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Usm25 Brand Manual Usm25 Brand Manual Presentation Transcript

  • Transforming Higher Education for a Sustainable Tomorrow. Brand Identity Guidelines USM Brand Manual ©2009 01
  • Contents Introduction 4.0 Typography 7.0 Ceremonial 1.0 The Identity 4.1 Typeface Overview 7.1 Degree Certifications - Option 1 7.2 Degree Certifications - Option 2 1.1 The Crest 5.0 Stationery 7.3 Gonfalons 1.2 The Logotype 1.3 The Brand Signature 5.1 Namecard - University 8.0 Merchandise 1.4 Ceremonial Seal 5.2 Namecard - Schools 1.5 Construction Grid 5.3 Letterhead - University 8.1 Caps The Brand Signature - Horizontal 5.4 Letterhead - Schools 8.2 Polo Shirts 1.6 Construction Grid 5.5 Letterhead (Canselori) - University 8.3 Namecard Holder The Brand Signature - Vertical 5.6 Memorandum - University 8.4 Pens - Option 1 1.7 Clear Space 5.7 Facsimile - University 8.5 Pens - Option 2 The Brand Signature - Horizontal 5.8 Compliments Slip - University 8.6 Lanyard 1.8 Clear Space 5.9 DL Envelopes - University 8.7 Mousepad The Brand Signature - Vertical 5.10 A4 Envelopes - University 8.8 Decals 1.9 Unacceptable Usage 5.11 Staff & Student Passes 5.12 Folder 9.0 Glossary 2.0 Colour 6.0 Applications 9.1 Glossary of Terms 2.1 Colour Reproduction of USM Crest 2.2 Brand Signature in Full Colour 6.1 Brochure Covers (‘DL’ Series) - University 4 Colour Reproduction 6.2 Brochure Covers (‘DL’ Series) - Schools 2.3 Brand Signature in Monochrome 6.3 Brochure Covers (‘A’ Series) - University Single Colour Reproduction 6.4 Brochure Covers (‘A’ Series) - Schools 2.4 Brand Signature in Single Colour 6.5 Advertising Grid - Portrait Solid Single Colour Reproduction 6.6 Advertising Grid - Landscape 2.5 Brand Signature in Special Finishes 6.7 Banners (Portrait) - University 2.6 Brand Signature on Tinted or 6.8 Banners (Portrait) - Schools Coloured Backgrounds 6.9 Banners (Landscape) - University 2.7 The USM Colours 6.10 Banners (Landscape) - Schools 2.8 Colours Rationale 6.11 Webpage Template - University 2.9 Schools 6.12 Webpage Template - Schools 6.13 Powerpoint Template - University 3.0 Secondary Graphics 6.14 Powerpoint Template - Schools 3.1 Rationale 3.2 Creation 3.3 Colours USM Brand Manual ©2009 02
  • Introduction The Universiti Sains Malaysia’s (USM) brand manual is designed as an easy-to-follow guide that communicates our brand identity and helps you use critical components of this manual effectively and correctly. The various elements of the identity system are illustrated, and their specific usage is described to be relevant to a wide range of communication applications. The effectiveness or success of the brand identity, however, depends entirely on its consistent implementation. It is critical for us at USM to adhere to these guidelines to ensure that the brand continues to convey its message of being a world class university, to all its audiences. At the same time, there is a scope for flexibility in certain cases. When there is need for deviation, we strongly recommend that the variation is cleared in advance with the Vice Chancellor’s office, or the designated brand representative. USM Brand Manual ©2009 03
  • The Identity In this section we are going to introduce you to the various components of the USM identity. This is what we call Primary Identity Elements - the basic ingredients that you will use whenever you need to visually communicate USM to your audience. 1.0 USM Brand Manual ©2009 04
  • 1.1 The Identity The Crest The crest of USM, featuring the crescent and the moon, the two tigers, the shield and the motto, reflects the Malaysian identity from which the University draws its inspiration and support. The role of the University as a national institution is reflected in the other symbols in the crest. The crescent symbolises the authority of Islam, the official religion. The fourteen pointed star signifies the unity of the thirteen states and the Malaysian government. The two tigers, the national symbols of Malaysia, embody the qualities of strength. The two golden palm fronds signify economic prosperity. The shield, a universal reflection of protection , held by the tigers, is a traditional instrument of the indigenous people of Malaysia. Purple, signifying high rank, is the official colour of the University. The open book in the shield represents knowledge associated with the University. The two keris, signifying the authority and power of royalty, are the traditional arms of the Malays. The hibiscus on the shield is the national flower. Overall, the crest is underpinned by the motto ‘KAMI MEMIMPIN’ (WE LEAD) that reflects the role of the university in the fields of knowledge, teaching, research and community service. USM Brand Manual ©2009 05
  • 1.2 The Identity The Logotype The letter S in white is placed between the letters U and M in purple The official USM logotype is designed in the form of a string of three letters signifying the cohesiveness of USM as an organisation. The letter S is in white and is flanked by the letters U and M on either side in purple, the official colour of the University. The use of the letter S in white symbolises the state of well- being (Sejahtera) prevailing within the campus as well as soundness of thought and the keenness of its citizenry. The letter S, also signifies the Sciences (Sains) and Arts (Sastera), in the form of a symmetrical S, symbolising a sense of balance and harmony in the quest for knowledge. The letter S with an opening at the top and the bottom represents our “out-of-the-box” trait, in line with the innovative aspirations of USM as stated in our mission statement. The letter S, which is connected to the letters U and M, signifies the close ties between the University and the masses, unified by knowledge and widely disseminated. The Colour Orange The colour orange is taken from the colour of the tiger in the official USM crest to signify the dynamic and active nature of USM as a knowledge enterprise at both national and international levels. The Triangle in Orange The triangle in orange symbolises the stability of USM, which has its basis in three core values - excellence, well-being and cordiality (Unggul, Sejahtera, Mesra). The placing of the triangle on the base of the letter S signifies the importance of these three core values in support of the USM motto ‘We Lead’. The Four Vertical Bars in Orange The four vertical bars in orange signify the four guiding principles of USM which function as the main pillars in the overall development of the University. USM Brand Manual ©2009 06
  • 1.3 The Identity Horizontal Version The Brand Signature The USM Brand Signature is the very heart of the USM brand identity and as such must always appear in exactly the same manner wherever it is seen. The Brand Signature is a combination of the Crest, the Logotype and the Descriptor. These are locked together as a single entity. The Brand Signature can appear in two formats - horizontal and vertical - to maximise its visual impact dependent on the space available. The Crest The Logotype The Descriptor Vertical Version The Crest The Logotype The Descriptor USM Brand Manual ©2009 07
  • 1.4 The Identity 40mm Ceremonial Seal As the name suggests, the Ceremonial Seal is reserved to mark our special ceremonial occasions such as awarding certificates and honourable recognition and acknowledgement to specialists in various fields. We recommend its usage is limited to restricted range of official insignia, documents, papers and medallions. The Seal comprises a special version of the USM crest within a circle with the words ‘Universiti Sains Malaysia’ written around it in a circular form - the only occasion on which this format is to be used. Ceremonial Seal Shown Actual Size Please contact the Vice Chancellor’s office for acceptable usage of the Ceremonial Seal. Ceremonial Seal Shown Actual Size USM Brand Manual ©2009 08
