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Capchurewhitelabel2010
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Capchure is an advertiser selected keyword targeted in-text ad system that appears as a hover over ad only when the user mouses over the keywords. ...

Capchure is an advertiser selected keyword targeted in-text ad system that appears as a hover over ad only when the user mouses over the keywords.
Its a call to action Adform that triggers leads for the advertiser.

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  • Capchure LLC Pasadena Angels Presentation
  • Capchure LLC Pasadena Angels Presentation
  • Capchure LLC Pasadena Angels Presentation
  • Capchure LLC Pasadena Angels Presentation
  • Capchure LLC Pasadena Angels Presentation
  • Capchure LLC Pasadena Angels Presentation
  • Capchure LLC Pasadena Angels Presentation
  • Capchure LLC Pasadena Angels Presentation
  • Capchure LLC Pasadena Angels Presentation
  • Capchure LLC Pasadena Angels Presentation
  • Capchure LLC Pasadena Angels Presentation
  • Capchure LLC Pasadena Angels Presentation
  • Capchure LLC Pasadena Angels Presentation

Capchurewhitelabel2010 Presentation Transcript

  • 1. One Click Capture™ In text Lead Capture System White Label Solution
  • 2. What is it ?
    • Capchure is a patent pending system where an advertiser selects keyword(s) that are found on authorized publisher websites
    • The publisher website adds our code or plugin to serve our proprietary Adform™ which is a combination of an Ad with a form
    • Adform presents a perfect call to action opportunity for the advertiser to present their message to a highly targeted audience
    • Capchure technology recommends publishers and additional keywords
    • The evolution of the click is here and its One Click Capture™
    • WIN-WIN for Advertisers and publishers. The user does not click away from the publisher website and the advertiser gets leads not just a click for their adspend
  • 3. Have you shopped at Macys.com ? Yes No Submit Email Capchure: One Click Capture Lead Generation
    • Leads are generated from publisher websites via Adform technology
    • Placement of Adform is in- text on website for selected Advertiser keywords
    • One Click capture of lead sent to advertiser dashboard
    Get Macy’s exclusive coupon offers. Sign Up Now! Macy’s
  • 4. Key Benefits
    • Higher converting online ad technology
    • Its not just another click, it’s a One Click Capture™ Adform™
    • Capchure brings Real Targeted Customers Leads
    • Fully customizable lead capture platform controlled by advertiser
    • Fully relevant based on advertiser keywords
    • Better user experience leads to better conversion
    • Higher revenue for advertisers & publishers
    • Simple, easy to deploy patent pending technology
    • Wordpress Plugin
    • Private Label Version for your audience
  • 5. Yes No Problem: Online Ads Low Conversion
    • Visitor Finds Publisher Website via SEO, PPC, etc..
    • 2. Visitor Finds Ad on Publisher Website
    • 3. Visitor Clicks on Ad and lands on advertiser website
    • 4. PROBLEM! Almost 99% of total visitors typically do not do convert with typical online ads (no Sale or Registration )
    • 5. Advertisers are losing majority of traffic plus loss of revenue from typical online ads (e.g. PPC)
    • 6. Publishers are losing majority of revenue since most visitors do not convert which causes a lose/lose scenario for advertisers and publishers
  • 6.
    • Visitor Finds Capchure™ Adform™ on Publisher Website. Visitor instantly submits email
    • Lead is sent to advertiser dashboard
    • SOLUTION ! Advertisers gain valuable leads (not just a random visitor) from Adforms that result in higher revenue than typical online ads
    • Publishers get credit from lead
    • Capchure results in higher revenue $$$ for advertisers & publishers WIN-WIN
    Solution: One Click Capture Higher Conversion Yes No Join Macy’s VIP club for exclusive offers. Sign Up Now! Have you shopped at Macys.com ? email Yes No Submit
  • 7. HOW DOES IT WORK? 1 Adform appears above keyword offering a call to action, Email/Zip/Custom/ submit field(s). User places cursor over the highlighted Keyword (s) selected by Advertiser for their adform Keyword 2 Keyword Yes No Join Macy’s VIP club for exclusive offers. Sign Up Now! Have you shopped at Macys.com ? email Yes No Submit
