embossed or debossed graphic. Brand Signature in Gold Brand Signature Embossed No other metallic colours or finishes should be used at any time unless approval is given by the Vice Chancellor’s office, or the designated brand representative. Vertical Version Brand Signature in Gold Brand Signature Embossed USM Brand Manual ©2009 19
  20. 20. 2.6 Colour On Gradated Backgrounds Brand Signature on Tinted or Coloured Backgrounds Ideally, the Brand Signature should be presented on a white background to ensure the Signature is visible with maximum clarity. However, where it is not possible for the Signature to appear on white background, the Single Colour version should be used. Depending upon the tone 100% - 70% Tint 60% - 50% Tint 40% - 0% Tint of the background, the Signature has to be varied in relation to it. Against darker colours, the Signature will be in reverse white. Against lighter coloured On Coloured Backgrounds backgrounds, it will print positive. Please ensure that the background is of similar tonal value, i.e. all tones are either light, where the single coloured version of the Signature is used, or dark, where the Signature is reversed out. Avoid busy / high contrast backgrounds, i.e. light areas and dark areas (see Unacceptable Usage 1.9). On Dark Coloured Backgrounds On Medium Coloured Backgrounds On Light Coloured Backgrounds The Signature is reversed out The Signature is reversed out The Single Colour version is used USM Brand Manual ©2009 20
  21. 21. 2.7 Colour The USM Colours The new USM Brand Identity has been designed to capitalise on the strong colours in our Brand Signature. We have devised a clear visual grouping by Schools that will both give them their individual identities and relate them to USM. This new colour scheme also supports a more effective differentiation in all our communications materials, adding vibrancy, dynamism, synergy and depth to the USM brand. USM PURPLE USM ORANGE RED GREEN MAGENTA CYAN YELLOW USM Brand Manual ©2009 21
  22. 22. 2.8 Colour Colours Rationale UNIVERSITY The USM University Colours USM Purple Signfying high rank, this is the official colour of USM. USM Orange The colour orange is taken from the colour of the tiger in the official USM crest to signify the dynamic and active nature of USM as a knowledge enterprise at both USM USM PURPLE ORANGE national and international levels. 80% Cyan 0% Cyan 100% Magenta 65% Magenta 0% Yellow 100% Yellow The USM School Colours 30% Black 0% Black Red - HEALTH Red symbolizes the innovative and exploratory horizons we continue to chase in our efforts to deliver valued scientific research and applications. HEALTH SCIENCES ARTS ENGINEERING HYBRID Green - SCIENCES Green symbolizes the sustainability of the environment and the promise of youth. It is the balancing of the demands of humanity with the sensitivities of the planet. Magenta - ARTS Magenta represents the passion, strength and energy of the creative individuals at USM. They are the heartbeat of society with a strong desire and determination to succeed. RED GREEN MAGENTA CYAN YELLOW 15% Cyan 50% Cyan 0% Cyan 100% Cyan 0% Cyan Cyan - ENGINEERING 100% Magenta 0% Magenta 100% Magenta 0% Magenta 35% Magenta 90% Yellow 100% Yellow 0% Yellow 0% Yellow 100% Yellow Cyan stands for the precision of the experts at USM 10% Black 0% Black 0% Black 0 % Black 0% Black Engineering. It is most often associated with the highest level of professionalism, intelligence and confidence. Yellow - HYBRID Yellow reflects the melding of Schools, the expanding, innovative approach to holistic education that will become an ever more important part of USM. USM Brand Manual ©2009 22
