• Share
  • Email
  • Embed
  • Like
  • Private Content
BIG Consumer Snapshot October 2012
 

BIG Consumer Snapshot October 2012

on

  • 455 views

 

Statistics

Views

Total Views
455
Views on SlideShare
401
Embed Views
54

Actions

Likes
0
Downloads
1
Comments
0

2 Embeds 54

http://ic.consumersnapshot.com 47
http://insightcenter.goprospertech-staging.com 7

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    BIG Consumer Snapshot October 2012 BIG Consumer Snapshot October 2012 Presentation Transcript

    • Consumer Snapshot October 2012 PA M G O O D F E L L O W CONSUMER INSIGHTS DIRECTOR, BIGINSIGHT™ 400 W. Wilson Bridge Road, Suite 200, Worthington, OH, 43085 614-846-0146 info@BIGinsight.com
    • October 2012 Snapshot photo credit: Beverly & Pack via photo pin cc Consumer Confidence This report is derived from the following studies: • BIGinsight™ Monthly Consumer Survey, October 2012 (N = 8899, respondents surveyed 10/2 – 10/8/12) • BIGinsight™ Monthly Consumer Survey Trends, October 2007 – October 2012 Disclaimer: BIGinsight™ is a trademark of Prosper Business Development Corp. Services are delivered by Prosper and/or a Prosper affiliated company (“Prosper”). Prosper makes no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.© 2012, Prosper®
    • Confidence Points to Cautious ConsumersConfident/Very Confident in Chances for a Strong EconomyAdults 18+ 40% 37.9% If the Debt Crisis had this 35% effect on Confidence, 35.7% 30% How might the Fiscal Cliff 25% affect to sentiment post- election? 22.0% 20%© 2012, Prosper® Source: BIGinsight.com
    • Confidence Points to Cautious ConsumersConfident/Very Confident in Chances for a Strong EconomyAdults 18+ 40% 50% 37.9% 45% 40% 35% 35.7% 35% 30% 30% 25% 20% 15% 25% 10% 5% 22.0% 20% 0% Oct-07 Oct-08 Oct-09 Oct-10 Oct-11 Oct-12© 2012, Prosper® Source: BIGinsight.com
    • Confidence Points to Cautious Consumers Fiscal Cliff Election Year = Uncertainty Political / National Security Issues Employment© 2012, Prosper® Source: BIGinsight.com
    • Find a “Friend” in Santa...In the last 6 months, have you made any of the following changes?Adults 18+ 60.0% 58.1% 56.1% 55.0% 50.8% 50.0% 48.2% 47.1% 45.0% 40.0% 38.6% 35.0% Oct-07 Oct-08 Oct-09 Oct-10 Oct-11 Oct-12 I have become more practical and realistic in my purchases I focus more on what I NEED rather than what I WANT© 2012, Prosper® Source: BIGinsight.com
    • Find a “Friend” in Santa... Economic uncertainty…obviously Paying down debt, reducing spending UP from Sept-12, Oct-11 Increasing savings highest October reading since Oct-06 Holiday spending on the horizon Think targeted, planned spending© 2012, Prosper® Source: BIGinsight.com
    • More from October… 73% still impacted by the Pain at the Pump $3.90/gal estimated by Halloween Walmart bests Kohl’s in Women’s, Payless in Shoes YOY gains for Toys R Us, Amazon in Toys 90 Day Outlook improves over past 4 years (2008 – 2011), but falters versus 2007 DSLR trend? Plans to purchase Digital Cameras highest in 2 years Meet Little Miss “Not” Hot, Honey Boo Boo NEW Consumer Snapshot InsightCenter™© 2012, Prosper® Source: BIGinsight.com
    • Contact 400 W. Wilson Bridge Road Suite 200 Worthington, OH 43085 Ph: 614-846-0146 info@BIGinsight.com _ www.ConsumerSnapshot.com© 2012, Prosper®