  • 1.5 The Identity Construction Grid The Brand Signature - Horizontal This grid is provided as a measurement and proportional X X relationship reference for manual reproduction purposes where photo-reproduction is not possible. It helps describe and maintain the proportion of the elements in situations such as painted applications and signage. The USM Signature is designed with precision and sensitive proportions. It is essential that the proportions shown are exactly adhered to so that the X Brand Signature does not become visually distorted. 0.25X X 0.25X X USM Brand Manual ©2009 09
  • 1.6 The Identity Construction Grid The Brand Signature - Vertical This grid is provided as a measurement and proportional X relationship reference for manual reproduction purposes where photo-reproduction is not possible. It helps describe and maintain the proportion of the elements in situations such as painted applications and signage. The USM Signature is designed with precision and sensitive proportions. It is essential that the proportions shown are exactly adhered to so that the X Brand Signature does not become visually distorted. 3.5X 0.5X 0.5X 0.9X USM Brand Manual ©2009 10
  • 1.7 The Identity Clear Space The Brand Signature - Horizontal To ensure that the Brand Signature is clearly visible and easily distinguishable, an area of clear space is required all around the Signature to keep it free from any other visual distraction or interference, i.e. other graphic elements. X In the Horizontal Signature, the clear space would be equal to the cap height of the word ‘Universiti’ (one unit ‘x’). NB This clear space is specific to the X Horizontal Signature. An equal distance of unit ‘x’ is maintained all around the Signature. X X USM Brand Manual ©2009 11
  • 1.8 The Identity Clear Space The Brand Signature - Vertical To ensure that the Brand Signature is clearly visible and easily distinguishable, an area of clear space is required all around the Signature to keep it free from any other visual distraction or interference, i.e. other graphic elements. X In the Vertical Signature, the clear space would be equal to the cap height of the word ‘Universiti’ (one unit ‘x’). NB This clear space is specific to the Vertical Signature. An equal distance of unit ‘x’ is maintained all around the Signature. X X X USM Brand Manual ©2009 12
  • 1.9 The Identity Unacceptable Usage The elements that make up the Brand Signature should always be presented in the right positioning and proportions. It is strongly recommended that digital reproduction be used so as not to distort the propositions and positioning of the Crest, the Logotype and the Descriptor. No additional divisions, borders, unofficial type or graphic elements should be added to the Brand Signature. DO NOT distort the signature DO NOT rotate or tilt the signature at an angle DO NOT interchange the colours of the signature The examples on the left illustrate unacceptable usage of the Brand Signature. University Sains Malaysia DO NOT create outlines for the signature DO NOT regenerate a new logotype for the identity DO NOT rearrange the elements of the signature Lorem ipsum dolor sit amet, consectetuer Ssed diam nonummy nibh euismod adipiscing elit, sed diam nonummy nibh tincidunt ut laoreet dolore magna aliquam euismod tincidunt ut laoreet dolore magna erat volutpat. Ut wisi enim ad minim aliquam erat volutpat. Ut wisi enim ad veniam, quis nostrud exerci tation minim veniam. ullamcorper suscipit lobortis nisl . m iriure dolor in. Duis autem vel eum iriure dolor in hendrerit Typi non habent claritatem insitam; in vulputate velit esse molestie consequat, est usus legentis in iis qui facit eorum vel illum dolore eu feugiat nulla facilisis at claritatem. Investigationes dolore eu vero eros et accumsan et iusto odio feugiat nulla facilisis at vero eros et dignissim qui blandit praesent luptatum accumsan et iusto odio dignissim qui DO NOT crop the logo DO NOT use the crest as a single application DO NOT place the signature into busy background USM Brand Manual ©2009 13
  • Colour Colours form a significant and important part of USM’s brand identity. Correct usage, apart from helping maintain the brand’s image from a colour perspective, allows us to clearly distinguish the University from others, both in Malaysia and internationally. 2.0 USM Brand Manual ©2009 14
  • 2.1 Colour Colour Reproduction of USM Crest The USM Crest is reproduced using the colour 1 breakdown as specified below. It is essential that reproducing the Crest follows 6 these specifications in order to maintain consistency in its appearance across all the various media. 3 1 4 1 2 4 2 1 2 3 Pantone 7404C Pantone 143C Pantone 144C 5 CMYK Values CMYK Values CMYK Values 3 2% Cyan 0% Cyan 0% Cyan 9% Magenta 41% Magenta 58% Magenta 2 80% Yellow 100% Yellow 100% Yellow 1% Black 0% Black 0% Black 8 1 4 4 5 6 1 Pantone 485C Pantone 7516C Pantone 362C CMYK Values CMYK Values CMYK Values 0% Cyan 24% Cyan 79% Cyan 100% Magenta 76% Magenta 0% Magenta 97% Yellow 100% Yellow 100% Yellow 2 0% Black 15% Black 0% Black 8 7 8 Pantone 2617C Black CMYK Values CMYK Values 87% Cyan 50% Cyan 100% Magenta 50% Magenta 24% Yellow 0% Yellow 12% Black 100% Black USM Brand Manual ©2009 15
  • 2.2 Colour Horizontal Version Brand Signature in Full Colour - 4 Colour Reproduction The Brand Signature should ideally be reproduced in a 4 colour version. It is preferable that the Brand Signature should appear in colour on a white background wherever possible but, in some instances, it may be necessary for other versions to be used. 4C USM Orange USM Purple (Please refer 2.1) Vertical Version USM PURPLE USM ORANGE Pantone DS 175-1C Pantone DS 36-1C CMYK Values CMYK Values 80% Cyan 0% Cyan 4C Black USM Orange USM Purple 100% Magenta 65% Magenta (Please refer 2.1) 0% Yellow 100% Yellow 30% Black 0% Black USM Brand Manual ©2009 16
  • 2.3 Colour Horizontal Version Brand Signature in Monochrome - Single Colour Reproduction There will be circumstances, in particular when printing in newspapers and other publications, where the Brand Signature needs to be presented in either Monochrome (shades of grey) or in a single solid colour. In these circumstances it would be possible to use either black or USM purple as the single colour (not orange). The printing system used, and the final printed size Brand Signature in USM Purple Brand Signature in Black of the Brand Signature, will determine which is the most appropriate. Vertical Version Brand Signature in USM Purple Brand Signature in Black USM Brand Manual ©2009 17
  • 2.4 Colour Horizontal Version Brand Signature in Single Colour - Solid Single Colour Reproduction Where printing cannot accept Monochrome colouring it is necessary to use a solid single colour. Here again the options are either black and white or purple and white. This ensures a consistent and accurate reproduction of the Brand Signature and highlights the design elements involved. Brand Signature in USM Purple Brand Signature in Black Vertical Version Brand Signature in USM Purple Brand Signature in Black USM Brand Manual ©2009 18
  • 2.5 Colour Horizontal Version Brand Signature in Special Finishes In some specific cases the Brand Signature may require a special finish. The Brand Signature can in these circumstances, to preserve the majestic look of USM, be printed in Gold or Hot-Stamped Gold. When the USM Brand Signature needs to be discreet and subtle, it can appear as an embossed or debossed graphic. Brand Signature in Gold Brand Signature Embossed No other metallic colours or finishes should be used at any time unless approval is given by the Vice Chancellor’s office, or the designated brand representative. Vertical Version Brand Signature in Gold Brand Signature Embossed USM Brand Manual ©2009 19
