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  • 1. www.ProsperDiscovery.com Consumer Snapshot july 2014
  • 2. © 2014, Prosper®www.ProsperDiscovery.com sentiment strategy july 2014 Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk. rebounding spending?
  • 3. © 2014, Prosper®www.ProsperDiscovery.com sentiment consumer confidence sentiment remains stable in July with 42.0% confident/very confident in chances for a strong economy, flat from June’s 42.2% very confident/confident in chances for a strong economy {adults 18+} 13 month summary sentiment has yet to best Jan-14’s 13 month high (43.2%), but the Jul-14 reading is tracking 2+ points ahead of Jul-13 (39.6%) Source: Prosper Insights & Analytics 39.6% 42.0% 20% 25% 30% 35% 40% 45%
  • 4. © 2014, Prosper®www.ProsperDiscovery.com sentiment very confident/confident in chances for a strong economy {adults 18+} moving past the downturn? Jul-14 marks the first 40%+ reading for confidence since the Great Recession, though remains 12% below Jul-07 Source: Prosper Insights & Analytics consumer confidence sentiment remains stable in July with 42.0% confident/very confident in chances for a strong economy, flat from June’s 42.2% 13 month summary sentiment has yet to best Jan-14’s 13 month high (43.2%), but the Jul-14 reading is tracking 2+ points ahead of Jul-13 (39.6%) 47.8% 18.8% 27.2% 27.9% 26.5% 32.8% 39.6% 42.0% 0% 10% 20% 30% 40% 50% 60% Jul-07 Jul-08 Jul-09 Jul-10 Jul-11 Jul-12 Jul-13 Jul-14 younger consumers remain the most optimistic about a strong economy: 18-24 = 49.0%, 25-34 = 53.8%
  • 5. © 2014, Prosper®www.ProsperDiscovery.com strategy practicality & focus on needs {adults 18+} practicality perks up after reaching a low in Jun-14 not seen since early ‘08, pragmatic purchase intentions rise 10%+ to current 44.6% still trending below Jul-13 (46.9%) as shoppers approach the BTS shopping season, more than half (51.7%) are zeroing in on just the necessities, up more than 15% from Jun-14 (44.1%) majority focus on needs Source: Prosper Insights & Analytics 54.7% 51.7% 46.9% 44.6% 30% 35% 40% 45% 50% 55% 60% I have become more practical and realistic in my purchases I focus more on what I NEED rather than what I WANT following practicality’s pattern, this indicator also tracks below Jul-13 (54.7%)
  • 6. © 2014, Prosper®www.ProsperDiscovery.com strategy while consumers increasingly more relaxed about their approaches to spending, they have yet to revert to pre-recession levels recovery? practicality & focus on needs {adults 18+} Source: Prosper Insights & Analytics 38.8% 44.6% 47.4% 51.7% 30% 35% 40% 45% 50% 55% 60% 65% Jul-07 Jul-08 Jul-09 Jul-10 Jul-11 Jul-12 Jul-13 Jul-14 I have become more practical and realistic in my purchases I focus more on what I NEED rather than what I WANT practicality perks up still trending below Jul-13 (46.9%) as shoppers approach the BTS shopping season, more than half (51.7%) are zeroing in on just the necessities, up more than 15% from Jun-14 (44.1%) majority focus on needs following practicality’s pattern, this indicator also tracks below Jul-13 (54.7%) after reaching a low in Jun-14 not seen since early ‘08, pragmatic purchase intentions rise 10%+ to current 44.6%
  • 7. © 2014, Prosper®www.ProsperDiscovery.com economic rebound outlook improves…marginally Source: Prosper Insights & Analytics will the economy rebound? {adults 18+} 20% 25% 30% 35% 40% 45% 50% Jul-09 Jul-10 Jul-11 Jul-12 Jul-13 Jul-14 Yes No Not sure about one out of three (34.7%) is positive about a post-recession economic rebound, up slightly from a year ago (32.5%) low reached in Jul-11 (27.8%) as the debt ceiling crisis loomed those under 35 are the most positive about an eventual rebound, while consumers 45-64 (and approaching retirement) maintain the most pessimistic outlooks
