Consumer Snapshot August 2013
 

Consumer Snapshot August 2013

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Consumer Snapshot August 2013 Consumer Snapshot August 2013 Presentation Transcript

  • www.ProsperDiscovery.com Consumer Snapshot august 2013
  • © 2013, Prosper® sentiment strategy august 2013 Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk. back-to-school
  • © 2013, Prosper® sentiment Source: Monthly Consumer Survey consumer confidence economic sentiment weakens in August, with those confident/very confident in chances for a strong economy down 2 points from July at 37.8% very confident/confident in chances for a strong economy {adults 18+} 13 month summary current reading a bit of a setback, but overall direction over the past year is still positive one year ago, though, confidence was in the middle of a two month climb – the last time two consecutive months of increase was recorded (Jul-Aug-Sept ’12) 34.0% 37.8% 30% 32% 34% 36% 38% 40% 42%
  • © 2013, Prosper® sentiment Source: Monthly Consumer Survey very confident/confident in chances for a strong economy {adults 18+} silver lining? August’s reading is the highest reading recorded for the month since the recession began 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Aug-07 Aug-08 Aug-09 Aug-10 Aug-11 Aug-12 Aug-13 consumer confidence economic sentiment weakens in August, with those confident/very confident in chances for a strong economy down two points from July at 37.8% 13 month summary current reading a bit of a setback, but overall direction over the past year is still positive one year ago, though, confidence was in the middle of a two month climb – the last time two consecutive months of increase was recorded (Jul-Aug-Sept ’12) debt ceiling crisis ‘11
  • © 2013, Prosper® strategy Source: Monthly Consumer Survey practicality & focus on needs {adults 18+} pragmatic purchasing to continue… while practicality declined 3 points from July, the indicator remains in line with Aug-12, despite the YOY increase in confidence 52.0% 50.8% 43.5% 44.0% 35% 40% 45% 50% 55% 60% I have become more practical and realistic in my purchases I focus more on what I NEED rather than what I WANT majority still focus on needs about 51% focus on just the necessities when at the store, down just a point from a year ago indicative of the cautious spending attitudes among consumers…
  • © 2013, Prosper® strategy in the news…
  • © 2013, Prosper® back-to-school overview planned BTS spending drops about $50 from 2012, though still tracking ahead of recession-riddled years planned household spending {adults 18+ who shop for back-to-school} Source: National Retail Federation/Prosper Insights & Analytics™ $594 $549 $606 $604 $689 $635 $- $100 $200 $300 $400 $500 $600 $700 $800 2008 2009 2010 2011 2012 2013
  • © 2013, Prosper® back-to-school planned spending by holiday {in billions} Source: National Retail Federation/Prosper Insights & Analytics™ BTS connection to holiday? $579.8 $72.6 $20.7 $18.6 $17.2 $13.3 $12.3 $8.0 $4.7 $0 $100 $200 $300 $400 $500 $600 Winter Holidays* Back-to-School/College Mother's Day Valentine's Day Easter Father's Day Super Bowl Halloween St. Patrick's Day * NRF estimate of Winter Holiday sales, defined as retail industry sales in the months of November and December. overview planned BTS spending drops about $50 from 2012, though still tracking ahead of recession-riddled years both seasons mean BIG business to retailers
  • © 2013, Prosper® back-to-school planned household spending {adults 18+ who shop for back-to-school} Source: National Retail Federation/Prosper Insights & Analytics™ 3 out of 10 US Adults 18+ shop for Back-to-School 9 out of 10 U.S. Adults 18+ celebrate Winter Holidays not from a spending perspective: 1. BTS shoppers represent a much smaller subset of the Adult population compared to Holiday 2. BTS shopping is primarily needs-based, while Holiday shopping is rooted in discretionary spending Needs-based: purchases justified as “essential” Wants-based: just because you want it doesn’t mean you’ll get it vs. overview planned BTS spending drops about $50 from 2012, though still tracking ahead of recession-riddled years BTS connection to holiday?
  • © 2013, Prosper® back-to-school planned household spending {adults 18+ who shop for back-to-school} Source: National Retail Federation/Prosper Insights & Analytics™ driven by promotions, excited by sales, but balanced by budgets not from a spending perspective: 1. BTS shoppers represent a much smaller subset of the Adult population compared to Holiday 2. BTS shopping is primarily needs-based, which Holiday shopping is rooted in discretionary spending overview planned BTS spending drops about $50 from 2012, though still tracking ahead of recession-riddled years BTS connection to holiday? what can we learn from BTS? similar shopping behaviors, patterns savvy showroomers, armed with mobile devices early bird shoppers, thanks to the “creep”
  • © 2013, Prosper® thanks visit ______________________to access: Consumer Snapshot InsightCenter™ PowerPoint Slides …and more Pam Goodfellow Consumer Insights Director Prosper Insights & Analytics™ pam@goProsper.com ProsperDiscovery.com ConsumerSnapshot.com Messier 82 image source