  23. 23. 2.9 Colour HEALTH Pusat Pengajian Sains Kesihatan Pusat Pengajian Sains Pergigian Pusat Pengajian Sains Perubatan Schools School of School of School of Health Sciences Dentistry Medical Sciences We have placed our Schools into five over-riding Groups: Health / Sciences / Arts / Engineering and Hybrid. SCIENCES Applied Science Pusat Pengajian Pusat Pengajian Sains Farmasi Sains Komputer Each of the individual Schools within these Groups School of Pharmaceutical Science School of Computer Science will be represented in the colour of the Group to which they belong. Pure Science Pusat Pengajian Pusat Pengajian Pusat Pengajian Pusat Pengajian Sains Matematik Sains Fizik Sains Kimia Sains Kajihayat School of School of School of School of Mathematics Physics Chemical Science Biological Science ARTS Applied Arts Pusat Pengajian Pusat Pengajian Kesenian Communications School of School of Arts Communications Pure Arts Pusat Pengajian Pusat Pengajian Sains Kemasyarakatan Ilmu Kemanusiaan School of School of Social Science Humanities ENGINEERING Pusat Pengajian Kejuruteraan Pusat Pengajian Pusat Pengajian Pusat Pengajian Kejuruteraan Elektrik & Elektronik Kejuruteraan Awam Kejuruteraan Aeroangkasa Bahan & Sumber Manusia School of Electrical School of School of School of Material & Mineral & Electronic Engineering Civil Engineering Aerospace Engineering Resources Engineering Pusat Pengajian Pusat Pendidikan Kejuruteraan Mekanikal Kejuruteraan Kimia School of School of Mechanical Engineering Chemical Engineering HYBRID Pusat Pengajian Pendidkan Jarak Jauh Pusat Pengajian Perumahan, Bangunan & Perancangan Pusat Pengajian Teknologi Industri Pusat Pengajian Ilmu Pendidikan School of School of Housing, School of School of Distance Learning Building & Planning Industrial Technology Educational Studies Pusat Pengajian Pusat Pengajian Bahasa, Pengurusan Literasi & Terjemahan School of School of Languages, Literacies Management & Translations USM Brand Manual ©2009 23
  24. 24. Secondary Graphics Secondary graphics, as the name implies, are supporting elements that form a part of the visual language to enhance, and further reinforce,the overall USM brand identity. Secondary graphics can appear with the Brand Signature or on their own, where they offer further unifying visual reference for the USM brand. 3.0 USM Brand Manual ©2009 24
  25. 25. 3.1 Secondary Graphics Rationale The award, in 2008, of APEX status to USM marked a significant moment in our history, and permanently changed the face of further education in Malaysia. Reflection of the USM triangle We have taken a bamboo shoot as our APEX symbol, perfectly reflecting USM with its implications of dynamic growth, strength and flexibility, all held together through the sustainable, intricate, inter-woven magic of nature. Our USM triangle then lends itself perfectly to both a simplified symbol and a stylized “A” for APEX - the basis of our secondary graphic elements. The APEX Symbol 2003 2008 - Apex Status The triangle in orange symbolises The USM triangle is reflected to create the stability of USM, which has its basis a stylised alphabet ‘A’, signifying the in three core values - excellence, well-being APEX status of Universiti Sains Malaysia. and cordiality (Unggul, Sejahtera, Mesra). The placing of the triangle on the base of the letter S signifies the importance of these three core values in support of the USM motto ‘We Lead’. USM Brand Manual ©2009 25
  26. 26. 3.2 Secondary Graphics Construction of Apex Triangles Creation A unique grid system has been created through the mathematical application of the Isosceles triangles to build the USM secondary graphics. This allows the triangles to appear in different formations and sizes to suit the space available. Please ensure that you follow these guidelines at all times when constructing the secondary graphics, particularly the variable opacity specified for the different faces of the triangles. Formation of 2 USM triangles in creating the Apex 20% Opacity 30% Opacity 40% Opacity Opacity levels of the Secondary Graphics Grid Rhythm USM Brand Manual ©2009 26