  • 2.6 Colour On Gradated Backgrounds Brand Signature on Tinted or Coloured Backgrounds Ideally, the Brand Signature should be presented on a white background to ensure the Signature is visible with maximum clarity. However, where it is not possible for the Signature to appear on white background, the Single Colour version should be used. Depending upon the tone 100% - 70% Tint 60% - 50% Tint 40% - 0% Tint of the background, the Signature has to be varied in relation to it. Against darker colours, the Signature will be in reverse white. Against lighter coloured On Coloured Backgrounds backgrounds, it will print positive. Please ensure that the background is of similar tonal value, i.e. all tones are either light, where the single coloured version of the Signature is used, or dark, where the Signature is reversed out. Avoid busy / high contrast backgrounds, i.e. light areas and dark areas (see Unacceptable Usage 1.9). On Dark Coloured Backgrounds On Medium Coloured Backgrounds On Light Coloured Backgrounds The Signature is reversed out The Signature is reversed out The Single Colour version is used USM Brand Manual ©2009 20
  • 2.7 Colour The USM Colours The new USM Brand Identity has been designed to capitalise on the strong colours in our Brand Signature. We have devised a clear visual grouping by Schools that will both give them their individual identities and relate them to USM. This new colour scheme also supports a more effective differentiation in all our communications materials, adding vibrancy, dynamism, synergy and depth to the USM brand. USM PURPLE USM ORANGE RED GREEN MAGENTA CYAN YELLOW USM Brand Manual ©2009 21
  • 2.8 Colour Colours Rationale UNIVERSITY The USM University Colours USM Purple Signfying high rank, this is the official colour of USM. USM Orange The colour orange is taken from the colour of the tiger in the official USM crest to signify the dynamic and active nature of USM as a knowledge enterprise at both USM USM PURPLE ORANGE national and international levels. 80% Cyan 0% Cyan 100% Magenta 65% Magenta 0% Yellow 100% Yellow The USM School Colours 30% Black 0% Black Red - HEALTH Red symbolizes the innovative and exploratory horizons we continue to chase in our efforts to deliver valued scientific research and applications. HEALTH SCIENCES ARTS ENGINEERING HYBRID Green - SCIENCES Green symbolizes the sustainability of the environment and the promise of youth. It is the balancing of the demands of humanity with the sensitivities of the planet. Magenta - ARTS Magenta represents the passion, strength and energy of the creative individuals at USM. They are the heartbeat of society with a strong desire and determination to succeed. RED GREEN MAGENTA CYAN YELLOW 15% Cyan 50% Cyan 0% Cyan 100% Cyan 0% Cyan Cyan - ENGINEERING 100% Magenta 0% Magenta 100% Magenta 0% Magenta 35% Magenta 90% Yellow 100% Yellow 0% Yellow 0% Yellow 100% Yellow Cyan stands for the precision of the experts at USM 10% Black 0% Black 0% Black 0 % Black 0% Black Engineering. It is most often associated with the highest level of professionalism, intelligence and confidence. Yellow - HYBRID Yellow reflects the melding of Schools, the expanding, innovative approach to holistic education that will become an ever more important part of USM. USM Brand Manual ©2009 22
  • 2.9 Colour HEALTH Pusat Pengajian Sains Kesihatan Pusat Pengajian Sains Pergigian Pusat Pengajian Sains Perubatan Schools School of School of School of Health Sciences Dentistry Medical Sciences We have placed our Schools into five over-riding Groups: Health / Sciences / Arts / Engineering and Hybrid. SCIENCES Applied Science Pusat Pengajian Pusat Pengajian Sains Farmasi Sains Komputer Each of the individual Schools within these Groups School of Pharmaceutical Science School of Computer Science will be represented in the colour of the Group to which they belong. Pure Science Pusat Pengajian Pusat Pengajian Pusat Pengajian Pusat Pengajian Sains Matematik Sains Fizik Sains Kimia Sains Kajihayat School of School of School of School of Mathematics Physics Chemical Science Biological Science ARTS Applied Arts Pusat Pengajian Pusat Pengajian Kesenian Communications School of School of Arts Communications Pure Arts Pusat Pengajian Pusat Pengajian Sains Kemasyarakatan Ilmu Kemanusiaan School of School of Social Science Humanities ENGINEERING Pusat Pengajian Kejuruteraan Pusat Pengajian Pusat Pengajian Pusat Pengajian Kejuruteraan Elektrik & Elektronik Kejuruteraan Awam Kejuruteraan Aeroangkasa Bahan & Sumber Manusia School of Electrical School of School of School of Material & Mineral & Electronic Engineering Civil Engineering Aerospace Engineering Resources Engineering Pusat Pengajian Pusat Pendidikan Kejuruteraan Mekanikal Kejuruteraan Kimia School of School of Mechanical Engineering Chemical Engineering HYBRID Pusat Pengajian Pendidkan Jarak Jauh Pusat Pengajian Perumahan, Bangunan & Perancangan Pusat Pengajian Teknologi Industri Pusat Pengajian Ilmu Pendidikan School of School of Housing, School of School of Distance Learning Building & Planning Industrial Technology Educational Studies Pusat Pengajian Pusat Pengajian Bahasa, Pengurusan Literasi & Terjemahan School of School of Languages, Literacies Management & Translations USM Brand Manual ©2009 23
  • Secondary Graphics Secondary graphics, as the name implies, are supporting elements that form a part of the visual language to enhance, and further reinforce,the overall USM brand identity. Secondary graphics can appear with the Brand Signature or on their own, where they offer further unifying visual reference for the USM brand. 3.0 USM Brand Manual ©2009 24
  • 3.1 Secondary Graphics Rationale The award, in 2008, of APEX status to USM marked a significant moment in our history, and permanently changed the face of further education in Malaysia. Reflection of the USM triangle We have taken a bamboo shoot as our APEX symbol, perfectly reflecting USM with its implications of dynamic growth, strength and flexibility, all held together through the sustainable, intricate, inter-woven magic of nature. Our USM triangle then lends itself perfectly to both a simplified symbol and a stylized “A” for APEX - the basis of our secondary graphic elements. The APEX Symbol 2003 2008 - Apex Status The triangle in orange symbolises The USM triangle is reflected to create the stability of USM, which has its basis a stylised alphabet ‘A’, signifying the in three core values - excellence, well-being APEX status of Universiti Sains Malaysia. and cordiality (Unggul, Sejahtera, Mesra). The placing of the triangle on the base of the letter S signifies the importance of these three core values in support of the USM motto ‘We Lead’. USM Brand Manual ©2009 25
  • 3.2 Secondary Graphics Construction of Apex Triangles Creation A unique grid system has been created through the mathematical application of the Isosceles triangles to build the USM secondary graphics. This allows the triangles to appear in different formations and sizes to suit the space available. Please ensure that you follow these guidelines at all times when constructing the secondary graphics, particularly the variable opacity specified for the different faces of the triangles. Formation of 2 USM triangles in creating the Apex 20% Opacity 30% Opacity 40% Opacity Opacity levels of the Secondary Graphics Grid Rhythm USM Brand Manual ©2009 26
