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Consumer Snapshot September 2013
 

Consumer Snapshot September 2013

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    Consumer Snapshot September 2013 Consumer Snapshot September 2013 Presentation Transcript

    • www.ProsperDiscovery.com Consumer Snapshot september 2013
    • © 2013, Prosper® sentiment strategy september 2013 Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk. holiday preview
    • © 2013, Prosper® sentiment Source: Monthly Consumer Survey consumer confidence economic sentiment weakens for the third consecutive month in September, with 37.4% confident/very confident in chances for a strong economy very confident/confident in chances for a strong economy {adults 18+} 13 month summary current reading marks the only time over the past year where confidence has declined for 2+ months in a row Sep-12 to Sep-13 has been quite the rollercoaster ride of emotions, with consumers feeling up/down about the state of the economy 37.9% 37.4% 34% 35% 36% 37% 38% 39% 40% 41% fiscal cliff
    • © 2013, Prosper® 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Sep-07 Sep-08 Sep-09 Sep-10 Sep-11 Sep-12 Sep-13 sentiment Source: Monthly Consumer Survey very confident/confident in chances for a strong economy {adults 18+} headed into holiday… confidence remains on par with Sep-12, elevated from recession-era readings consumer confidence economic sentiment weakens for the third consecutive month in September, with 37.4% confident/very confident in chances for a strong economy 13 month summary current reading marks the only time over the past year where confidence has declined for 2+ months in a row Sep-12 to Sep-13 has been quite the rollercoaster ride of emotions, with consumers feeling up/down about the state of the economy
    • © 2013, Prosper® strategy Source: Monthly Consumer Survey practicality & focus on needs {adults 18+} practically prepping for holiday spending? nearly half of consumers (48.1%) reveal pragmatic purchase intentions, jumping four points from August majority still focus on needs 52% focused on just what they need when at the store, lowering from 57% a year ago 49.5% 48.1% 56.8% 51.9% 35% 40% 45% 50% 55% 60% I have become more practical and realistic in my purchases I focus more on what I NEED rather than what I WANT current level consistent with pre-holiday readings from Sep-08 to Sep-12 (Sep-07 = 36.7%) reading is below recession-era recordings, but remains elevated from Sep-07 (43.2%) What’s in store for Holiday 2013?
    • © 2013, Prosper® holiday preview Source: Monthly Consumer Survey preliminary holiday gift spending plans {adults 18+ who have holiday spending plans in mind} 2012 repeat? gift spending plans for Holiday 2013 relatively in line with last year’s budgets, perhaps slightly less optimistic 0% 10% 20% 30% 40% 50% 60% Sep-07 Sep-08 Sep-09 Sep-10 Sep-11 Sep-12 Sep-13 I plan on spending MORE for gifts than last year. I plan on spending the SAME for gifts as last year. I plan on spending LESS for gifts than last year.
    • © 2013, Prosper® holiday preview Source: Monthly Consumer Survey Prosper Holiday Spending Index {by generation} 2012 repeat? gift spending plans for Holiday 2013 relatively in line with last year’s budgets, perhaps slightly less optimistic 122.4 102.0 86.0 90.1 80 90 100 110 120 130 Baseline: Adults 18+ (Index = 100) Gen X Millennials Boomers Silent spending plans by generation Millennials maintain the most aggressive holiday gift buying plans, while Boomers are the most likely to cut back Key: Millennials (1983 – 1995), Gen X (1965 – 1982), Boomers (1946 – 1964), Silent (born pre-1946)
    • © 2013, Prosper® holiday preview Source: Monthly Consumer Survey, US Census Bureau Holiday 2012 Planned Gift Spending {by generation} 2012 repeat? gift spending plans for Holiday 2013 relatively in line with last year’s budgets, perhaps slightly less optimistic Key: Millennials (1983 – 1995), Gen X (1965 – 1982), Boomers (1946 – 1964), Silent (born pre-1946) spending plans by generation Millennials maintain the most aggressive holiday gift buying plans, while Boomers are the most likely to cut back Silent $17.7 billion 14% Boomers $39.5 billion 32% Millennials $23.3 billion 19% Gen X $41.7 billion 34% Millennial enthusiasm is great, but… Boomers account for about a third of overall holiday gift spending, while Millennials represent one-fifth decline in spending among Boomers would likely outweigh increase in spending among Millennials
    • © 2013, Prosper® thanks visit ______________________to access: Consumer Snapshot InsightCenter™ PowerPoint Slides …and more Pam Goodfellow Consumer Insights Director Prosper Insights & Analytics™ pam@goProsper.com ProsperDiscovery.com ConsumerSnapshot.com Messier 82 image source