  27. 27. 3.3 Secondary Graphics Colours UNIVERSITY UNIVERSITY HEALTH HEALTH This page illustrates the colours of the secondary graphics to be used when applying the triangles across both University and Schools levels. It highlights acceptable usage of the graphics on both coloured and white backgrounds. This use of coloured triangles further emphasizes the colour applied to all areas of the University and Schools visual applications. On USM Purple Background On White Background On HEALTH Red Background On White Background White graphics with the specified Purple graphics with the specified White graphics with the specified Red graphics with the specified opacity levels opacity levels opacity levels opacity levels SCIENCES SCIENCES ARTS ARTS On SCIENCES Green Background On White Background On ARTS Magenta Background On White Background White graphics with the specified Green graphics with the specified White graphics with the specified Magenta graphics with the specified opacity levels opacity levels opacity levels opacity levels ENGINEERING ENGINEERING HYBRID HYBRID On ENGINEERING Cyan Background On White Background On HYBRID Yellow Background On White Background White graphics with the specified Cyan graphics with the specified White graphics with the specified Yellow graphics with the specified opacity levels opacity levels opacity levels opacity levels USM Brand Manual ©2009 27
  28. 28. Typography Typography plays an important role in ensuring USM’s brand identity and overall look. It functions as an important distinguishing element of the brand. To maintain consistency and preserve the brand identity, care must be taken to ensure that the correct University typeface is always applied. 4.0 USM Brand Manual ©2009 28
  29. 29. 4.1 Typography Headline Typeface Overview ABCDEFGHIJKLMNOPQRSTUVWXYZ One of the key factors building a visually strong brand is the use of the typeface for text or running copy. Using a consistent family of typefaces visually reinforces the abcdefghijklmnopqrstuvwxyz identity of USM. 1234567890 The typefaces we have selected are as much for their legibility as for their significance in specific uses. Baskerville Old Face Baskerville Old Style The Baskerville typeface is long established and Sub Headline widely regarded as an excellent example of simplicity and refinement, which, when combined, offers optimum ABCDEFGHIJKLMNOPQRSTUVWXYZ legibility. The contrast between the thick and thin strokes, and the rounded letters, offers an air of quiet elegance. abcdefghijklmnopqrstuvwxyz Univers Condensed The Univers typeface is a well established and well 1234567890 known typeface. This type is known for its clarity and authority with a high level of legibility. The modernity Univers 67 Bold Condensed and simplicity of this sans serif typeface compliments the more traditional Baskerville, working well together. Body Copy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Univers 57 Condensed USM Brand Manual ©2009 29
  30. 30. Stationery USM’s printed materials are widely distributed and play a very important role in presenting a quality image for the University. If not laid out or printed correctly and consistently, they can give the impression of disorganisation. It is, therefore, imperative that care and attention be given to the important task of implementing the stationery system. 5.0 USM Brand Manual ©2009 30
  31. 31. 5.1 Stationery 85 Namecard - University 5 The namecard is the most widely distributed 14.5 47.5 “advertisement” for USM and as such is a principle ambassador for the University in both the public and 1 Name 2 Universiti Sains Malaysia private arena. 6.5 Univers 67 Bold Condensed Univers 67 Bold Condensed 6.5pt / 7.8pt 6.5pt / 7.8pt When we present our business cards as a group Qualifications Address & Contact Details 10 Univers 57 Condensed Oblique Univers 57 Condensed on any occasion they must be identical to ensure 5pt / 6pt 6.5pt / 7.8pt we portray the correct brand image. Position Colour 5 Univers 57 Condensed USM Purple 6.5pt / 7.8pt The artwork for the namecard is saved in Nama Kelayakan (Opsyenal) 1 Colour Adobe Illustrator version CS3. Jawatan USM Orange Universiti Sains Malaysia Department/Centre 3 11800 USM Pulau Pinang, Malaysia Bahasa Telefon 604 653 3888 samb 2689/2628 Univers 67 Bold Condensed Bahagian Pembangunan Telefon 604 565 4617 (Terus) 2 6.5pt / 7.8pt Korporat Faksimili 604 656 9238 English 3 Coporate Development dir_corp@notes.com.my Univers 57 Condensed Division www.usm.my 5.5pt / 6.6pt 5 55 Colour USM Purple Namecard - With Department Transforming Higher Education for a Sustainable Tomorrow. Nama Kelayakan (Opsyenal) Jawatan Universiti Sains Malaysia 11800 USM Pulau Pinang, Malaysia Telefon 604 653 3888 samb 2689/2628 Telefon 604 565 4617 (Terus) Faksimili 604 656 9238 dir_corp@notes.com.my www.usm.my Namecard - Without Department Namecard - Back * all measurements in millimetres USM Brand Manual ©2009 31