  • 3.3 Secondary Graphics Colours UNIVERSITY UNIVERSITY HEALTH HEALTH This page illustrates the colours of the secondary graphics to be used when applying the triangles across both University and Schools levels. It highlights acceptable usage of the graphics on both coloured and white backgrounds. This use of coloured triangles further emphasizes the colour applied to all areas of the University and Schools visual applications. On USM Purple Background On White Background On HEALTH Red Background On White Background White graphics with the specified Purple graphics with the specified White graphics with the specified Red graphics with the specified opacity levels opacity levels opacity levels opacity levels SCIENCES SCIENCES ARTS ARTS On SCIENCES Green Background On White Background On ARTS Magenta Background On White Background White graphics with the specified Green graphics with the specified White graphics with the specified Magenta graphics with the specified opacity levels opacity levels opacity levels opacity levels ENGINEERING ENGINEERING HYBRID HYBRID On ENGINEERING Cyan Background On White Background On HYBRID Yellow Background On White Background White graphics with the specified Cyan graphics with the specified White graphics with the specified Yellow graphics with the specified opacity levels opacity levels opacity levels opacity levels USM Brand Manual ©2009 27
  • Typography Typography plays an important role in ensuring USM’s brand identity and overall look. It functions as an important distinguishing element of the brand. To maintain consistency and preserve the brand identity, care must be taken to ensure that the correct University typeface is always applied. 4.0 USM Brand Manual ©2009 28
  • 4.1 Typography Headline Typeface Overview ABCDEFGHIJKLMNOPQRSTUVWXYZ One of the key factors building a visually strong brand is the use of the typeface for text or running copy. Using a consistent family of typefaces visually reinforces the abcdefghijklmnopqrstuvwxyz identity of USM. 1234567890 The typefaces we have selected are as much for their legibility as for their significance in specific uses. Baskerville Old Face Baskerville Old Style The Baskerville typeface is long established and Sub Headline widely regarded as an excellent example of simplicity and refinement, which, when combined, offers optimum ABCDEFGHIJKLMNOPQRSTUVWXYZ legibility. The contrast between the thick and thin strokes, and the rounded letters, offers an air of quiet elegance. abcdefghijklmnopqrstuvwxyz Univers Condensed The Univers typeface is a well established and well 1234567890 known typeface. This type is known for its clarity and authority with a high level of legibility. The modernity Univers 67 Bold Condensed and simplicity of this sans serif typeface compliments the more traditional Baskerville, working well together. Body Copy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Univers 57 Condensed USM Brand Manual ©2009 29
  • Stationery USM’s printed materials are widely distributed and play a very important role in presenting a quality image for the University. If not laid out or printed correctly and consistently, they can give the impression of disorganisation. It is, therefore, imperative that care and attention be given to the important task of implementing the stationery system. 5.0 USM Brand Manual ©2009 30
  • 5.1 Stationery 85 Namecard - University 5 The namecard is the most widely distributed 14.5 47.5 “advertisement” for USM and as such is a principle ambassador for the University in both the public and 1 Name 2 Universiti Sains Malaysia private arena. 6.5 Univers 67 Bold Condensed Univers 67 Bold Condensed 6.5pt / 7.8pt 6.5pt / 7.8pt When we present our business cards as a group Qualifications Address & Contact Details 10 Univers 57 Condensed Oblique Univers 57 Condensed on any occasion they must be identical to ensure 5pt / 6pt 6.5pt / 7.8pt we portray the correct brand image. Position Colour 5 Univers 57 Condensed USM Purple 6.5pt / 7.8pt The artwork for the namecard is saved in Nama Kelayakan (Opsyenal) 1 Colour Adobe Illustrator version CS3. Jawatan USM Orange Universiti Sains Malaysia Department/Centre 3 11800 USM Pulau Pinang, Malaysia Bahasa Telefon 604 653 3888 samb 2689/2628 Univers 67 Bold Condensed Bahagian Pembangunan Telefon 604 565 4617 (Terus) 2 6.5pt / 7.8pt Korporat Faksimili 604 656 9238 English 3 Coporate Development dir_corp@notes.com.my Univers 57 Condensed Division www.usm.my 5.5pt / 6.6pt 5 55 Colour USM Purple Namecard - With Department Transforming Higher Education for a Sustainable Tomorrow. Nama Kelayakan (Opsyenal) Jawatan Universiti Sains Malaysia 11800 USM Pulau Pinang, Malaysia Telefon 604 653 3888 samb 2689/2628 Telefon 604 565 4617 (Terus) Faksimili 604 656 9238 dir_corp@notes.com.my www.usm.my Namecard - Without Department Namecard - Back * all measurements in millimetres USM Brand Manual ©2009 31
  • 5.2 Stationery 85 Namecard - Schools 5 The Schools namecards will also reflect their agreed 14.5 47.5 colours in the School name and the secondary graphics triangles on the reverse side. They will continue to proudly 1 Name 2 Universiti Sains Malaysia carry the overall USM Brand Signature and will use USM 6.5 Univers 67 Bold Condensed Univers 67 Bold Condensed orange for both name and title. 6.5pt / 7.8pt 6.5pt / 7.8pt Qualifications Address & Contact Details 10 Univers 57 Condensed Oblique Univers 57 Condensed The artwork for the namecard is saved in 5pt / 6pt 6.5pt / 7.8pt Adobe Illustrator version CS3. Position Colour 5 Univers 57 Condensed USM Purple Nama 6.5pt / 7.8pt Kelayakan (Opsyenal) 1 Colour Jawatan USM Orange Universiti Sains Malaysia School 3 11800 USM Pulau Pinang, Malaysia Univers 67 Bold Condensed Telefon 604 653 3888 samb 2689/2628 6.5pt / 7.8pt Pusat Pengajian Telefon 604 565 4617 (Terus) 2 English Sains Farmasi Faksimili 604 656 9238 Univers 57 Condensed 3 School of dir_corp@notes.com.my 5.5pt / 6.6pt Pharmaceutical Science www.usm.my Colour 5 55 According to School Colours Namecard - Front Transforming Higher Education for a Sustainable Tomorrow. Namecard - Back (According to School Colours) * all measurements in millimetres USM Brand Manual ©2009 32
  • 210 5.3 Stationery 35 45 15 Letterhead - University 1 Department/Centre The letterhead is an important part of the USM Brand Bahasa Identity. As most correspondence is produced using 20 Univers 67 Bold Condensed a letterhead, a well designed and consistent letterhead 10pt / 10pt Pusat Pengetahuan, English is vital. Kommunikasi & Teknologi 1 15.5 Univers 57 Condensed Centre for Knowledge, Communication & Technology 8.5pt / 8.5pt Shown here is the standard A4 size letterhead. This has Colour USM Purple been carefully considered to accommodate all the essential 19.5 information in a logical and systematic way. Mr Ghafoor S A Salam Universiti Sains Malaysia 2 Universiti Sains Malaysia Univers 67 Bold Condensed Dhirubhai Ambani Knowledge City Aras 2, Kompleks EUREKA 11800 USM Pulau Pinang, Malaysia 8.5pt / 10.2pt The artwork for the letterhead is saved in Adobe Illustrator Business Head Quarters Koparkhaire, Thane Belapur Marg Telefon 604 653 3888 samb .2689/2628 Telefon 604 565 4617 (Terus) 2 Address & Contact Details version CS3. Navi Mumbai 400 710 Facsimile 604 656 9238 Univers 57 Condensed dir_corp@notes.com.my www.usm.my 8.5pt / 10.2pt 25 June 2009 Colour USM Purple Dear Sir 45 fold lines 3 Administrative Typeface Re: Application for Degree in Mass Communications Headers - Arial Bold Body Copy - Arial Regular Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip 10pt / 14pt ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed ediam nonummy nibh euismod tincidunt ut laoreet dolore eter xsdfmagna aliquam erat. dolores et ea rebum. Sin hendrerit in vulputate velit 3 esse mole sder dsfstie xsc iusto odio di eteregnissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla ete xscfac ilisi. Lore sderm ipsum dolor sit amet, consec tetuer adiping elit, sed diam nonummy nibh euismtincidunt. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis. 100 Sincerely, fold lines Yasmin Zulaikha Designation Area for Administrative Body Copy Centre for Knowledge, Communication & Technology Universiti Sains Malaysia 15 297 * all measurements in millimetres USM Brand Manual ©2009 33
