The BIG Call               February 2012          PA M E L A G O O D F E L L O WCONSUMER INSIGHTS DIRECTOR, BIGINSIGHT™   ...
February 2012 Consumer Survey  February 2012 Results      •     Consumer Confidence      •     Employment Outlook      • ...
Consumer ConfidenceConfident/Very Confident in Chances for a Strong EconomyAdults 18+  35%                                ...
Consumer ConfidenceConfident/Very Confident in Chances for a Strong EconomyAdults 18+  35%                                ...
Employment Outlook   Regarding the U.S. employment environment, over the next 6 months, do you think that there   will be ...
Practical PurchasingIn the last 6 months, have you made any of the following changes?Adults 18+  60%                      ...
Financial ForecastWhich of the following financial steps are you planning to take in the next 3 months?Adults 18+         ...
Saving Enough to Meet Future NeedsHow do you feel about the following statement? "I am saving enough to meet my future nee...
BIG Forward Look: 90 Day SpendingOver the next 90 days (February, March and April), do you plan on spending more, the same...
BIG Forward Look: 90 Day SpendingOver the next 90 days (February, March and April), do you plan on spending more, the same...
Visit                                 Chinese Consumers              Special Insight:                                     ...
Chinese Consumer Confidence Confidence in Chances for a Strong Economy Chinese Adults 18-54  70%  60%                     ...
Practical, Needs Focused Consumer In the last six months, have you made any of the following changes? Chinese Adults 18-54...
Practical Spending Over the next 90 days, do you plan on spending more, the same or less on the following items than you w...
Shifting Consumer Attitudes Check the statement that best applies to your feelings about fashion. Chinese Adults 18-54   8...
Consumer Connectivity  Growing Influence of Social Media      • Social media users more likely to give advice to peers  ...
BIG Consumer                           One in Four McDonald‟s Customers Unhappy with Their                           Healt...
Contact   400 W. Wilson Bridge Road                             Suite 200                             Worthington, OH 4308...
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BIG Call - FEB 2012

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BIG Call - FEB 2012

  1. 1. The BIG Call February 2012 PA M E L A G O O D F E L L O WCONSUMER INSIGHTS DIRECTOR, BIGINSIGHT™ DIANNE KREMER S E N I O R A N A LY S T, B I G I N S I G H T ™400 W. Wilson Bridge Road, Suite 200, Worthington, OH, 43085 614-846-0146 info@BIGinsight.com
  2. 2. February 2012 Consumer Survey  February 2012 Results • Consumer Confidence • Employment Outlook • Practical Purchasing • Financial Forecast • 90 Day Outlook: Future Purchase Plans  Special Insight: Chinese Consumers • Highlights for 2012 from the new ProsperChina™ InsightCenter™ This report is derived from the following studies: • BIGinsight™ Monthly Consumer Survey, February 2012 (N = 8716, respondents surveyed 2/1 – 2/8/12) • BIGinsight™ Monthly Consumer Survey Trends, February 2007 – February 2012 Disclaimer: BIGinsight™ is a trademark of Prosper Business Development Corp. Services are delivered by Prosper and/or a Prosper affiliated company (“Prosper”). Prosper makes no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user‟s own risk.© 2012, Prosper®
  3. 3. Consumer ConfidenceConfident/Very Confident in Chances for a Strong EconomyAdults 18+ 35% 33.1% 33%  Highlights: 31.2% 31% • Up, Up, and Away? 29%  Confidence increases for fourth 27% consecutive month 25% • Highest reading since Jan-08 23% (33.5%) 21%  Apr-10 (32.9%) 20.6% 19% 17% 15%© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, FEB 11-12
  4. 4. Consumer ConfidenceConfident/Very Confident in Chances for a Strong EconomyAdults 18+ 35% 60% 33.1% 40% 33% 31.2% decline 50% 31% from 29% Feb-07 40% 27% 25% 30% 23% 21% 20% 20.6% 19% 17% 10% 53.2% 33.1% 15% 0% Feb-07 Feb-08 Feb-09 Feb-10 Feb-11 Jan-12 Feb-12© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, FEB 07-12