  32. 32. 5.2 Stationery 85 Namecard - Schools 5 The Schools namecards will also reflect their agreed 14.5 47.5 colours in the School name and the secondary graphics triangles on the reverse side. They will continue to proudly 1 Name 2 Universiti Sains Malaysia carry the overall USM Brand Signature and will use USM 6.5 Univers 67 Bold Condensed Univers 67 Bold Condensed orange for both name and title. 6.5pt / 7.8pt 6.5pt / 7.8pt Qualifications Address & Contact Details 10 Univers 57 Condensed Oblique Univers 57 Condensed The artwork for the namecard is saved in 5pt / 6pt 6.5pt / 7.8pt Adobe Illustrator version CS3. Position Colour 5 Univers 57 Condensed USM Purple Nama 6.5pt / 7.8pt Kelayakan (Opsyenal) 1 Colour Jawatan USM Orange Universiti Sains Malaysia School 3 11800 USM Pulau Pinang, Malaysia Univers 67 Bold Condensed Telefon 604 653 3888 samb 2689/2628 6.5pt / 7.8pt Pusat Pengajian Telefon 604 565 4617 (Terus) 2 English Sains Farmasi Faksimili 604 656 9238 Univers 57 Condensed 3 School of dir_corp@notes.com.my 5.5pt / 6.6pt Pharmaceutical Science www.usm.my Colour 5 55 According to School Colours Namecard - Front Transforming Higher Education for a Sustainable Tomorrow. Namecard - Back (According to School Colours) * all measurements in millimetres USM Brand Manual ©2009 32
  33. 33. 210 5.3 Stationery 35 45 15 Letterhead - University 1 Department/Centre The letterhead is an important part of the USM Brand Bahasa Identity. As most correspondence is produced using 20 Univers 67 Bold Condensed a letterhead, a well designed and consistent letterhead 10pt / 10pt Pusat Pengetahuan, English is vital. Kommunikasi & Teknologi 1 15.5 Univers 57 Condensed Centre for Knowledge, Communication & Technology 8.5pt / 8.5pt Shown here is the standard A4 size letterhead. This has Colour USM Purple been carefully considered to accommodate all the essential 19.5 information in a logical and systematic way. Mr Ghafoor S A Salam Universiti Sains Malaysia 2 Universiti Sains Malaysia Univers 67 Bold Condensed Dhirubhai Ambani Knowledge City Aras 2, Kompleks EUREKA 11800 USM Pulau Pinang, Malaysia 8.5pt / 10.2pt The artwork for the letterhead is saved in Adobe Illustrator Business Head Quarters Koparkhaire, Thane Belapur Marg Telefon 604 653 3888 samb .2689/2628 Telefon 604 565 4617 (Terus) 2 Address & Contact Details version CS3. Navi Mumbai 400 710 Facsimile 604 656 9238 Univers 57 Condensed dir_corp@notes.com.my www.usm.my 8.5pt / 10.2pt 25 June 2009 Colour USM Purple Dear Sir 45 fold lines 3 Administrative Typeface Re: Application for Degree in Mass Communications Headers - Arial Bold Body Copy - Arial Regular Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip 10pt / 14pt ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed ediam nonummy nibh euismod tincidunt ut laoreet dolore eter xsdfmagna aliquam erat. dolores et ea rebum. Sin hendrerit in vulputate velit 3 esse mole sder dsfstie xsc iusto odio di eteregnissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla ete xscfac ilisi. Lore sderm ipsum dolor sit amet, consec tetuer adiping elit, sed diam nonummy nibh euismtincidunt. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis. 100 Sincerely, fold lines Yasmin Zulaikha Designation Area for Administrative Body Copy Centre for Knowledge, Communication & Technology Universiti Sains Malaysia 15 297 * all measurements in millimetres USM Brand Manual ©2009 33
