Grassroots Stimulus Plan<br />Flickr:   maury.mccown<br />
Flickr:   stephanie marie sarah<br />
Flickr:   André Pipa<br />
Word of Mouth In Real Life<br />Reach<br />Shelf Life<br />+1 Mo.<br />+2 Mo.<br />+3 Mo.<br />+4 Mo.<br />
2nd Best Purchasing Influencer?<br />Flickr: JeanineAnderson<br />Flickr: DanOCan<br />Magazine/ Newspaper Articles<br />O...
Word of Mouth Online<br />Reach<br />Shelf Life<br />+1 Mo.<br />+2 Mo.<br />+1 Yr.<br />+2 Yr.<br />
A Small Percentage of Users <br />Contribute the Most Content<br />Web Users and Web Community – Oct. 22nd 2008 http://rub...
Reviews On Yelp<br />Locals / Non-Locals<br />* Unscientific poll consisting of me counting reviews of a number of local b...
We are motivated to post only when its <br />really bad or really awesome (or funny) <br />Share <br />More<br />OMG<br />...
The Stimulus Part<br /><ul><li>Be more Generous
Yes, its free marketing…that’s the Stimulus part of it
If someone asked you for a good:
Coffee shop, Food cart, Chiropractor, School…
What would you recommend?
Why do you give to your charities?
Who do you trust?
Post that online!
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Ignite Corvallis 2 - Grassroots Stimulus Plan

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This is my Ignite Corvallis 2 talk about my idea for a Grass Roots Stimulus Plan.

Delivered November 5th, 2009

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  • No, I’m not talking about everyone grabbing a shovel and fixing the roads in the neighborhood…
  • And I’m not asking you to buy more stuff or spend more money
  • I’m talking about Word of Mouth. Its like the Holy Grail of marketing.
  • If you ask someone you trust or know about which product, dentist, or service to use…you would probably use or buy what they recommended. Or at least try it out.
  • Powerful, but not much reach. And the shelf life is pretty short.
  • #2? Online Reviews. Stuff consumers do influences buying decisions more than things businesses do.
  • Much longer life and thus touches WAAAAAY more people. Talk about businesses, people, services, charities, and organizations you like
  • Just filler to let me finish
  • Who has done at least 1 online review? OK, now who has done at least 20?
  • We need more people contributing!
  • We’re letting people who don’t even live here tell us what is best… what?
  • Most people don’t post online unless its really cool or really bad
  • This is the stimulus part. Talk about local businesses, people, organizations, charities online on your Blog, a review site, or comment on their blog
  • Businesses have a part in this too
  • Organizations need to listen to all of this great info out there. Good, bad, or somewhere in between.
  • Think of it like a comment card. If someone had a great experience, don’t you want to know about it? What about a bad experience?
  • Pour Gas on the fire! Thank people! Encourage the behavior! How?....
  • Maybe offer something small like a gift card or a comment on their blog. You’re innovators, you’ll think of something.
  • One thing a week? Think about what happened in the last week that was good. Maybe its something mundane or expected. But it was good. Talk about that.
  • Thanks!
  • Ignite Corvallis 2 - Grassroots Stimulus Plan

    1. 1. Grassroots Stimulus Plan<br />Flickr: maury.mccown<br />
    2. 2. Flickr: stephanie marie sarah<br />
    3. 3. Flickr: André Pipa<br />
    4. 4.
    5. 5. Word of Mouth In Real Life<br />Reach<br />Shelf Life<br />+1 Mo.<br />+2 Mo.<br />+3 Mo.<br />+4 Mo.<br />
    6. 6. 2nd Best Purchasing Influencer?<br />Flickr: JeanineAnderson<br />Flickr: DanOCan<br />Magazine/ Newspaper Articles<br />Online Reviews<br />Word of Mouth<br />Advice From<br />Salesman<br />1st<br />2nd<br />3rd<br />Last<br />
    7. 7. Word of Mouth Online<br />Reach<br />Shelf Life<br />+1 Mo.<br />+2 Mo.<br />+1 Yr.<br />+2 Yr.<br />
    8. 8.
    9. 9.
    10. 10. A Small Percentage of Users <br />Contribute the Most Content<br />Web Users and Web Community – Oct. 22nd 2008 http://rubiconconsulting.com/downloads/whitepapers/Rubicon-web-community.pdf<br />
    11. 11. Reviews On Yelp<br />Locals / Non-Locals<br />* Unscientific poll consisting of me counting reviews of a number of local businesses<br />
    12. 12. We are motivated to post only when its <br />really bad or really awesome (or funny) <br />Share <br />More<br />OMG<br />FTW*<br />FAIL<br />Share <br />Less<br />More Happy<br />Less Happy<br />*For The Win!<br />
    13. 13. The Stimulus Part<br /><ul><li>Be more Generous
    14. 14. Yes, its free marketing…that’s the Stimulus part of it
    15. 15. If someone asked you for a good:
    16. 16. Coffee shop, Food cart, Chiropractor, School…
    17. 17. What would you recommend?
    18. 18. Why do you give to your charities?
    19. 19. Who do you trust?
    20. 20. Post that online!
    21. 21. Blog, Review, Comment, Rate, and Recommend</li></li></ul><li>Flickr: Desert4wd<br />
    22. 22. Flickr: niclindh<br />
    23. 23. Flickr: ajajayne<br />
    24. 24. Flickr: ` B a r c a<br />
    25. 25. Flickr: bookgrl<br />
    26. 26. Flickr: horizontal.integration<br />
    27. 27. Thanks!<br />Jason Prothero<br />Twitter: @protherj<br />

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