  • 8. Yes No We give you 140 Characters for your ad message to your customer Custom Field 1 Custom Field 2, 3, 4, … Custom/Email/Zip fields Adform™ SPECS
    • Logo (88x31 or bigger size can be added
    • Custom Background / Colors
    • Social Media
    • Integration
    • Customization of Adform format
    Logo Here Submit x
  • 9. Yes No Get Macy’s exclusive VIP sale . Sign Up Now! Have you shopped at Macys.com? email Adform™ Samples Yes No Yes No Pre-order the new limited edition Nike.com Air Shoe Gender email Male Female Submit Submit x x
  • 10. Couponture™ Adforms Yes No Get the Nike.com Store special 35% off Coupon code . Expires Soon ! Gender email Male Female Submit x
    • NEW Product Couponture™ Adform Coupons
    • Dynamically updated instant coupon offers
    • Time / Date expiration timer (Optional )
    • Targeted call to action daily deals
    • Limited time offers create sense of urgency
    Time Left 1 day : 12 hr : 5 min
  • 11. Examples Mobile & eBook Readers The possibilities are endless since any content can be targeted by the advertiser on almost any device with the Capchure technology Please submit your email below for a coupon on Jim’s Organic Coffee ! Have you tried Jim’s Organic? Yes No Submit Email
  • 12. Examples Social Media Advertising Join our Macy’s Online Facebook Group and get a $10 exclusive coupon now ! Social Media Integration with Adforms (e.g. Facebook, Twitter, and Foursquare)
  • 13. Team and Advisors Aaron Moskowitz Deepak Wadhwani Scott Danish Jakob Lourie Founder Co-founder VP Marketing VP of Engineering Over 10 years experience in various corporate executive roles Business Development Financial Services, Lead Generation Business Planning and Marketing Strategy for 80 Companies Over 16 years experience in software/wireless technologies. Founder of Technology Startup for one of the first cityguides, online yellow pages and web based enterprise solutions, Internet marketing/Advertising/ Affiliate, major publisher portals CEO of Software Development Company for more than 20 years Investors and Advisors Sramana Mitra, Vince Thompson, Rob Gabel, Ilya Pevzner, Michael Ryan Walters Over 10 years in Fortune 500 Corporate Marketing Executive Roles including: VP Marketing, Oracle (Enterprise Software) VP Marketing, CNET (Online Media)
  • 14. Value to Publisher Higher $$$$ Only Appears on Selected Advertiser Keywords Fully Relevant Ad is Based on Advertiser Selected key phrases High Relevance with Keyword Targeting = High Clickthrough Rates (1.5-25%)+$$$$ Appears on Web Page as a Text or Image based Ad Appears within website sidebar, high annoyance factor Ad is Based on the Website Content, may be relevant on dynamic sites
    • Relevance varies Average Clickthrough Rate of 1%-5%.
    • A majority of traffic is not monetized and requires high traffic
    Low Relevance and low CTR Contextual Ads Display Average Payout to Publishers of $1-$2.50CPM Based on Impressions and requires very high traffic to make $$$$ User Experience Relevance of Ads Monetization
  • 15. Value to Advertiser Save Big! Typical Online Ad Customer Acquisition cost Prospective Partner Product or Service Estimated Cost Using Capchure Value Prop SAVINGS! Comcast Cingular E-trade BlueCross Bank of America Amazon /Ebay Internet Cell Phone Brokerage Insurance Mortgage Products $280 $400 $300 $200 $290 $175 $9 -$30 $20-$80 $12-$50 $15-$75 $5-$25 $250+ $170+ $250+ $300+ $200+ $150+ ADVERTISERS CAN TYPICALLY SAVE OVER $200 avg. on leads Data based on number of clicks and conversion (lead fills out form) from advertiser landing page of around 5% (Typically conversion is 1% to 3%) $7 - $30
  • 16. Conclusion
    • Capchure enables higher conversion resulting in higher revenue for advertisers & publishers
    • New ad channel & format for advertisers looking to get better quality leads
    • Publishers get more relevant traffic resulting in higher conversion & revenue
    • White label solution for your audience
  • 17. Contact Us
    • Aaron Moskowitz Founder
    • 8184418083
    • [email_address]
    • Deepak Wadhwani Co-founder
    • 8587753645
    • [email_address]
    • http://www.Capchure.com
    • One Click Capture™