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Ignite Corvallis 2 - Grassroots Stimulus Plan
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Ignite Corvallis 2 - Grassroots Stimulus Plan

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This is my Ignite Corvallis 2 talk about my idea for a Grass Roots Stimulus Plan. …

This is my Ignite Corvallis 2 talk about my idea for a Grass Roots Stimulus Plan.

Delivered November 5th, 2009


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  • No, I’m not talking about everyone grabbing a shovel and fixing the roads in the neighborhood…
  • And I’m not asking you to buy more stuff or spend more money
  • I’m talking about Word of Mouth. Its like the Holy Grail of marketing.
  • If you ask someone you trust or know about which product, dentist, or service to use…you would probably use or buy what they recommended. Or at least try it out.
  • Powerful, but not much reach. And the shelf life is pretty short.
  • #2? Online Reviews. Stuff consumers do influences buying decisions more than things businesses do.
  • Much longer life and thus touches WAAAAAY more people. Talk about businesses, people, services, charities, and organizations you like
  • Just filler to let me finish
  • Who has done at least 1 online review? OK, now who has done at least 20?
  • We need more people contributing!
  • We’re letting people who don’t even live here tell us what is best… what?
  • Most people don’t post online unless its really cool or really bad
  • This is the stimulus part. Talk about local businesses, people, organizations, charities online on your Blog, a review site, or comment on their blog
  • Businesses have a part in this too
  • Organizations need to listen to all of this great info out there. Good, bad, or somewhere in between.
  • Think of it like a comment card. If someone had a great experience, don’t you want to know about it? What about a bad experience?
  • Pour Gas on the fire! Thank people! Encourage the behavior! How?....
  • Maybe offer something small like a gift card or a comment on their blog. You’re innovators, you’ll think of something.
  • One thing a week? Think about what happened in the last week that was good. Maybe its something mundane or expected. But it was good. Talk about that.
  • Thanks!
  • Transcript

    • 1. Grassroots Stimulus Plan
      Flickr: maury.mccown
    • 2. Flickr: stephanie marie sarah
    • 3. Flickr: André Pipa
    • 4.
    • 5. Word of Mouth In Real Life
      Reach
      Shelf Life
      +1 Mo.
      +2 Mo.
      +3 Mo.
      +4 Mo.
    • 6. 2nd Best Purchasing Influencer?
      Flickr: JeanineAnderson
      Flickr: DanOCan
      Magazine/ Newspaper Articles
      Online Reviews
      Word of Mouth
      Advice From
      Salesman
      1st
      2nd
      3rd
      Last
    • 7. Word of Mouth Online
      Reach
      Shelf Life
      +1 Mo.
      +2 Mo.
      +1 Yr.
      +2 Yr.
    • 8.
    • 9.
    • 10. A Small Percentage of Users
      Contribute the Most Content
      Web Users and Web Community – Oct. 22nd 2008 http://rubiconconsulting.com/downloads/whitepapers/Rubicon-web-community.pdf
    • 11. Reviews On Yelp
      Locals / Non-Locals
      * Unscientific poll consisting of me counting reviews of a number of local businesses
    • 12. We are motivated to post only when its
      really bad or really awesome (or funny)
      Share
      More
      OMG
      FTW*
      FAIL
      Share
      Less
      More Happy
      Less Happy
      *For The Win!
    • 13. The Stimulus Part
      • Be more Generous
      • 14. Yes, its free marketing…that’s the Stimulus part of it
      • 15. If someone asked you for a good:
      • 16. Coffee shop, Food cart, Chiropractor, School…
      • 17. What would you recommend?
      • 18. Why do you give to your charities?
      • 19. Who do you trust?
      • 20. Post that online!
      • 21. Blog, Review, Comment, Rate, and Recommend
    • Flickr: Desert4wd
    • 22. Flickr: niclindh
    • 23. Flickr: ajajayne
    • 24. Flickr: ` B a r c a
    • 25. Flickr: bookgrl
    • 26. Flickr: horizontal.integration
    • 27. Thanks!
      Jason Prothero
      Twitter: @protherj

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