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BIG Call - May 2012
BIG Call - May 2012
BIG Call - May 2012
BIG Call - May 2012
BIG Call - May 2012
BIG Call - May 2012
BIG Call - May 2012
BIG Call - May 2012
BIG Call - May 2012
BIG Call - May 2012
BIG Call - May 2012
BIG Call - May 2012
BIG Call - May 2012
BIG Call - May 2012
BIG Call - May 2012
BIG Call - May 2012
BIG Call - May 2012
BIG Call - May 2012
BIG Call - May 2012
BIG Call - May 2012
BIG Call - May 2012
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BIG Call - May 2012

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  1. The BIG Call May 2012 PA M E L A G O O D F E L L O WCONSUMER INSIGHTS DIRECTOR, BIGINSIGHT™ DIANNE KREMER S E N I O R A N A LY S T, B I G I N S I G H T ™400 W. Wilson Bridge Road, Suite 200, Worthington, OH, 43085 614-846-0146 info@BIGinsight.com
  2. May 2012 Consumer Survey May 2012 Results  Hispanic InsightCenter™ • Consumer Confidence • Key Insights on Hispanic • Practical Purchasing Consumers for May 2012 • Financial Forecast  Personal Financial Situation • Women’s Clothing  Department Store Domination? • 90 Day Outlook: Future Purchase Plans This report is derived from the following studies: • BIGinsight™ Monthly Consumer Survey, May 2012 (N = 8789, respondents surveyed 5/2 – 5/8/12) • BIGinsight™ Monthly Consumer Survey Trends, May 2007 – May 2012 Disclaimer: BIGinsight™ is a trademark of Prosper Business Development Corp. Services are delivered by Prosper and/or a Prosper affiliated company (“Prosper”). Prosper makes no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.© 2012, Prosper®
  3. Consumer ConfidenceConfident/Very Confident in Chances for a Strong EconomyAdults 18+40%  Highlights:35% 34.7% • The bloom is off the rose for consumer confidence in May 32.4%30%  Drops two points from April  First downward movement for 27.9%25% confidence since Oct-11 • Remains elevated from May-1120% 20.6% • In-line with May-10 and recession-era May-0915%© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, MAY 11-12
  4. Consumer ConfidenceConfident/Very Confident in Chances for a Strong EconomyAdults 18+ 25%+ decline40% 50% from 45% May-07 34.7%35% 40% 35% 32.4%30% 30% 25% 27.9%25% 20% 15%20% 10% 44.7% 19.5% 31.2% 31.5% 27.9% 34.7% 32.4% 20.6% 5%15% 0% May-07 May-08 May-09 May-10 May-11 Apr-12 May-12© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, MAY 07-12
  5. Practical PurchasingIn the last 6 months, have you made any of the following changes?Adults 18+ 60%  Highlights: 58% • Confidence declined, but 56% practicality didn’t increase in 54% kind 52%  Nearly half pragmatic in 50% 48% spending (46.6%) 46%  Remains elevated from 44% May-11, May-10 42% • 55.0% are focused on 40% necessities  On par with May-11, but inflated compared to I have become more practical and realistic in my purchases May-10 (51.5%) I focus more on what I NEED rather than what I WANT© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, MAY 11-12
  6. Financial ForecastWhich of the following financial steps are you planning to take in the next 3 months?Adults 18+ May-11 Apr-12 May-12  Highlights: • Decreasing overall spending lowered from the extreme we Pay down debt saw in April  Still the highest May reading since May-04 Increase savings • Nearly as many plan to pay down debt, increasing from last year Pay with cash more often • Increasing savings slips from April, but up from May-11 Decrease overall spending 0% 10% 20% 30% 40% 50%© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, MAY 11-12
