Slides embraer 344

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A presentation on Consumer Behavior of Introducing a new airlines company in Dhaka-Kolkata-Dhaka Route.

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Slides embraer 344

  1. 1. Welcome
  2. 2. INTRODUCTION       Recent GDP growth of 2%. Biman Issues. Intensive Industrialization. Introduction of a new Airlines. Purpose of this Research. Justification of choosing this country.
  3. 3. METHODOLOGY     20 Respondents. Open Ended Questions and Interviews. Post decision Evaluations are being considered mostly. Source of International Data- CAPA
  4. 4. Things that come into consideration Food Service Cheap Price Standard in all aspects 10% 40% 25% 25%
  5. 5. Most preffered airlines for international Flights Biman United GMG Emirates 15% 40% 25% 20%
  6. 6. Sufficiency of number of airlines to Kolkata Suffecient Insufficient 30% 70%
  7. 7. Motive of going to Kolkata Business Vacation Personal 10% 20% 70%
  8. 8. Preferred flight to Kolkata United Biman GMG Jet airways 17% 33% 28% 22%
  9. 9. Reason behind the choice of airlines Food Service Economy Luxury 10% 15% 25% 50%
  10. 10. Level of rush in the flights Lot of rush Not much Allways Sometimes 20% 40% 30% 10%
  11. 11. Flight Delays Delayed Not Delayed Allways Delayed Sometimes Delayed 20% 40% 30% 10%
  12. 12. Maintenance of the standards Yes No 40% 60%
  13. 13. Will a new airliner can solve the problems? Yes No 40% Maybe 40% 20%
  14. 14. INDUSTRY ANALYSIS Size.  Trends.  Outlook 
  15. 15. COMPETITOR ANALYSIS Bangladesh International Capacity breakdown by airlines Biman Bangladesh Emirates United airways Jet airways Flydubai Air Arabia Qatar Airways Saudi Arabian Airlines Other 28% 35% 8% 4% 4% 5% 5% 5% 6%
  16. 16. SWOT     Strengths. Weakness. Opportunity. Threats.
  17. 17. Embraer E-175.  Capacity:120  Price: 28.5 MillionUS$  Number of Planes: 2  FLEET DESCRIPTION
  18. 18. ROUTE PLANNING AND RELEVANCE WITH AIRCRAFT
  19. 19. Biman Bangladesh Top 10 International Routes Sylhet-Dubai Chittagong-Abu Dhabi Dhaka-Jeddah Dubai-Chittagong Dhaka-Singapore Biman top 10 International Routes Dubai-Lahore Dhaka- Kolkata Dhaka-Riyadh Dhaka-Kulalampur Dhaka-Kathmundu 0 1000 2000 3000 4000
  20. 20. United airways Top 10 international routes Sylvet-Dubai Dubai-London London-Sylhet Dhaka-Kolkata United airways Top international routes Dhaka-Bangkok Dhaka-Dubai Dhaka-Kulalampur Dhaka-Kathmundu Kolkata-Chittagong 0 500 1000 1500 2000 2500
  21. 21. TIME SCHEDULE Labor Flights •Dhaka 7.00 AM Premium Flights •Dhaka 12.00 AM
  22. 22. PRICING   Labor Flights Dhaka-Kolkata-Dhaka 12000 BDT. Premium Flights Dhaka-Kolkata-Dhaka 20000 BDT
  23. 23. QUESTIONS?
  24. 24. LET’S CALL IT A DAY. Thank You Very Much For Your Concentration

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