Consumer Snapshot April 2014
 

Consumer Snapshot April 2014

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    Consumer Snapshot April 2014 Consumer Snapshot April 2014 Presentation Transcript

    • www.ProsperDiscovery.com Consumer Snapshot april 2014
    • © 2014, Prosper®www.ProsperDiscovery.com sentiment strategy april 2014 Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk. purchase intentions
    • © 2014, Prosper®www.ProsperDiscovery.com sentiment Source: Monthly Consumer Survey consumer confidence sentiment rises slightly in April with 41.2% confident/very confident in chances for a strong economy, up half a point from March very confident/confident in chances for a strong economy {adults 18+} 13 month summary while confidence remains two points below the 13 month high recorded in January, sentiment seems to have stabilized since the October’s low (courtesy of the government shutdown) 40.1% 41.2% 20% 25% 30% 35% 40% 45%
    • © 2014, Prosper®www.ProsperDiscovery.com sentiment Source: Monthly Consumer Survey very confident/confident in chances for a strong economy {adults 18+} cautiously optimistic…again? current confidence level is technically the highest April reading since the Great Recession, but rests just slightly ahead of Apr-13 and a full 5 points below pre-recession sentiment consumer confidence sentiment rises slightly in April with 41.2% confident/very confident in chances for a strong economy, up half a point from March 13 month summary while confidence remains two points below the 13 month high recorded in January, sentiment seems to have stabilized since the October’s low (courtesy of the government shutdown) 46.5% 40.1% 41.2% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Apr-07 Apr-08 Apr-09 Apr-10 Apr-11 Apr-12 Apr-13 Apr-14
    • © 2014, Prosper®www.ProsperDiscovery.com strategy Source: Monthly Consumer Survey practicality & focus on needs {adults 18+} cautious optimism for retailers? practicality toward purchasing declines in April (41.7%) for the second consecutive month year-over-year, pragmatic purchase intentions are down 13%+ still, fewer than half (48.5%) contend that they zero in on just what they need when at the store, down nearly 10% from Apr-13 focus necessities upticks in April with spring signaling spending in key areas (home improvement, lawn & garden, apparel), expect tempered enthusiasm from consumers so what does this mean? 48.1% 41.7% 53.4% 48.5% 30% 35% 40% 45% 50% 55% 60% I have become more practical and realistic in my purchases I focus more on what I NEED rather than what I WANT
    • © 2014, Prosper®www.ProsperDiscovery.com purchase intentions Source: National Retail Federation/Monthly Consumer Survey what do you plan to spend your tax refund on? {adults 18+ expecting a tax refund} nearly half of refund seekers plan to pad their savings accounts…however, more than one in ten (12.8%) are planning to spend on vacation travel, up 25% from Apr-13 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Savings Pay down debt Everyday expenses Vacation Major purchase 2013 2014 compared to last year, fewer (10.7%, down 20%) plan to make a major purchase (i.e. TV, auto, furniture, etc.)
    • © 2014, Prosper®www.ProsperDiscovery.com purchase intentions Source: Monthly Consumer Survey do you plan to make any of the following major (big dollar) purchases within the next 6 months? {adults 18+} sentiment echoed in 6 month purchase plans among adults overall nearly one in four (23.0%) are planning vacation travel in next six months, rising 15% year-over-year 0% 10% 20% 30% Vacation Travel Computer Car/Truck Furniture Major Home Improvement TV Home Appliances Mobile Device Jewelry/Watch Apr-13 Apr-14 nearly of refund seekers plan to pad their savings accounts…however, more than one in ten (12.8%) are planning to spend on vacation travel, up 25% from Apr-13 compared to last year, fewer (10.7%, down 20%) plan to make a major purchase (i.e. TV, auto, furniture, etc.)
    • © 2014, Prosper®www.ProsperDiscovery.com purchase intentions Source: Monthly Consumer Survey do you plan to make any of the following major (big dollar) purchases within the next 6 months? {by generation} sentiment echoed in 6 month purchase plans among adults overall nearly one in four (23.0%) are planning vacation travel in next six months, rising 15% year-over-year nearly of refund seekers plan to pad their savings accounts…however, more than one in ten (12.8%) are planning to spend on vacation travel, up 25% from Apr-13 compared to last year, fewer (10.7%, down 20%) plan to make a major purchase (i.e. TV, auto, furniture, etc.) 0% 10% 20% 30% Vacation Travel Computer Car/Truck Furniture Major Home Improvement Adults 18+ Millennials Gen X Boomers Silent Key: Millennials (1983 – 1996), Gen X (1965 – 1982), Boomers (1946 – 1964), Silent (born pre-1946) look for Millennials to drive durables spending over the next two quarters
    • © 2014, Prosper®www.ProsperDiscovery.com thanks visit ______________________to access: Consumer Snapshot InsightCenter™ PowerPoint Slides …and more Pam Goodfellow Consumer Insights Director Prosper Insights & Analytics™ pam@goProsper.com ProsperDiscovery.com ConsumerSnapshot.com Messier 82 image source