  • 210 5.4 Stationery 35 45 15 Letterhead - Schools 1 School The Schools letterheads will also reflect their agreed Bahasa colours in the School name and the secondary 20 Univers 67 Bold Condensed graphics triangles, while proudly bearing the overall 10pt / 10pt Pusat Pengajian Perumahan, English USM Brand Signature. Bangunan & Perancangan 1 15.5 Univers 57 Condensed School of Housing, Building & Planning 8.5pt / 8.5pt Shown here is the standard A4 size letterhead. Colour According to School colours 19.5 The artwork for the letterhead is saved in Adobe Illustrator Mr Ghafoor S A Salam Universiti Sains Malaysia 2 Universiti Sains Malaysia version CS3. Dhirubhai Ambani Knowledge City Aras 2, Kompleks EUREKA Univers 67 Bold Condensed 11800 USM Pulau Pinang, Malaysia 8.5pt / 10.2pt Business Head Quarters Telefon 604 653 3888 samb .2689/2628 Telefon 604 565 4617 (Terus) 2 Address & Contact Details Koparkhaire, Thane Belapur Marg Navi Mumbai 400 710 Facsimile 604 656 9238 Univers 57 Condensed dir_corp@notes.com.my www.usm.my 8.5pt / 10.2pt 25 June 2009 Colour USM Purple Dear Sir 45 fold lines 3 Administrative Typeface Re: Application for Degree in Housing, Building & Planning Headers - Arial Bold Body Copy - Arial Regular Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip 10pt / 14pt ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed ediam nonummy nibh euismod tincidunt ut laoreet dolore eter xsdfmagna aliquam erat. dolores et ea rebum. Sin hendrerit in vulputate velit 3 esse mole sder dsfstie xsc iusto odio di eteregnissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla ete xscfac ilisi. Lore sderm ipsum dolor sit amet, consec tetuer adiping elit, sed diam nonummy nibh euismtincidunt. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis. 100 Sincerely, fold lines Yasmin Zulaikha Designation Area for Administrative Body Copy School of Housing, Building & Planning Universiti Sains Malaysia 15 297 * all measurements in millimetres USM Brand Manual ©2009 34
  • 210 5.5 Stationery 35 45 15 Letterhead (Canselori) - University 1 Department/Centre In addition to the standard letterhead, we may have a Bahasa requirement for specifically identified letterheads. For such 20 Univers 67 Bold Condensed cases we have identified a simple system for differentiation 10pt / 10pt Pejabat English which gives the same USM impression thus reinforcing the Canselori 1 15.5 Univers 57 Condensed overall brand identity. Chancellor’s Office 8.5pt / 8.5pt 7 Colour The artwork for the letterhead (Canselori) is saved in Adobe Canselori 4 USM Purple 19.5 Illustrator version CS3. 7 Universiti Sains Malaysia Mr Ghafoor S A Salam Universiti Sains Malaysia 2 Dhirubhai Ambani Knowledge City Aras 2, Kompleks EUREKA Univers 67 Bold Condensed 11800 USM Pulau Pinang, Malaysia 8.5pt / 10.2pt Business Head Quarters Telefon 604 653 3888 samb .2689/2628 Telefon 604 565 4617 (Terus) 2 Address & Contact Details Koparkhaire, Thane Belapur Marg Navi Mumbai 400 710 Facsimile 604 656 9238 Univers 57 Condensed dir_corp@notes.com.my www.usm.my 8.5pt / 10.2pt 25 June 2009 Colour USM Purple Dear Sir 45 fold lines 3 Administrative Typeface Re: Application for Degree in Mass Communications Headers - Arial Bold Body Copy - Arial Regular Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip 10pt / 14pt ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio 4 Canselori dignissim qui blandit praesent luptatum zzril delenit augue duis. Baskerville Old Face 8pt Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed ediam nonummy nibh euismod tincidunt Colour 3 ut laoreet dolore eter xsdfmagna aliquam erat. dolores et ea rebum. Sin hendrerit in vulputate velit USM Orange esse mole sder dsfstie xsc iusto odio di eteregnissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla ete xscfac ilisi. Lore sderm ipsum dolor sit amet, consec tetuer adiping elit, sed diam nonummy nibh euismtincidunt. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis. 100 Sincerely, fold lines Yasmin Zulaikha Designation Area for Administrative Body Copy Chancellor’s Office Universiti Sains Malaysia 15 297 * all measurements in millimetres USM Brand Manual ©2009 35
  • 210 5.6 Stationery 35 45 15 Memorandum - University 1 Department/Centre The internal memorandum sheet is built in the identical Bahasa format to the letterhead for consistency. 20 Univers 67 Bold Condensed 10pt / 10pt Pusat Pengetahuan, English The artwork for the memorandum is saved in Kommunikasi & Teknologi 1 15.5 Univers 57 Condensed Adobe Illustrator version CS3. Centre for Knowledge, Communication & Technology 8.5pt / 8.5pt 7 Colour It is also saved as a Microsoft Word template to Memorandum 4 USM Purple 19.5 allow easy use by all staff for both electronic and 7 Mr Ghafoor S A Salam Universiti Sains Malaysia 2 Universiti Sains Malaysia hard copy transmission. Dhirubhai Ambani Knowledge City Aras 2, Kompleks EUREKA Univers 67 Bold Condensed 11800 USM Pulau Pinang, Malaysia 8.5pt / 10.2pt Business Head Quarters Telefon 604 653 3888 samb .2689/2628 Telefon 604 565 4617 (Terus) 2 Address & Contact Details Koparkhaire, Thane Belapur Marg Navi Mumbai 400 710 Facsimile 604 656 9238 Univers 57 Condensed dir_corp@notes.com.my www.usm.my 8.5pt / 10.2pt 25 June 2009 Colour USM Purple Dear Sir 45 fold lines 3 Administrative Typeface Re: Application for Degree in Mass Communications Headers - Arial Bold Body Copy - Arial Regular Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip 10pt / 14pt ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio 4 Memorandum dignissim qui blandit praesent luptatum zzril delenit augue duis. Baskerville Old Face 8pt Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed ediam nonummy nibh euismod tincidunt Colour 3 ut laoreet dolore eter xsdfmagna aliquam erat. dolores et ea rebum. Sin hendrerit in vulputate velit USM Orange esse mole sder dsfstie xsc iusto odio di eteregnissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla ete xscfac ilisi. Lore sderm ipsum dolor sit amet, consec tetuer adiping elit, sed diam nonummy nibh euismtincidunt. NOTE In the instance where it is the School’s Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex Memorandum, 1 & the Secondary Graphics ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse will adopt the School colours. molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis. 100 Sincerely, fold lines Yasmin Zulaikha Designation Area for Administrative Body Copy Centre for Knowledge, Communication & Technology Universiti Sains Malaysia 15 297 * all measurements in millimetres USM Brand Manual ©2009 36
  • 210 5.7 Stationery 35 45 15 Facsimile - University 1 Department/Centre Facsimile sheets, even when produced electronically, Bahasa should also have the same structure as the letterhead. 20 Arial Bold 10pt / 10pt Pejabat English A Microsoft Word template has been set up for loading Canselori 1 15.5 Arial Regular on individual computers as shown here. Chancellor’s Office 8.5pt / 8.5pt 7 Colour Please contact the Vice Chancellor’s office, or the Faksimili 4 Black 19.5 designated brand representative. to arrange for a sample 7 ATTN. Sam Sample Sebastian Universiti Sains Malaysia 2 Universiti Sains Malaysia of this to be provided for you. CO. Sample & Sons Sdn Bhd Deputy Registrar Arial Bold FAX NO. +65 612 34567 TEL NO +65 612 34567 Chancellory Building 8.5pt / 10.2pt 11800 USM Penang Telefon 04 653 3888 2 Address & Contact Details CC. Sim Simple Faksimili 04 656 5401 Arial Regular pro@notes.usm.my FROM Mr Samantha Sample www.usm.my 8.5pt / 10.2pt DATE 20 July 2009 PAGES 2 Colour Black 3 Administrative Typeface Dear Sir Headers - Arial Bold Body Copy - Arial Regular Re: Application for Degree in Mass Communications 10pt / 14pt Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip 4 Faksimili ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse Baskerville Old Face molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio 8pt dignissim qui blandit praesent luptatum zzril delenit augue duis. Colour 3 Black Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed ediam nonummy nibh euismod tincidunt ut laoreet dolore eter xsdfmagna aliquam erat. dolores et ea rebum. Sin hendrerit in vulputate velit esse mole sder dsfstie xsc iusto odio di eteregnissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla ete xscfac ilisi. Lore sderm ipsum dolor sit amet, consec tetuer adiping elit, sed diam nonummy nibh euismtincidunt. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis. Sincerely, Area for Administrative Body Copy Yasmin Zulaikha Designation Chancellor’s Office Universiti Sains Malaysia 15 297 * all measurements in millimetres USM Brand Manual ©2009 37