  5. 5. Employment Outlook Regarding the U.S. employment environment, over the next 6 months, do you think that there will be more, the same, or fewer layoffs than at present? Adults 18+  Highlights: More Same Fewer U.S. Unemployment Rate* • Those expecting “more” 100% 9.8% declined 4 points from Jan-12 90% 9.7%* 9.6% to Feb-12. 20.0% 80% 22.3% 21.9% 22.8% • Unemployment outlook U.S. Unemployment Rate* 9.4% remains relatively steady year- 70%Layoff Predictions 9.2% over-year 60%  Uncertainty, even as U.S. 50% 9.0% Unemployment Rate 9.1% 40% declines. 8.8% 30% 49.4% 51.0% • Even as U.S. Unemployment 54.1% 54.3% 8.6% has declined, those expecting 20% 8.5% 22.9% “fewer” has only increased 3 8.4% 10% points from Feb-10. 30.6% 23.7% 27.0% 8.3% 0% 8.2% • Employment mantra = more of Feb-10 Feb-11 Jan-12 Feb-12 the “same.” * U.S. Unemployment Rate for the previous month for each corresponding MMM-YY, as reported by the U.S. Bureau of Labor Statistics.© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, FEB 10-12
  6. 6. Practical PurchasingIn the last 6 months, have you made any of the following changes?Adults 18+ 60%  Highlights: • Spring in consumers‟ 55% spending? 53.6% • Becoming more practical 50% declines 6 points from Jan- 49.6% 12 to Feb-12.  Lowest reading since early 45% ‟08. 45.1% • Focus on necessities 41.9% declines eight points from 40% January.  Echoing sentiment last seen I have become more practical and realistic in my purchases in first few months of „08. I focus more on what I NEED rather than what I WANT© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, FEB 11-12
  7. 7. Financial ForecastWhich of the following financial steps are you planning to take in the next 3 months?Adults 18+ Feb-11 Jan-12 Feb-12  Highlights: • What happened to the New Pay down debt Year‟s resolutions?  Financial plans become less conservative from Jan-12 to Decrease overall spending Feb-12. • Decreasing overall spending declines 4 points year-over- Increase savings year.  Lowest level since Dec-10 holiday shopping season. Pay with cash more often • Increasing savings remains relatively constant. 0% 5% 10% 15% 20% 25% 30% 35% 40%© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, FEB 11-12
  8. 8. Saving Enough to Meet Future NeedsHow do you feel about the following statement? "I am saving enough to meet my future needs."Adults 18+ February 2011 February 2012 27.6% 31.1% 41.9% 38.6% Strongly Agree/Agree Uncertain Strongly Disagree/Disagree  Highlights: • Consumers feeling slightly more upbeat about the health of their savings accounts compared to a year ago. • Largest slice of the pie remains those who disagree they are saving enough.© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, FEB 11-12
  9. 9. BIG Forward Look: 90 Day SpendingOver the next 90 days (February, March and April), do you plan on spending more, the same orless on the following items than you would normally spend at this time of the year?Adults 18+ Retail Merchandise Categories - 90 Day Outlook (Feb-12 compared to Jan-12, Feb-11, and Feb-10) Category: Jan-12 Feb-11 Feb-10 Category: Jan-12 Feb-11 Feb-10 Children’s up up up Toys/Games up up up Women’s Dress up up up CDs/DVDs/Videos/Books up up up Women’s Casual up up up Electronics up up up Men’s Dress up up up Groceries up up up Men’s Casual up up up Home Improvement up up up Shoes up up up Lawn & Garden up up up HBC up up up Home Furniture up up up Dining Out up up up Home Décor up up up Sporting Goods up up up Linens/Bedding/Draperies up up up Note: “Up,” Down,” “Flat” refers to the direction of the Diffusion Index compared to the previous month (Jan-12) or years (Feb-11, Feb-10). Diffusion Index = % Spending More - % Spending Less.© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, FEB 10-12
  10. 10. BIG Forward Look: 90 Day SpendingOver the next 90 days (February, March and April), do you plan on spending more, the same orless on the following items than you would normally spend at this time of the year?Adults 18+ Retail Merchandise Categories - 90 Day Outlook (Feb-12 compared to Jan-12, Feb-11, and Feb-10) Category: Jan-12 Feb-11 All categories Feb-10Category: Jan-12 Feb-11 Feb-10 Children’s up up up remain Toys/Games up up up Women’s Dress up up up DOWN CDs/DVDs/Videos/Books up up up Women’s Casual up up up from Electronics up up up Men’s Dress up up pre-downturn up Groceries up up up February 2007 Men’s Casual up up up Home Improvement up up up Shoes up up up Lawn & Garden up up up HBC up up up Home Furniture up up up Dining Out up up up Home Décor up up up Sporting Goods up up up Linens/Bedding/Draperies up up up Note: “Up,” Down,” “Flat” refers to the direction of the Diffusion Index compared to the previous month (Jan-12) or years (Feb-11, Feb-10). Diffusion Index = % Spending More - % Spending Less.© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, FEB 10-12
