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Social Media Training
 

Social Media Training

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The Social Media Workshop is designed to define / give you a clearer idea of what social media is and what it can do for your business, whether positively or negatively. ...

The Social Media Workshop is designed to define / give you a clearer idea of what social media is and what it can do for your business, whether positively or negatively.

The workshop is broken down into various chapters which will discuss in detail important topics such as essential definitions, online tools, strategy creation, and the ways to manage damage control effectively.

Each section will be discussed separately and examples will be given to support each topic.

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    Social Media Training Social Media Training Presentation Transcript

    • Social Media Workshop
    • OverviewThe Social Media Workshop is designed to define / give you a clearer ideaof what social media is and what it can do for your business, whetherpositively or negatively.The workshop is broken down into various chapters which will discuss indetail important topics such as essential definitions, online tools, strategycreation, and the ways to manage damage control effectively.Each section will be discussed separately and examples will be given tosupport each topic.prototype-interactive.com
    • Social MediaBasics & Definitions
    • Social MediaWhat is Social Media?This section will define social media, itwill explain the two sides of social mediaand its close relation with web 2.0.The 4x pillars of social media strategyIn this part, we will take a closer look atthe 4x engagement strategies which areessential to any successful plan.prototype-interactive.com
    • Social Media & Social Networking Often social media is confused with social networking, this is incorrect as they are two different realms in their own right.  This section will analyse the behavior of the two and distinguish one from the other, whilst identifying how they compliment each other.prototype-interactive.com
    • SEO & SEM Search Engine Optimization Definition Benefits to your brand Tips & Tactics What NOT to doBillions of searches are Search Engine Marketingperformed each month.How does Social Media influence Definitionyour search rankings? SEM Campaigns Tips & Tacticsprototype-interactive.com
    • Get the tools right
    • Word of “click” Share, Speak, Shine. Tactics of sharing online will be revealed here, whether its images, posts, videos or links.  This section will highlight the importance of word-of-mouth online and how it can lead to increased brand exposure. prototype-interactive.com
    • Supporting Social Media Tools How to get the most out of: Bitly Youtube Facebook Twitter Linkedin Increase your reach using: Mobile RSS Games Virtual Worldsprototype-interactive.com
    • Defining your Strategy
    • Social Media StrategyTo create an effective social media Once your social media strategy isstrategy, there are various elements set, a SWOT analysis helps you towhich need to be considered; these identify your core strengths, yourelements include: weaknesses, opportunities andDetermination of your goals & objectives understand threats. Research; identify your target audience, identifysocial media platforms which match The SWOT analysis is not a one timeyour target audience etc. thing, but an ongoing exercise as theDevelop Content & Contacts list will change frequently. Talk to your customersMeasure ResultsAnalyse, Adapt & Improveprototype-interactive.com
    • ACCESS Model vs. SM StrategyThe ACCESS Model is an acronym This section will explain eachwhich stands for:  acronym in detail and provide insight of how they vary from theirAudience offline behavior.ConceptCompetition Online CommunityExecution Introduction of the communitySocial Media Behaviors to your contentSales Viability Five kinds of communities Managing your communityprototype-interactive.com
    • Listen, Learn & Implement Listen Usage of existing resources Educating your employees Learn In this section, the six-step process for implementing a social media strategy will be shared. Implement SWOT Analysis revision (which is based on the employees insight) Strategic Contentprototype-interactive.com
    • Tracking Social Media How do you monitor all the buzz? How do you monitor your brand and protect your hard earned reputation? How do you find prospects using social media? Online reputation management tools help you define keywords, or phrases you wish to track and then watches for any mention of your company name, products, or services. Its important to defend and monitor your online reputation.prototype-interactive.com
    • Damage Control Social Media Content gone wrong Converting negative perceptions into positive. How do you make that happen in the social media world?  What steps do you take to keep negative social media damage to a minimum? How should a company develop a crisis strategy?prototype-interactive.com
    • Prototype Interactive FZ LLC Loft Office 1, 208 Dubai Media City P.O. Box 502204 Dubai, United Arab EmiratesFor more information contact: T: +971 (0) 4446 5789 F: +971 (0) 4446 5765Sarah RassasseE: sarah@prototype.ae www.prototype-interactive.comor call us under:+971 (0) 4446 5789
    • Image ReferencesSlide 4:http://www.flickr.com/photos/terinea/1104709726/Slide 5:http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/lightbox/Slide 8:http://www.flickr.com/photos/altemark/337248947/sizes/m/in/photostream/Slide 13:http://www.flickr.com/photos/lumaxart/2137737248/lightbox/Slide 14:http://www.flickr.com/photos/generated/1545620972/sizes/m/in/photostream/Slide 17:http://www.flickr.com/photos/iriya/4529637707/lightbox/Slide 18:http://www.flickr.com/photos/terryhollis/1410819823/lightbox/prototype-interactive.com