Digital Hispanic Market

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Digital Hispanic Market

  1. 1. Special Report:Digital Hispanic Market<br />April 2011<br />24,754 respondents participated in the BIGresearch®Simultaneous Media Usage® (SIMM®17) Survey <br />conducted 10/27/2010-1/4/2011. <br />Margin of error is +/- 0.9% at a 99% confidence level.<br />BIGinsight™ <br />450 W. Wilson Bridge Rd.<br />Suite 370<br />Worthington, OH 43085<br />Ph: 614-846-0146<br />
  2. 2. More Hispanics Own Cell Phones, and They are More Likely Than Adults 18+ to Text and Take Pictures/Videos<br />Source: BIGresearch® SIMM®17, Dec-2010, N=24,754<br />© 2011, Prosper®<br />
  3. 3. Hispanic Consumers Are More Likely than Adults 18+ to Regularly Use New Mobile Devices<br />Source: BIGresearch® SIMM®17, Dec-2010, N=24,754<br />© 2011, Prosper®<br />
  4. 4. Hispanics Are Also More Likely to Regularly Search the Internet on Mobile Devices<br />Source: BIGresearch® SIMM®17, Dec-2010, N=24,754<br />© 2011, Prosper®<br />
  5. 5. Mobile Activities are More Prominent Among Hispanic Consumers As Well<br />Hispanic consumers tend to be more engaged in online content while using mobile devices, making this media a smart option for increased ROI.<br />Source: BIGresearch® SIMM®17, Dec-2010, N=24,754<br />© 2011, Prosper®<br />
  6. 6. Media Influence on Electronics Purchases<br />Hispanics 18+<br />When weighted by consumption, mobile media has the largest influence on Electronics purchases among Hispanic consumers. Online media and radio are also top influences.<br />Source: Prosper MediaPlanIQ™, DEC-2010<br />© 2011, Prosper®<br />
  7. 7. Media Influence on Electronics Purchases<br />Adults 18+<br />For all Adults 18+, online media has the most influence on Electronics purchases, following by TV and newspaper. Mobile is the 5th most influential media category.<br />Source: Prosper MediaPlanIQ™, DEC-2010<br />© 2011, Prosper®<br />
  8. 8. Media Influence on Apparel Purchases<br />Hispanics vs. Adults 18+<br />For apparel purchases, mobile media has a greater influence on Hispanic consumers (12.8%) compared to the general population (7.3%).<br />Source: Prosper MediaPlanIQ™, DEC-2010<br />© 2011, Prosper®<br />
  9. 9. Contact<br />For media inquiries:Chrissy Wissinger, Communications Manager chrissy@bigresearch.com <br />Randi Honkonen, Analyst<br />randi@bigresearch.com 614-846-0146<br />www.BIGinsight.com <br />Disclaimer<br />BIGresearch® is a registered trademark of Prosper Business Development Corp. Services are delivered by Prosper and/or a Prosper affiliated company (“Prosper”). Prosper makes no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing BIGresearch® statistics; or the BIGresearch® data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.<br />© 2011, Prosper®<br />

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