  11. 11. Visit Chinese Consumers Special Insight: www.ProsperChinaIC.com/chinainfo 5 Trends to Know for 2012: 1. Consumer Confidence is Good, Not Great 2. Practicality Remains High 3. Spending on Needs over Wants 4. Shifting Attitudes 5. Consumer Connectivity© 2012, Prosper®
  12. 12. Chinese Consumer Confidence Confidence in Chances for a Strong Economy Chinese Adults 18-54 70% 60% Confident/Very Confident 18-54 Chinese Adults 50% 40% Down 13.3% from Q4 ‘09 30% 20% Down 1.4% from Q4 ‘10 10% Confident/Very Confident Little/No Confidence 0% Down 4.1% from Q3 ‘11  Highlights: • Q4 2011 reading lowest since global financial fallout in 2008/2009© 2012, Prosper® Source: ProsperChina™ Quarterly Survey Q1 2009 – Q4 2011
  13. 13. Practical, Needs Focused Consumer In the last six months, have you made any of the following changes? Chinese Adults 18-54 65.0% 60.0%  Highlights: 55.0% • Practicality, Focus on 50.0% Needs, Budget 45.0% Consciousness up from Q3 ‟11 40.0% • Lower practicality 35.0% compared to post- 30.0% financial fallout More Practical 25.0% Focus on Needs vs. Wants 20.0% More Budget Conscious© 2012, Prosper® Source: ProsperChina™ Quarterly Survey Q1 2009 – Q4 2011
  14. 14. Practical Spending Over the next 90 days, do you plan on spending more, the same or less on the following items than you would normally spend at this time of the year? Chinese Adults 18-54 Retail Merchandise Categories - 90 Day Outlook (Q4 2011 compared to Q4 2010 and Q3 2011) Category: Q4 2010 Q3 2011 Category: Q4 2010 Q3 2011 Children’s down up Toys down flat Women’s Dress down up Electronics up up CDs/DVDs/Videos/ Women’s Casual up up up flat Books Men’s Dress up up Groceries up up Men’s Casual up up Home Improvement flat flat Shoes up up Lawn & Garden up down HBA up up Home Furniture down up Dining Out up up Home Décor down up Linens/Bedding/ Sporting Goods up up up up Draperies Note: “Up,” “Down,” “Flat” refers to the direction of the Diffusion Index compared to the previous quarter (Q3 2011) or year (Q4 2010). Diffusion Index = % Spending More - % Spending Less.© 2012, Prosper® Source: ProsperChina™ Quarterly Surveys, Q4 2010, Q3 2011, Q4 2011
  15. 15. Shifting Consumer Attitudes Check the statement that best applies to your feelings about fashion. Chinese Adults 18-54 80.0%  Highlights: • Value & comfort still most 70.0% important, but focus on 60.0% fashion is growing  “Newest trends and styles 50.0% are important to me” up 27.6% from Q4 „09 40.0% • Chinese Consumers will still 30.0% look for good value and buy 20.0% on sale 10.0% 0.0% Q4 09 Q4 10 Q4 11 Newest trends and style are important Prefer a traditional, conservative look Fashion is less important than value and comfort© 2012, Prosper® Source: ProsperChina™ Quarterly Survey Q4 2009 – Q4 2011
  16. 16. Consumer Connectivity  Growing Influence of Social Media • Social media users more likely to give advice to peers  Online Research & Shopping Up • 57.9% regularly purchase products online, up 11.6% from Q3 2011 & 15.2% from Q4 2010  Soaring Mobile Market • 32.4% plan to purchase a mobile device in next 6 months • 3 in 4 mobile device owners download apps Yep, There’s an App for That Too© 2012, Prosper® Source: ProsperChina™ Quarterly Survey Q4 2011
  17. 17. BIG Consumer One in Four McDonald‟s Customers Unhappy with Their Health view Blog Device Detox: Which could you do without? view The Help, War Horse, The Artist are Consumers‟ Top Best Picture Picks view An Amazonian Sized Challenge: The Smartphone and Tablet Price Check Era view FYU: Prescription Drugs view Valentine‟s Day 2012: Do Macy‟s Shoppers Have the Biggest Hearts? view Generation Gap: Promote My Ride view© 2012, Prosper®
  18. 18. Contact 400 W. Wilson Bridge Road Suite 200 Worthington, OH 43085 Ph: 614-846-0146 info@BIGinsight.com for complimentary insights, visit: www.BIGinsight.com© 2012, Prosper®

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