  7. Personal Financial SituationRegarding your personal financial situation, compared to this time last year, are you...Adults 18+ Better off Same Worse off  Highlights: • One-third (32.3%) feels “worse 50% 48.5% 49.4% off” about personal financial situation compared to one year ago 40%  20% decline from those 32.3% who felt this way in May-11 30%  33% decrease from May-09 • Largest proportion (49.4%) 20% feels like they are in the 18.3% “same” boat • Minority (18.3%) is “better off,” 10% increasing 20% from May-11 May-07 May-08 May-09 May-10 May-11 May-12 (15.2%)© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, MAY 07-12
  8. Women’s ClothingStore Shopped Most Often for Women’s Clothing – Top 2 [write-in]Adults 18+ 25% Walmart Kohls 20% 15% 10% 5% 0%© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, MAY 03-12
  9. Department Store Domination?Consumer Equity Index™ (CEI) for Women’s ClothingFemales  Details: Macys • CEI is available exclusively in 140 our monthly Retail Ratings Target Ross Reports. Marshalls • Shows year-over-year growth 120 [or decline] of Consumer Preference Share Kohls TJ Maxx • Key:  CEI > 100 = GROWTH 100 Old Navy  CEI < 100 = DECLINE Kmart Walmart JC Penney 80 = 100+ = <100 April 2011 v. April 2012© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, APR 11-12
  10. Department Store Domination?Consumer Equity Index™ (CEI) for Women’s ClothingFemales  Highlights: Macys 43% growth • Walmart is losing share in a 140 key Women’s Clothing Shopper Target Ross segment: Women Marshalls  Meanwhile, Kohl’s and 120 14% growth Macy’s are growing • Not only is Kohl’s contesting Kohls TJ Maxx Walmart’s lead, but Macy’s 5% decline may enter the mix 100  Among shoppers overall, Old Navy Kmart Walmart Macy’s share increased JC Penney 60%+ from Jan-12 to Apr-12 80 = 100+ = <100 April 2011 v. April 2012 NEW Blog FYU: Department Store Domination? CLICK to Read© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, APR 11-12
  11. BIG Forward Look: 90 Day SpendingOver the next 90 days (May, June and July), do you plan on spending more, the same or lesson the following items than you would normally spend at this time of the year?Adults 18+ Retail Merchandise Categories - 90 Day Outlook (May-12 compared to Apr-12, May-11, and May-10) Category: Apr-12 May-11 May-10 Category: Apr-12 May-11 May-10 Children’s up up up Toys/Games up up up Women’s Dress up up up CDs/DVDs/Videos/Books up up up Women’s Casual up up up Electronics up up up Men’s Dress up up up Groceries up up up Men’s Casual flat up up Home Improvement up up up Shoes up up up Lawn & Garden up up up HBC up up up Home Furniture up up up Dining Out up up up Home Décor up up up Sporting Goods up up up Linens/Bedding/Draperies up up up Note: “Up,” Down,” “Flat” refers to the direction of the Diffusion Index compared to the previous month (Apr-12) or years (May-11, May-10). Diffusion Index = % Spending More - % Spending Less.© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, MAY 10-12
  12. BIG Forward Look: 90 Day SpendingOver the next 90 days (May, June and July), do you plan on spending more, the same or lesson the following items than you would normally spend at this time of the year?Adults 18+ Retail Merchandise Categories - 90 Day Outlook (May-12 compared to Apr-12, May-11, and May-10) Category: Apr-12 May-11 All categories May-10 Category: Apr-12 May-11 May-10 Children’s up up up remain Toys/Games up up up Women’s Dress up up up DOWN CDs/DVDs/Videos/Books up up up Women’s Casual up up up from Electronics up up up Men’s Dress up up pre-downturn up Groceries up up up May 2007 Men’s Casual flat up up Home Improvement up up up Shoes up up up Lawn & Garden up up up HBC up up up Home Furniture up up up Dining Out up up up Home Décor up up up Sporting Goods up up up Linens/Bedding/Draperies up up up Note: “Up,” Down,” “Flat” refers to the direction of the Diffusion Index compared to the previous month (Apr-12) or years (May-11, May-10). Diffusion Index = % Spending More - % Spending Less.© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, MAY 10-12
