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Consumer Snapshot August 2014

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  • 1. www.ProsperDiscovery.com Consumer Snapshot august 2014
  • 2. © 2014, Prosper®www.ProsperDiscovery.com sentiment strategy august 2014 Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk. back-to-school
  • 3. © 2014, Prosper®www.ProsperDiscovery.com sentiment consumer confidence sentiment remains relatively stable in August, with 41.5% confident/very confident in chances for a strong economy, off half a point from July very confident/confident in chances for a strong economy {adults 18+} 13 month summary while confidence continues to track below January’s 13 month high (43.2%), August continues the consistent pattern of ‘14 – and rests nearly 4 points ahead of Aug-13 Source: Prosper Insights & Analytics 37.8% 28.3% 43.2% 41.5% 20% 25% 30% 35% 40% 45%
  • 4. © 2014, Prosper®www.ProsperDiscovery.com sentiment very confident/confident in chances for a strong economy {adults 18+} confidence continues to uptick like previous months, Aug-14 represents the first August reading since the Great Recession to exceed 40%, though the current reading rests 2.4 points below pre- recession Aug-07 Source: Prosper Insights & Analytics 43.9% 23.6% 31.1% 27.8% 20.6% 34.0% 37.8% 41.5% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Aug-07Aug-08Aug-09Aug-10Aug-11Aug-12Aug-13Aug-14 consumer confidence sentiment remains relatively stable in August, with 41.5% confident/very confident in chances for a strong economy, off half a point from July 13 month summary while confidence continues to track below January’s 13 month high (43.2%), August continues the consistent pattern of ‘14 – and rests nearly 4 points ahead of Aug-13 Debt Crisis
  • 5. © 2014, Prosper®www.ProsperDiscovery.com strategy practicality & focus on needs {adults 18+} practicality eases in August, two of out five (42.2%) say they’ve become more practical with their purchasing, backing down from July’s 44.6% the current reading is also tracking about 2 points below Aug-13 while declining more than a point from July, the majority of consumers (50.2%) continue to focus on just the necessities majority focus on needs Source: Prosper Insights & Analytics while this month’s reading remains elevated from Q2, it is tracking just below last year’s level 44.0% 42.2% 50.8% 50.2% 30% 35% 40% 45% 50% 55% I have become more practical and realistic in my purchases I focus more on what I NEED rather than what I WANT
  • 6. © 2014, Prosper®www.ProsperDiscovery.com holiday spending total planned spending (in billions) $601.8 $74.9 $19.9 $17.3 $15.9 $12.5 $12.4 $7.0 $6.3 $4.8 $0 $100 $200 $300 $400 $500 $600 $700 Winter Holidays* Back to School/College Mother's Day Valentine's Day Easter Father's Day Super Bowl Halloween Independence Day St. Patrick's Day overview combined spending for the 2014 Back-to-School / College season is estimated at $74.9 billion, second only to the Winter Holiday shopping season ($601.8 billion) * NRF estimate of Winter Holiday sales, defined as retail industry sales in the months of November and December. Source: National Retail Federation/Prosper Insights & Analytics™
  • 7. © 2014, Prosper®www.ProsperDiscovery.com back-to-school back-to-school historical planned spending {adults 18+} overview combined spending for the 2014 Back-to-School / College season is estimated at $74.9 billion, second only to the Winter Holiday shopping season ($601.8 billion) Source: National Retail Federation/Prosper Insights & Analytics™ back-to-school at-a-glance consumers are expected to spend about 5% more for Back-to-School compared to last year $563 $594 $549 $606 $604 $689 $635 $669 $400 $450 $500 $550 $600 $650 $700 $750 2007 2008 2009 2010 2011 2012 2013 2014 overall, BTS spending is estimated to reach $26.5 billion
  • 8. © 2014, Prosper®www.ProsperDiscovery.com back-to-college back-to-college historical planned spending {adults 18+} overview combined spending for the 2014 Back-to-School / College season is estimated at $74.9 billion, second only to the Winter Holiday shopping season ($601.8 billion) Source: National Retail Federation/Prosper Insights & Analytics™ back-to-college at-a-glance consumers are expected to spend nearly 10% more for Back-to-College compared to last year overall, BTC spending is estimated to reach $48.4 billion $642 $599 $846 $836 $809 $907 $837 $916 $400 $500 $600 $700 $800 $900 $1,000 2007 2008 2009 2010 2011 2012 2013 2014 NRF.com/backtoschool back-to-school at-a-glance consumers are expected to spend about 5% more for Back-to-School compared to last year overall, BTS spending is estimated to reach $26.5 billion
  • 9. © 2014, Prosper®www.ProsperDiscovery.com thanks visit ______________________to access: Consumer Snapshot InsightCenter™ PowerPoint Slides …and more Pam Goodfellow Consumer Insights Director Prosper Insights & Analytics™ pam@goProsper.com ProsperDiscovery.com ConsumerSnapshot.com Messier 82 image source

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