  • 5.8 Stationery Compliments Slip - University To maintain the consistency of our brand image, the compliments slip is designed to reflect the placement of the key elements in the letterhead. The artwork for the compliments slip is saved in Adobe 210 Illustrator version CS3. 30 1 Department/Centre 12.5 Bahasa Pusat Pengetahuan, Univers 67 Bold Condensed Kommunikasi & Teknologi 1 13 8pt / 8pt Centre for Knowledge, Communication & Technology English Univers 57 Condensed Universiti Sains Malaysia 7pt / 7pt 11800 USM Pulau Pinang, Malaysia Telefon 604 653 3888 samb .2689/2628 Colour Telefon 604 565 4617 (Terus) 2 USM Purple Facsimile 604 656 9238 dir_corp@notes.com.my www.usm.my 2 Universiti Sains Malaysia Univers 67 Bold Condensed 7pt / 8.4pt Address & Website Univers 57 Condensed 7pt / 8.4pt With Compliments 3 Colour USM Purple 20 100 3 With Compliments Baskerville Old Face 14pt Colour USM Orange NOTE In the instance where it is the School’s Memorandum, 1 & the Secondary Graphics will adopt the School colours. * all measurements in millimetres USM Brand Manual ©2009 38
  • 5.9 Stationery DL Envelopes - University The envelopes we use are sometimes the very first impression people have of USM and as such are strong representatives of our brand. They are also a very good reminder of USM’s brand image with every letter we post. 220 The artwork for the DL Envelope is saved in Adobe Illustrator version CS3. 30 12.5 13 110 * all measurements in millimetres USM Brand Manual ©2009 39
  • 5.10 Stationery 322 35 A4 Envelopes - University With multiple sizes of envelopes used we must still keep the identical brand image. 20 To that end, the envelope elements layout remains the same 15.5 for all sizes. The artwork for the A4 Envelope is saved in Adobe Illustrator version CS3. 225 * all measurements in millimetres USM Brand Manual ©2009 40
  • 5.11 Stationery Staff & Student Passes 55 If there is one item every member of staff and student uses 23 every day it is their pass. 16 The pass is therefore a key representation of our Brand Identity in everybody’s hands and a vital visual interpretation 6.5 and daily reminder of the USM brand. 8 4 Staf Pelajar 29 2 Abdullah Chik 85 Insyirah Bte Hadid 0023167891 0023167891 12 Pusat Pengajian Perumahan, Bahagian Akaun & Kawalan Kewangan Bangunan & Perancangan Colour will change according to School colours Naib Cancelor Naib Cancelor 5 Staff ID Pass Student ID Pass * all measurements in millimetres USM Brand Manual ©2009 41
  • 5.12 Stationery 215 215 5 Folder - Cover 70 The university folder both holds documents and brochures and simultaneously acts as an important silent “marketing” tool so it clearly needs to strongly reflect the brand identity. 25 The artwork template for the folder is saved in Adobe | UNIVERSITI SAINS MALAYSIA Illustrator version CS3. 16 89 Universiti Sains Malaysia Mentransformasikan 11800 USM Pulau Pinang, Malaysia Telefon 604 653 3888 Pengajian Tinggi Facsimile 604 656 9238 untuk Kelestarian 30 dir_corp@notes.com.my www.usm.my Hari Esok 6 Transforming Higher Education for a Sustainable 30 Tomorrow | www.usm.my www.usm.my 25 310 Back Cover Spine Front Cover * all measurements in millimetres USM Brand Manual ©2009 42
  • 5.12 Stationery 215 215 5 Folder - Inside 8 85 The university folder both holds documents and brochures and simultaneously acts as an important silent “marketing” 25 tool so it clearly needs to strongly reflect the brand identity. USM ialah universiti The artwork template for the folder is saved in Adobe perintis penyelidikan Illustrator version CS3. merentas disiplin yang intensif serta memperkasa bakat masa hadapan dan memungkinkan jutaan manusia yang terpinggir mengubah keadaan sosio-ekonomi mereka. USM is a pioneering, trans-disciplinary research-university that empowers future talent and enables the bottom billions to transform their socio-economic well-being. 140 55 25 310 Inside Spine Pocket Di Cut Area for Namecard * all measurements in millimetres USM Brand Manual ©2009 43
  • Applications Irrespective of its immediate purpose, each visual layout must make its contribution to the overall USM brand identity. All printed matters should adhere to the basic guidelines of the grid usage. This is to ensure uniformity and consistency of the brand identity, wherever it may appear. 6.0 USM Brand Manual ©2009 44
  • 6.1 Applications 2X Brochure Covers (‘DL’ Series) - University While it is not possible to define every possible permutation of brochures and leaflets we may use, this template identifies placement of the key elements. X 0.5X 2.25X The images used on the front of the brochure may change (provided they fit with the agreed visual style) but the 0.75X background, format and layout will remain the same. We must maintain a consistent look and feel for all our publications. As a University publication this brochure reflects the university colours of purple and orange. Area for image 6X 0.75X Realising Your 1 Dreams Lorem ipsum dolor sit amet, 2 consectetuer adipiscing elit. 1 Headline Baskerville Old Style 3 2 Body Copy Univers 57 Condensed www.usm.my 3 Website 0.75X 3X Univers 57 Condensed * X = The height of the logotype USM Brand Manual ©2009 45
  • 6.2 Applications 2X Brochure Covers (‘DL’ Series) - School The brochure system for the individual Schools within USM has been streamlined and defined in order to maintain a strong sense of consistency across the entire University. X The Schools brochures will reflect the specified colours 0.5X 2.25X for that school, alongside the purple that represents USM in all publications. Pusat Pengajian Sains Komputer School of Computer Science 1 0.75X This allows us to build the individual School identity while simultaneously building the overall USM brand. Area for image 6X 0.75X Achieving Your 2 Ambitions Lorem ipsum dolor sit amet, 3 consectetuer adipiscing elit. 1 School Name Bahasa Univers 67 Bold Condensed English Univers 57 Condensed 2 Headline Baskerville Old Style 4 3 Body Copy www.usm.my Univers 57 Condensed 0.75X 3X 4 Website Univers 57 Condensed * X = The height of the logotype USM Brand Manual ©2009 46
  • 6.3 Applications 2X Brochure Covers (‘A’ Series) - University The same principles apply when we move to an “A” series / shape brochure - with the appropriate proportions adjusted to reflect the space opportunity. X 0.5X 2.25X 0.75X Area for image 6X 0.75X Realising Your 1 Dreams Lorem ipsum dolor sit amet, 2 consectetuer adipiscing elit. 1 Headline Baskerville Old Style 3 2 Body Copy Univers 57 Condensed www.usm.my 3 Website 0.75X 3X Univers 57 Condensed * X = The height of the logotype USM Brand Manual ©2009 47
  • 6.4 Applications 2X Brochure Covers (‘A’ Series) - Schools We once again differentiate the Schools by colour, supporting both the School’s and USM’s brand identity development. X 0.5X 2.25X Pusat Pengajian Bahasa, Literasi & Terjemahan School of Languages, Literacies & Translations 1 0.75X Area for image 6X 0.75X Achieving Your 2 Ambitions Lorem ipsum dolor sit amet, 3 consectetuer adipiscing elit. 1 School Name Bahasa Univers 67 Bold Condensed English Univers 57 Condensed 2 Headline Baskerville Old Style 4 3 Body Copy www.usm.my Univers 57 Condensed 0.75X 3X 4 Website Univers 57 Condensed * X = The height of the logotype USM Brand Manual ©2009 48