  34. 34. 210 5.4 Stationery 35 45 15 Letterhead - Schools 1 School The Schools letterheads will also reflect their agreed Bahasa colours in the School name and the secondary 20 Univers 67 Bold Condensed graphics triangles, while proudly bearing the overall 10pt / 10pt Pusat Pengajian Perumahan, English USM Brand Signature. Bangunan & Perancangan 1 15.5 Univers 57 Condensed School of Housing, Building & Planning 8.5pt / 8.5pt Shown here is the standard A4 size letterhead. Colour According to School colours 19.5 The artwork for the letterhead is saved in Adobe Illustrator Mr Ghafoor S A Salam Universiti Sains Malaysia 2 Universiti Sains Malaysia version CS3. Dhirubhai Ambani Knowledge City Aras 2, Kompleks EUREKA Univers 67 Bold Condensed 11800 USM Pulau Pinang, Malaysia 8.5pt / 10.2pt Business Head Quarters Telefon 604 653 3888 samb .2689/2628 Telefon 604 565 4617 (Terus) 2 Address & Contact Details Koparkhaire, Thane Belapur Marg Navi Mumbai 400 710 Facsimile 604 656 9238 Univers 57 Condensed dir_corp@notes.com.my www.usm.my 8.5pt / 10.2pt 25 June 2009 Colour USM Purple Dear Sir 45 fold lines 3 Administrative Typeface Re: Application for Degree in Housing, Building & Planning Headers - Arial Bold Body Copy - Arial Regular Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip 10pt / 14pt ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed ediam nonummy nibh euismod tincidunt ut laoreet dolore eter xsdfmagna aliquam erat. dolores et ea rebum. Sin hendrerit in vulputate velit 3 esse mole sder dsfstie xsc iusto odio di eteregnissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla ete xscfac ilisi. Lore sderm ipsum dolor sit amet, consec tetuer adiping elit, sed diam nonummy nibh euismtincidunt. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis. 100 Sincerely, fold lines Yasmin Zulaikha Designation Area for Administrative Body Copy School of Housing, Building & Planning Universiti Sains Malaysia 15 297 * all measurements in millimetres USM Brand Manual ©2009 34
  35. 35. 210 5.5 Stationery 35 45 15 Letterhead (Canselori) - University 1 Department/Centre In addition to the standard letterhead, we may have a Bahasa requirement for specifically identified letterheads. For such 20 Univers 67 Bold Condensed cases we have identified a simple system for differentiation 10pt / 10pt Pejabat English which gives the same USM impression thus reinforcing the Canselori 1 15.5 Univers 57 Condensed overall brand identity. Chancellor’s Office 8.5pt / 8.5pt 7 Colour The artwork for the letterhead (Canselori) is saved in Adobe Canselori 4 USM Purple 19.5 Illustrator version CS3. 7 Universiti Sains Malaysia Mr Ghafoor S A Salam Universiti Sains Malaysia 2 Dhirubhai Ambani Knowledge City Aras 2, Kompleks EUREKA Univers 67 Bold Condensed 11800 USM Pulau Pinang, Malaysia 8.5pt / 10.2pt Business Head Quarters Telefon 604 653 3888 samb .2689/2628 Telefon 604 565 4617 (Terus) 2 Address & Contact Details Koparkhaire, Thane Belapur Marg Navi Mumbai 400 710 Facsimile 604 656 9238 Univers 57 Condensed dir_corp@notes.com.my www.usm.my 8.5pt / 10.2pt 25 June 2009 Colour USM Purple Dear Sir 45 fold lines 3 Administrative Typeface Re: Application for Degree in Mass Communications Headers - Arial Bold Body Copy - Arial Regular Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip 10pt / 14pt ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio 4 Canselori dignissim qui blandit praesent luptatum zzril delenit augue duis. Baskerville Old Face 8pt Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed ediam nonummy nibh euismod tincidunt Colour 3 ut laoreet dolore eter xsdfmagna aliquam erat. dolores et ea rebum. Sin hendrerit in vulputate velit USM Orange esse mole sder dsfstie xsc iusto odio di eteregnissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla ete xscfac ilisi. Lore sderm ipsum dolor sit amet, consec tetuer adiping elit, sed diam nonummy nibh euismtincidunt. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis. 100 Sincerely, fold lines Yasmin Zulaikha Designation Area for Administrative Body Copy Chancellor’s Office Universiti Sains Malaysia 15 297 * all measurements in millimetres USM Brand Manual ©2009 35

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