Consumer Snapshot November 2013
 

Consumer Snapshot November 2013

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Consumer Snapshot November 2013 Consumer Snapshot November 2013 Presentation Transcript

  • Consumer Snapshot november 201 3 www.ProsperDiscovery.com
  • november 201 3 sentiment strategy holiday Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk. www.ProsperDiscovery.com © 2013, Prosper®
  • sentiment very confident/confident in chances for a strong economy {adults 1 8+} consumer confidence 45% 40% 39.7% 36.4% economic sentiment rebounds – somewhat – in November, with 36.4% very confident/confident in chances for a strong economy 13 month summary 35% 30% 28.3% current reading remains below 1 month average 3 (37.5%), continuing to cast a shadow over an already cautious holiday season for shoppers 25% 20% Source: Monthly Consumer Survey www.ProsperDiscovery.com © 2013, Prosper®
  • sentiment very confident/confident in chances for a strong economy {adults 1 8+} 60% consumer confidence 50% economic sentiment rebounds – somewhat – in November, with 36.4% very confident/confident in chances for a strong economy 40% 13 month summary 30% current reading remains below 1 month average 3 (37.5%), continuing to cast a shadow over an already cautious holiday season for shoppers 20% we’ve seen worse… 10% current reading is 8% below Nov-1 though remains 2, above recession-era sentiment 0% holiday ’1 buzzwords: cautious, conservative, budget3 conscious, SALE! Nov-06 Nov-07 Nov-08 Nov-09 Nov-10 Nov-11 Nov-12 Nov-13 Source: Monthly Consumer Survey www.ProsperDiscovery.com © 2013, Prosper®
  • strategy practicality & focus on needs {adults 1 8+} 60% practicality perks up 52.6% 55% 50.2% 50% 45% 40% while confidence climbed in November, consumers’ penchants for practicality (47.5%) increased slightly from October (46.2%) practical purchase intentions are up 1 1% year-over-year 47.5% 43.0% will Santa bring socks this year? 35% focus on the necessities when at the store (52.6%) rises slightly from October (51.7%) and up 5% year-over-year 30% on holiday shoppers’ lists: jewelry, apparel, electronics, gift cards, sporting goods, beauty, toys – all rising from 2009 I have become more practical and realistic in my purchases I focus more on what I NEED rather than what I WANT think thoughtful, targeted spending, quality vs. quantity Source: Monthly Consumer Survey www.ProsperDiscovery.com © 2013, Prosper®
  • holiday 201 3 planned spending per person* gifts, décor, cards, food & flowers $780 holiday spending plans $760 $751 $755 $752 $741 $735 $740 $71 9 $720 $700 $738 on average, holiday shoppers plan to spend about $738 on gifts, décor, cards, food, and flowers in 201 down 1.9% from last year’s $752 3, $700 $694 $682 $680 $660 $640 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 * Estimated Actual Spending 2004 - 2012 Source: National Retail Federation/Prosper Insights & Analytics™ www.ProsperDiscovery.com © 2013, Prosper®
  • holiday 201 3 planned spending per person* gifts, décor, cards, food & flowers + SELF SPENDING $1,000 holiday spending plans $900 $800 $789 $81 9 $845 $852 $801 $831 $878 $893 $868 $783 on average, holiday shoppers plan to spend about $738 on gifts, décor, cards, food, and flowers in 201 down 1.9% from last year’s $752 3, the grand total $700 add in the presents shoppers are buying for themselves, and consumers plan to spend $868 on holiday season $600 $500 $400 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Gifts, Décor, Cards, Food & Flowers Self Spending * Estimated Actual Spending 2004 - 2012 Source: National Retail Federation/Prosper Insights & Analytics™ www.ProsperDiscovery.com © 2013, Prosper®
  • holiday 201 3 year-over-year planned spending gifts, décor, cards, food & flowers $633 Millennials -5% $601 $823 Gen X $847 $760 Boomers $200 $400 2012 Source: Prosper Insights & Analytics™ $600 2013 add in the presents shoppers are buying for themselves, and consumers plan to spend $868 on holiday season 0% $688 $- the grand total move over, millennials $687 Silent on average, holiday shoppers plan to spend about $738 on gifts, décor, cards, food, and flowers in 201 down 1.9% from last year’s $752 3, 3% -3% $738 holiday spending plans $800 Gen X-ers are the strongest spenders for holiday ‘1 not only spending the highest on average 3, ($847), but also the only generation increasing $1,000 holiday spending over 201 2 Millennials (1983 – 1995), Gen X (1965 – 1982), Boomers (1946 – 1964), Silent (born pre-1946) www.ProsperDiscovery.com © 2013, Prosper®
  • thanks visit ConsumerSnapshot.com access: ______________________to Consumer Snapshot InsightCenter™ PowerPoint Slides …and more Pam Goodfellow Consumer Insights Director Prosper Insights & Analytics™ pam@goProsper.com ProsperDiscovery.com Messier 82 image source www.ProsperDiscovery.com © 2013, Prosper®