  • 2.5X 6.5 Applications Advertising Grid - Portrait Opportunities will arise for us to place advertisements in newspapers or magazines - whether in the general or specialised media or in support of certain events or initiatives. We have devised two templates to be used which will reflect and reinforce the USM brand. Once again, as with all our brand collaterals, it is very important that we ensure every possible communications Area for Image opportunity reinforces the image and equity of our brand. By maintaining the similarity across every advertisement we place, we raise the USM profile and brand image. We have provided a specific space for an image to be placed - and it is equally important that the image used strongly and accurately reflects the USM brand. 0.5X The artwork for this University advertisement template is saved in Adobe Illustrator version CS3. Transforming Higher Education 1 1 Headline Baskerville Old Face for a Sustainable Tomorrow. 2 Body Copy Univers 57 Condensed Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam Claritas est etiam processus dynamicus, qui sequitur mutationem 3 Call to Action nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam consuetudium lectorum. Mirum est notare quam littera gothica, quam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci nunc putamus parum claram, anteposuerit litterarum formas Univers 57 Condensed tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat vel eum iriure dolor in. humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in Univers 67 Bold Condensed futurum. 2 Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam eros et accumsan et iusto odio dignissim qui blandit praesent nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam luptatum zzril delenit augue duis dolore te feugait nulla facilisi. erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo Nam liber tempor cum soluta nobis eleifend option congue nihil consequat vel eum iriure dolor in. imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores leger. 0.5X X 0.5X For more information, please call 604 653 3888 3 or visit www.usm.my X 35-38% width of layout Area for Copy X X * X = The height of the logotype USM Brand Manual ©2009 49
  • 6.6 Applications 2.5X Advertising Grid - Landscape Where the advertisement appears in a landscape format, please ensure you use the version shown here and do not try to manipulate the portrait version to fit. Area for Image 0.5X Transforming Higher Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam Claritas est etiam processus dynamicus, qui sequitur mutationem nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam consuetudium lectorum. Mirum est notare quam littera gothica, erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci quam nunc putamus parum claram, anteposuerit litterarum formas tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo humanitatis per seacula quarta decima. Et quinta decimae odem Education for a Sustainable 1 consequat vel eum iriure dolor in. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam 2 Tomorrow. eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat vel eum iriure dolor in. imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores leger. 0.5X X 0.5X For more information, please call 604 653 3888 3 or visit www.usm.my X 20-23% width of layout Area for Copy X X 1 Headline Baskerville Old Face 2 Body Copy Univers 57 Condensed 3 Call to Action Univers 57 Condensed Univers 67 Bold Condensed * X = The height of the logotype USM Brand Manual ©2009 50
  • 6.7 Applications 0.25X 0.25X Banners (Portrait) - University We frequently have the chance to use bright colourful banners to support events and signify launches or special occasions. X X Translating our brand identity effectively is straightforward if we apply the standard rules. 0.5X 0.5X These event banners (in portrait format) are for all events that are university related with our strong visual identity X X standing out for all to see. Realising Realising Your 1 Your 1 Dreams Dreams Lorem ipsum dolor Lorem ipsum dolor sit amet consectetu 2 sit amet consectetu 2 adipiscing elit. adipiscing elit. For more information, please visit 3 For more information, please visit 3 www.usm.my www.usm.my 1 Headline Baskerville Old Style 2 Body Copy Univers 57 Condensed X X 3 Call to Action Univers 57 Condensed Option 1 Option 2 * X = The height of the logotype USM Brand Manual ©2009 51
  • 6.8 Applications 0.25X 0.25X Banners (Portrait) - Schools When the event is school specific you can see the strength of the branding programme colours and the way they support the USM brand identity. X X The second option shown allows banners to be alternated when a large number are displayed together. 0.5X 0.5X Pusat Pengajian Sains Kesihatan Pusat Pengajian Sains Kesihatan School of Health Sciences X School of Health Sciences X Achieving Achieving Your 1 Your 1 Ambitions Ambitions Lorem ipsum dolor Lorem ipsum dolor sit amet consectetu 2 sit amet consectetu 2 adipiscing elit. adipiscing elit. For more information, please visit 3 For more information, please visit 3 www.usm.my www.usm.my 1 Headline Baskerville Old Style 2 Body Copy Univers 57 Condensed X X 3 Call to Action Univers 57 Condensed Option 1 Option 2 * X = The height of the logotype USM Brand Manual ©2009 52
  • 6.9 Applications Banners (Landscape) - University There are sometimes requirements for banners in landscape format - across entrances, paths or 0.5X 0.5X even roads. If you take advantage of the proportions and 0.6X measurements shown here we will continue to Realising Your Dreams. Lorem ipsum dolor sit amet consectetu adipiscing elit ipsum dolor. 2 1 X build the brand identity in a universal fashion. This is a banner for a university event. For more information, please visit www.usm.my 3 0.5X Option 1 0.5X 0.5X 0.6X Realising Your Dreams. Lorem ipsum dolor sit amet consectetu adipiscing elit ipsum dolor. 2 1 X For more information, please visit www.usm.my 3 0.5X Option 2 1 Headline Baskerville Old Style 2 Body Copy Univers 57 Condensed 3 Call to Action Univers 57 Condensed * X = The height of the logotype USM Brand Manual ©2009 53
  • 6.10 Applications Banners (Landscape) - Schools Each School will hold their own events and may need the banner in landscape format which 0.5X 0.5X is shown here. 0.6X Achieving Your Ambitions. Lorem ipsum dolor sit amet consectetu adipiscing elit ipsum dolor. 2 1 X Pusat Pengajian Sains Kesihatan School of Health Sciences 3 For more information, please visit www.usm.my 0.5X Option 1 0.5X 0.5X 0.6X Achieving Your Ambitions. Lorem ipsum dolor sit amet consectetu adipiscing elit ipsum dolor. 2 1 X Pusat Pengajian Sains Kesihatan School of Health Sciences 3 For more information, please visit www.usm.my 0.5X Option 2 1 Headline Baskerville Old Style 2 Body Copy Univers 57 Condensed 3 Call to Action Univers 57 Condensed * X = The height of the logotype USM Brand Manual ©2009 54
  • 6.11 Applications Webpage Template - University The USM website is one of the most dynamic, and fastest changing, representations of the USM brand. It has instant global reach and coverage and as such requires a strong reflection of the USM brand identity. Please refer to the Web Specifications document for a detailed review of structure and colour for presentation. USM Brand Manual ©2009 55
  • 6.12 Applications Webpage Template - Schools We encourage the individual Schools to constantly work with their web sites and communicate internally and externally through them. We have, however, constructed the same frameworks for the Schools to ensure that the brand identity of USM, and the colour distinction, continues to build our overall brand equity. USM Brand Manual ©2009 56
