Consumer Snapshot May 2013

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Consumer Snapshot May 2013

  1. 1. www.ProsperDiscovery.comConsumer Snapshotmay 2013
  2. 2. © 2013, Prosper®discoverysentiment strategymay 2013Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present orfuture methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.
  3. 3. © 2013, Prosper®sentimentSource: Monthly Consumer Surveyconsumer confidencethose very confident/confident in chances for a strongeconomy wobble in May, decreasing slightly to 39.3%very confident/confident in chances for a strong economy{adults 18+}consumers struggle with uncertaintysentiment is volatile – we haven’t seen any consecutivemonths of increase since Q3 201230%32%34%36%38%40%42%
  4. 4. © 2013, Prosper®sentimentSource: Monthly Consumer Surveyconsumer confidencethose very confident/confident in chances for a strongeconomy wobbles in May, decreasing slightly to 39.3%layoff predictions over the next six months{adults 18+}consumers struggle with uncertaintysentiment is volatile – we haven’t seen any consecutivemonths of increase since Q3 2012unemploymenteight out of ten consumers feel that there will be “more”or the “same” number of layoffs over the next sixmonths, increasing slightly over a year agoMore, 24.8%Same, 55.4%Fewer, 19.8%wait a minute…isn‘t the US unemployment rate in decline?
  5. 5. © 2013, Prosper®sentimentU.S. unemployment rate / labor force participation rate0.02.04.06.08.010.012.061.562.062.563.063.564.064.565.065.566.066.5Civilian Labor Force Participation Rate Civilian Unemployment RateLaborForceParticipationRate(%)CivilianUnemploymentRate(%)Source: U.S. Department of Labor: Bureau of Labor Statistics
  6. 6. © 2013, Prosper®40%42%44%46%48%50%52%54%56%58%May-07Sep-07Jan-08May-08Sep-08Jan-09May-09Sep-09Jan-10May-10Sep-10Jan-11May-11Sep-11Jan-12May-12Sep-12Jan-13May-13All/Most of the Time Sometimes/NeverstrategySource: Monthly Consumer Surveyhow often do you feel that there is "too much month at the end of your paycheck"?{adults 18+}“too much month”consumers seem a bit more comfortable intheir ability to meet monthly spendingdemands compared to the Great Recessionand years followingGreat RecessionDebt CeilingCrisishowever among those 25 to 34, this gap isrelatively non-existent, with the challengesof child rearing, mortgages, student loandebt, etc. evident among this group
  7. 7. © 2013, Prosper®strategySource: Monthly Consumer Surveyfeeling “Worse Off” financially compared to a year ago{adults 18+}feeling “worse off” financiallywhile 25-34 years are the most likely to feel afinancial pinch from month-to-month, the other agegroups aren’t immune to monetary struggles0%5%10%15%20%25%30%35%Adults18+18-24 25-34 35-44 45-54 55-64 65+about third of those 45+ are feeling “worse off”financially compared to a year ago, perhapsrevealing pressures of paying down mortgages,college tuition, student loans, AND preparing forretirement…what about saving?
  8. 8. © 2013, Prosper®strategySource: U.S. Department of Commerce: Bureau of Economic Analysis/FREDU.S. personal saving rate0.01.02.03.04.05.06.07.08.09.0May-07Sep-07Jan-08May-08Sep-08Jan-09May-09Sep-09Jan-10May-10Sep-10Jan-11May-11Sep-11Jan-12May-12Sep-12Jan-13Percentspending at the expense of savingthe US personal saving rate remains at lowsnot seen since just before the Great Recession
  9. 9. © 2013, Prosper®strategyhow much of your annual income do you estimate you will save this year?[adults 18+]spending at the expense of savingthe US personal saving rate remains at lowsnot seen since just before the Great RecessionSource: Monthly Consumer Survey0%1 to 10%11 to 20%21 to 50%More than 50%savings plansnearly half of consumers plan to save just1% to 10% of their income this year22.7% anticipates saving 0% - though animprovement over a year ago (25.1%)younger consumers maintain the mostaggressive savings outlookslearned a lesson?
  10. 10. © 2013, Prosper®discoveryhappiness score [by generation, indexed to adults 18]members of the Silent generation identifiedas happiest in America, followed byBoomers, Gen X, and Millennialsas the number of candles on birthdaycakes increase, so does happiness?for more…visit ProsperDiscovery.comSource: American Pulse™90 95 100 105 110 115MillennialsGen XBoomersSilentoverall happiness increases with ageother findings:Boomers tend to be happier with their love livesversus other generationsMillennials are happier with their work lives /government compared to older generationsKey: Millennials (1983 – 1995), Gen X (1965 – 1982), Boomers (1946 – 1964), Silent (born pre-1946)
  11. 11. © 2013, Prosper®thanksvisit ______________________to access:Consumer Snapshot InsightCenter™PowerPoint Slides…and moreProsper Insights & Analytics™400 W Wilson Bridge Rd, Ste 200Worthington, OH 43085info@goProsper.comProsperDiscovery.comConsumerSnapshot.comMessier 82 image source

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