Multiple services

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A presentation on introducing a new multi-service company, ASIANA

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Multiple services

  1. 1.  Contribution of services in Bangladesh.  A better place to live.  Better prosperity.  Change in human lifestyle.  Concept of “Asiana”
  2. 2.         Service types: Washing. Cleaning. Electricity Maintenance. Transport. Painting. Gardening and pest control. Child Care.
  3. 3.  Evaluation standards.  Encounter stage.  Roles and scripts.  Hybrid service.  Differentiation strategy.  Highly intangible.  Service concept.  Supplementary service.
  4. 4.  New concept.  Self service for a few.  Safe and sound environment.  Immediate response.  Emergency procedures.
  5. 5.  Product.  Pricing.  Place.  Promotion.  Process.  People.  Physical Environment.  Productivity and Quality.
  6. 6. Washing Per month charge: 5000 BDT Cleaning 500 BDT per room Electricity Maintenance 500 per call. Operational costs must be provided by the customer 700 Per hour for Ordinary cars. Transport 1500 Per hour for Fancy cars. Painting 1000 Per room (Interior) 10000 Per house (Interior and exterior) Gardening and Pest Control 7000BDT Per month Child care 10000 Per month *People who are using our child care facility and washing facility with our membership card will get 15%Dscount for all services.
  7. 7. Cost of the facilities 11 crore BDT. Car cost Micro Buses- 1crore 50 Lakhs BDT. (15 Lakhs Each). Number of Buses: 10. Private cars- 1 crore (10 Lakhs each). Number of Cars: 10. Fancy Cars- 1 crore.(20 Lakhs each). Numer of Cars: 5 Washing machines cost Office wings and workers facility setup cost 2lakh 50thousand (10000 each). 25 machines. 5 lakhs BDT (1lakh for each facility).
  8. 8. Experts salary 5 Lakhs BDT (50,000 each)/Month Workers salary 3 Lakh BDT (10,000 each)/Month Spokesperson salary 1lakh 50 thousand (15000 each)/Month Child care 2 lakh 50 thousand. (10000 each)/Month Marketing Cost 20 Billboards 200000/ Month. Total Investment 20 Crore BDT Interest rate 17% Debt-Equity 70%-30%
  9. 9. Sales Projection for ASIANA (2013-2017) 80000000 70000000 60000000 50000000 40000000 Sales Projection for ASIANA (2013-2017) 30000000 20000000 10000000 0 2013 2014 2015 2016 2017
  10. 10. Net Profit Projection Of Asiana 30000000 25000000 20000000 15000000 Net Profit Projection Of Asiana 10000000 5000000 0 2013 2014 2015 2016 2017
  11. 11. ROI projection for 2013-2017 60% 50% 1st Year ROI is -7% 40% 30% 20% 10% 0% -10% ROI projection for 2013-2017 2013 2014 2015 2016 2017 -7% 23% 22% 30.70% 52.30%
  12. 12. Process.  Physical Evidence.  Customer actions.  Points of contact:   Visible contact. Invisible contact.  Support Processes 
  13. 13. Physical Evidence: Ads, Parking sights, carts, toys, cars, magazine, TV, Baby foods, delivery trucks, etc. Customer actions: Calls, Providing registration, going to rooms. designs, Check-in baby and Line of Interaction Visible contact: Woker-customer communication, greetings, child care workers, help from washing facility. Line of Visibility Invisible contact: Call centre orders, making reservations, online payment, taking baby to the child care, delivery of cars to the spot and returning of cars. Line of internal interaction Support processes: Call centre orders, reservation systems, regestration systems, prepared baby foods, quality of service.
  14. 14.  Values associated with the service.  Facilities.  Psychographic segments.  Profit potentials.  Specific attributes.
  15. 15.  Back up teams.  Different facilities.  Fixed capacity MGT.  Stretching in Eid, Puja, New year.  Agencies for recruiting.  Chasing patterns of demand.
  16. 16.  Off peak.  Shoulder.  Peak.
  17. 17. Thank You

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