  • 8. © 2014, Prosper®www.ProsperDiscovery.com the wealth effect outlook improves…marginally Source: Prosper Insights & Analytics which of the following statements best suits your feelings? {adults 18+} about one out of three (34.7%) is positive about a post-recession economic rebound, up slightly from a year ago (32.5%) low reached in Jul-11 (27.8%) as the debt ceiling crisis loomed those under 35 are the most positive about an eventual rebound, while consumers 45-64 (and approaching retirement) maintain the most pessimistic outlooks 34.9% 46.6% 18.5% 0% 10% 20% 30% 40% 50% 60% 70% Jul-09 Jul-10 Jul-11 Jul-12 Jul-13 Jul-14 I feel more wealthy than I did last year at this time I feel I have the same wealth as I did last year at this time I feel less wealthy than I did last year at this time consumers are growing increasingly secure with their financial standing (18.5%), though this groups still represents the minority better financial footing
  • 9. © 2014, Prosper®www.ProsperDiscovery.com home cleaning aisle would you agree or disagree that the Household Cleaning Products aisle in your store is arranged in an easy to shop manner? {by retailer shopped most often for HHC} 7 in 10 say their store is easy to shop figure rises among Walmart, Target, Costco and Kroger shoppers Source: Prosper Insights & Analytics 69.5% 72.5% 77.1% 72.8% 77.7% 69.6% 64% 66% 68% 70% 72% 74% 76% 78% 80% Adults 18+ Walmart Target Costco Kroger Dollar General Strongly Agree/Agree
  • 10. © 2014, Prosper®www.ProsperDiscovery.com home cleaning aisle how often do you have trouble finding the household cleaning products you want to buy? {by retailer shopped most often for HHC} majority of shoppers “never” have trouble Kroger shoppers are the least likely to have difficulty in the HHC aisle, while nearly half of Dollar General customers indicate that they regularly or occasionally have problems shopping this aisle Source: Prosper Insights & Analytics 7 in 10 say their store is easy to shop figure rises among Walmart, Target, Costco and Kroger shoppers 38.5% 39.9% 41.7% 43.4% 34.5% 48.4% 0% 10% 20% 30% 40% 50% 60% Adults 18+ Walmart Target Costco Kroger Dollar General Regularly/Occasionally chief complaint among Dollar General shoppers: locating HHC products in the store
  • 11. © 2014, Prosper®www.ProsperDiscovery.com chief complaint among Dollar General shoppers: locating HHC products in the store home cleaning aisle would you agree or disagree that improvements could be made to the Household Cleaning Products aisle(s) that would make finding these products easier? {by retailer shopped most often for HHC} DG shoppers may have more trouble but fewer think there’s room for improvement discount shoppers are the most vocal about need for change Source: Prosper Insights & Analytics majority of shoppers “never” have trouble Kroger shoppers are the least likely to have difficulty in the HHC aisle, while nearly half of Dollar General customers indicate that they regularly or occasionally have problems shopping this aisle 7 in 10 say their store is easy to shop figure rises among Walmart, Target, Costco and Kroger shoppers36.9% 41.4% 38.5% 36.0% 29.3% 31.7% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Adults 18+ Walmart Target Costco Kroger Dollar General Strongly Agree/Agree
  • 12. © 2014, Prosper®www.ProsperDiscovery.com thanks visit ______________________to access: Consumer Snapshot InsightCenter™ PowerPoint Slides …and more Pam Goodfellow Consumer Insights Director Prosper Insights & Analytics™ pam@goProsper.com ProsperDiscovery.com ConsumerSnapshot.com Messier 82 image source