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  • 1. Special Report: Election 2012 Preview American Pulse™, March-2012 3,567 respondents participated in the 2nd March American Pulse conducted 3/26-4/2/2012. Margin of error is +/- 1.6%. BIGinsight™ 400 W. Wilson Bridge Rd. Suite 200 Worthington, OH 43085 Ph: 614-846-0146© 2012, Prosper®
  • 2. People Are Paying Attention to the Election How much attention have you been paying to the Election in general? Adults 18+ Republicans Democrats Independents 1 – Not paying any attention at all 7.3% 3.3% 5.4% 4.2% 2 – Not paying much attention 10.1% 6.7% 9.8% 10.1% 3 – Neutral 12.3% 8.7% 12.6% 11.3% 4 – Paying some attention 41.2% 41.9% 43.9% 45.5% 5 – Paying a lot of attention 29.2% 39.5% 28.3% 28.9% Total 100.0% 100.0% 100.0% 100.0% Average 3.7 4.1 3.8 3.8 Not paying any/Not paying much attention 17.4% 10.0% 15.2% 14.3% Paying some/a lot of attention 70.3% 81.3% 72.2% 74.4% 70.3% of Adults 18+ have been paying some/a lot of attention to the election. Republicans have been paying the most attention at 81.3% followed by Independents (74.4%) and Democrats (72.2%). Source: American Pulse™, March-2012, N=3567© 2012, Prosper®
  • 3. Also Keeping Tabs on the Potential Republican Nominees How much attention have you been paying to the Republican candidates? (Adults 18+) Not paying 19.9% any/Not paying Paying some/paying much a lot of attention Neutral 12.2% Republicans: 83.3% 67.9% Democrats: 66.1% Paying some/a lot Independents: 71.6% Clearly Republicans feel it is important to pay attention to their Republican candidates for this year’s Presidential election, but Independents are watching too. Source: American Pulse™, March-2012, N=3567© 2012, Prosper®
  • 4. Tracking the 2012 Presidential Election For the 2012 presidential election, have you or will you use any of the following media to get information on the candidates? (Check all that apply) TV Internet Newspaper Word of Mouth Radio Magazines Adults 18+ Social Media Direct Mail Mobile Device Blogs Text Messages 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% Adults 18+ feel that TV, Internet and Newspaper are by far the most informative forms of media. Source: American Pulse™, March-2012, N=3567© 2012, Prosper®
  • 5. Toss Up for Most Excited Political Party Are you excited to vote in the 2012 Presidential Election? (Adults 18+) 26.2% Somewhat/Very 47.2% excited Not at all/Not very excited Republicans: 53.1% 3 – Neutral Somewhat/Very Democrats: 52.0% excited Independents: 38.9% 26.7% Republicans show the most excitement for the upcoming election, Democrats are close behind while Independents aren’t showing much enthusiasm this year. Source: American Pulse™, March-2012, N=3567© 2012, Prosper®
  • 6. Issues That Impact Votes Which of these issues will have the most impact on your vote in 2012? (Choose only one) Economy Govt Spending/Budg Cuts No particular issue Job Creation Adults 18+ Taxes Education Immigration Abortion Foreign Policy 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% Economy looks to have the most amount of impact on Adults 18+ when voting. Source: American Pulse™, March-2012, N=3567© 2012, Prosper®
  • 7. Unnamed Republican Candidate Has Edge Among Adults 18+ and Independent Voters If the Presidential Election were held today, who would you be more likely to vote for? 90.0% 83.3% 80.0% 75.4% Adults 18+ 70.0% Republicans 60.0% Democrats Independents 50.0% 44.2% 38.9% 39.0% 40.0% 36.3% 30.0% 24.6% 20.0% 16.9% 13.5% 11.1% 8.8% 7.9% 10.0% 0.0% President Obama Someone from the Undecided Republican party The Undecided votes may play a big role in this year’s election. Source: American Pulse™, March-2012, N=3567© 2012, Prosper®
  • 8. Contact For media inquiries: Chrissy Wissinger, Senior Manager, Communications chrissy@biginsight.com Dianne Kremer, Analyst dianne@biginsight.com 614-846-0146DisclaimerAmerican Pulse™ is a trademark of Prosper Business Development. Services are delivered by Prosper and/ora Prosper affiliated company (“Prosper”). Prosper makes no warranties, either expressed or implied,concerning: data gathered or obtained from any source; the present or future methodology employed inproducing statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon anduse thereof shall be at the user’s own risk.