  13. Hispanic Consumers Special Insight: Visit http://www.hispanicinsightcenter.com/hicinfo/ Key Insights for May 2012: 1. Higher Confidence; Lower Expectations 2. More Positive Personal Financial Situation 3. Practical, But Willing to Spend 4. Word of Mouth is Key Free App for Android & Apple® iPad© 2012, Prosper®
  14. Hispanic Consumer Confidence Confidence in Chances for a Strong Economy Confident or Very Confident 60% 50% 40% 30% 20% Hispanics 18+ 10% Adults 18+ 0%  Highlights: • Though declining in May, Hispanic Consumer confidence remains higher than recession-era May 2009 levels and well above that of consumers in general.© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, MAY 09-12
  15. Higher Confidence; Lower Expectations Confidence in Chances for a Strong Economy Civilian Unemployment Rate: Hispanics: 10.3% Very Confident Overall: 8.1% Source: U.S. Department of Labor: Bureau of Labor Statistics Confident Expecting More Layoffs Than At Present In the Next 6Little Confidence Months: Hispanic: 28.8% Hispanic No Confidence Non-Hispanic Non-Hispanic: 22.6% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% Adults 18+: 23.3%  Highlights: • Hispanics have more extreme economic confidence despite higher unemployment and a more pessimistic employment outlook.© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, MAY-12
  16. More Positive Personal Financial Situation Regarding your personal financial situation, compared to this time last year, are you... % Planning to Save More This Year60.0% Than Last Year:50.0% Hispanic: 40.2%40.0% Non-Hispanic: 28.9%30.0%  Highlights:20.0% • A greater portion of Hispanic Consumers than Non-Hispanics feel10.0% better off about their personal finances 0.0% • Hispanics are more likely to Hispanics Non-Hispanic Adults 18+ increase their savings over the next Better Off Same Worse Off year© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, MAY 12
  17. Hispanic Consumer Practicality In the last six months, have you made any of the following changes? Hispanic Adults 18+ 65.0% 60.0%  Highlights: 55.0% • Practicality, Focus on 50.0% Needs, Budget Consciousness down 45.0% from April 40.0% • Practicality remains 35.0% elevated from May 30.0% I focus more on what I NEED rather than what I WANT 2011 I have become more practical and realistic in my purchases 25.0% I have become more budget conscious 20.0%© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, MAY 11-12
  18. Practical, But Willing to Spend Major Purchase Plans – Next Six Months Car/Truck House Furniture Home Appliances Major Home Improvement Jewelry/Watch Computer Mobile Device TV Digital Camera Hispanic Non-Hispanic Vacation Travel 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, MAY 12
  19. Word of Mouth Is Key When you purchase products or services, do Do you give advice to others about products you seek advice from others before buying? or services you have purchased? 80.0% 70.0% 70.0% 60.0% 60.0% 50.0% 50.0% 40.0% 40.0% 30.0% 30.0% 20.0% 20.0% 10.0% 10.0% 0.0% 0.0% Regularly Occasionally Never Regularly Occasionally Never Hispanic Non-Hispanic Hispanic Non-Hispanic© 2012, Prosper® Source: BIGinsight™ Media Behaviors & Influence Survey DEC 11
  20. BIG Consumer Two-Thirds of Trader Joe’s, Whole Foods Shoppers Express Health Happiness view Blog Consumer Buzz: Touring the Autobahn view Have You Been Briefed for May? view Gen Y’s Financial Lessons from Forrest Gump view FYU: Department Store Domination? view A Mom Blog view A Fashion Fixation view Generation Gap: Time to Chow Down on New Data view Pain at the Pump Blog Series view© 2012, Prosper®
  21. Contact 400 W. Wilson Bridge Road Suite 200 Worthington, OH 43085 Ph: 614-846-0146 info@BIGinsight.com for complimentary insights, visit: www.BIGinsight.com© 2012, Prosper®

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