  • 6.13 Applications PowerPoint Template - University Mentransformasikan Pengajian Tinggi PowerPoint is an important tool for communications untuk Kelestarian Hari Esok internally and externally and we have therefore created a Microsoft PowerPoint template for all USM presentations. Lorem ipsum dolor sit amet, consectetuer adipiscing elitsed diam nonum my nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. This template consists of three key slides - Title Slide, Universiti Sains Malaysia Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper susc ipit lobortis nisl ut aliquip ex ea commodo consequat. Master Slide & End Slide - around which you can build your presentation. Powerpoint Template Duis autem vel eum iriure dolor in hendrerit in vulputate velit Vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et This is the University presentation and carries the 13 August 2009 university colours. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum www.usm.my Universiti Sains Malaysia Powerpoint Presentation 13 August 2009 Page 1 of 25 Title Slide Master Slide Terima Kasih End Slide USM Brand Manual ©2009 57
  • 6.14 Applications PowerPoint Template - Schools Pusat Pengajian Mentransformasikan Pengajian Tinggi In exactly the same way as other documents, we have Sains Komputer School of untuk Kelestarian Hari Esok constructed the Schools’ PowerPoint presentations to Computer Science reflect the colours of each School, supported by the Pusat Pengajian Sains Komputer Lorem ipsum dolor sit amet, consectetuer adipiscing elitsed diam nonum USM purple. my nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. School of Universiti Sains Malaysia Computer Science Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper susc ipit lobortis nisl ut aliquip ex ea commodo consequat. Powerpoint Template Duis autem vel eum iriure dolor in hendrerit in vulputate velit Vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et 13 August 2009 Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum www.usm.my Universiti Sains Malaysia Powerpoint Presentation 13 August 2009 Page 1 of 25 Title Slide Master Slide Terima Kasih End Slide USM Brand Manual ©2009 58
  • Ceremonial Every institution is defined by its history, and reflected in its ceremonial events which, themselves, make up a core part of that history. 7.0 USM Brand Manual ©2009 59
  • 7.1 Ceremonial Degree Certifications Option 1 Our degree certificates are the most immediate and direct reflection of the education and achievement of our students and are historically valuable parts of their lives. Embossed We have devised a new ceremonial seal to reflect the updated USM brand image and this will be used on all degree certificates. Dengan ini disahkan bahawa Gold (Metallic Ink) This is to certify that telah dianugerahkan Ijazah was conferred the degree of Naib Canselor Vice Chancellor Ceremonial Seal Pendaftar Registrar Graphics Tinted Gold (Metallic Ink) USM Brand Manual ©2009 60
  • 7.2 Ceremonial Degree Certifications Option 2 Our degree certificates are the most immediate and direct reflection of the education and achievement of our students and are historically valuable parts of their lives. Hot-Stamped Gold We have devised a new ceremonial seal to reflect the updated USM brand image and this will be used on all degree certificates. Dengan ini disahkan bahawa Hot-Stamped Gold This is to certify that telah dianugerahkan Ijazah was conferred the degree of Naib Canselor Vice Chancellor Ceremonial Seal Pendaftar Registrar Graphics Tinted Gold (Metallic Ink) USM Brand Manual ©2009 61
  • University 7.3 Ceremonial Gonfalons A colourful and important part of our traditional ceremonial events is the gonfalons - flags to reflect achievements and their place in our history. The gonfalons have been designed to take advantage of the colourful mix of the university purple and the individual school colours. Health Sciences Arts Engineering Hybrid USM Brand Manual ©2009 62
  • Merchandise Merchandise items play an important role in presenting the image of the university. It is thus imperative that attention and care be given to the important task of implementing the brand identity on these merchandise. For items not mentioned in this manual, the style and specifications can be used as a guide. 8.0 USM Brand Manual ©2009 63
  • 8.1 Merchandise Caps We have prepared a number of ‘templates’ of potential merchandise items. This is not a definitive list but should be used as a guide when other new items are suggested given that it shows the optimum presentation of the brand. USM Brand Manual ©2009 64
  • 8.2 Merchandise Polo Shirts Polo shorts are very popular items and should be seen as a representative of a broader range of clothing options. USM Brand Manual ©2009 65
  • 8.3 Merchandise Namecard Holder Namecard holders can be used as gifts or commemorative items. It is essential to be aware of the printing process to be used to maximise the impact of the brand. USM Brand Manual ©2009 66
  • 8.4 Merchandise Pens - Option 1 Pens are good gifts and mementoes but it is important to ensure that a visually effective brand mark is applied even on such a small available surface area. USM Brand Manual ©2009 67
  • 8.5 Merchandise Pens - Option 2 Pens are good gifts and mementoes but it is important to ensure that a visually effective brand mark is applied even on such a small available surface area. USM Brand Manual ©2009 68
  • 8.6 Merchandise Lanyard Lanyards have taken on a ubiquitous presence over recent years and so can be popular and strong examples of the USM brand. USM Brand Manual ©2009 69
  • 8.7 Merchandise Mousepad With a computer on every desk, it is always positive to see the USM Brand Signature prominently displayed on a mousepad alongside it. USM Brand Manual ©2009 70
  • 8.8 Merchandise Decals The USM campus has restrictions for use of cars and motorbikes, reflected by the decals they are required to display. We should not let the opportunity pass to both bring out the Brand Signature on campus and also share it with others wherever we drive or park. Mentransformasikan Pengajian Tinggi untuk Kelestarian Hari Esok AGU 8509 AGU 8509 www.usm.my www.usm.my www.usm.my USM Brand Manual ©2009 71
  • Glossary This glossary is to help you communicate with both internal and external parties for optimum consistency of reproduction of the USM Brand Identity. 9.0 USM Brand Manual ©2009 72
  • 9.1 Glossary Artwork (A/W) Decals Glossary of Terms Illustrations, diagrams, line art and photographs Car window stickers for easy identification. prepared for reproduction. Also called Finished The Brand Identity Guidelines have been developed to Art or F/A. Gonfalons assist you and your team bring the USM identity to life and The traditional flags used in ceremonial events to reflect manage its implementation. In doing so, you will interact Brand Signature achievements and history. with various trades and industries that have their own A combination of the Crest, the Logotype and jargon to describe the nature of their work. the Descriptor. These are locked together as a Landscape Format single entity. A horizontal orientation of a page. This guide identifies the terms and jargon most commonly used to help you in your relationship with your suppliers. For only by clearly speaking the same language can we CMYK Logotype expect to communicate a consistent and clear identity The colour make up of Cyan, Magenta, Yellow and The registered graphic design of a brand or corporate system for the University. Black. name, consisting of a unique combination of letterforms that may be combined with symbols. Call to Action A customer service initiative as a sign off to Monochrome leave consumers with a contact number or A range of tones of a single colour. URL of the organisation. Portrait Format Construction Grid A vertical orientation of a page. The measurement and proportional relationship of all the various Brand Signature elements. Pantone Matching System (PMS) A set of standard colours for printing, each of which is Clear Space specified by a specific number. This is required to keep the Signature free from any other visual distraction or interference i.e. other graphic elements. USM Brand Manual ©2009 73
  • The End USM Brand Manual ©2009 74