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South Africa’s future decision-makers, movers and shakers have had their say and for the third year in a row, Protea Hotels has been named the coolest hotel group in the Sunday Times Generation Next 2013 Brand Survey awards.
It is also the Hotel Group’s fourth win in five years. The annual youth survey, conducted by HDI Youth Marketeers, is watched closely by brand marketers because it is a yardstick of what the leaders of tomorrow believe are products that’ll grow with them. It illustrates the effectiveness of marketing campaigns to a generation that is more tech-savvy than ever and likes information in bite-sized chunks.