WHAT IS
NURTURE MARKETING?
1

Simple, low-cost
marketing
for
small businesses

www.proresource.com

Judy Schramm, CEO
ProR...
What is Nurture Marketing?
2

Nurture marketing involves
 Reaching out to people on

a regular basis,
 Feeding them the
...
How Can You Nurture?
3

Email - Constant Contact, Mail Chimp, AWeber

Direct mail - postcards, letters, SendOutCards

Soci...
Who Should You Nurture?
4

Prospects

Leads

Referrers
Customers
www.proresource.com

Copyright 2011 ProResource, Inc.
5

Nurture
Leads
Maintain mindshare
Educate about value
Overcome objections
Build comfort level

Automate follow-up
Close ...
6

Nurture
People Who
Refer
Keep them up-to-date
Share your successes
Show that others refer
Become more talkable

Get ref...
7

Nurture
Customers
Reward customers for
doing business with
you
Keep retention rates
high
Sell them additional
products ...
8

Nurture
Prospects
Introduce people to
the company
Launch new products
and services
Enter new markets

Introduce your bu...
How Does Nurture Help?
9

 BUILD RELATIONSHIPS
 EDUCATE
 ESTABLISH CREDIBILITY
 GET PEOPLE READY TO BUY
People do busi...
What Results are Reasonable?
10

20 %

10- rease

inc enue
rev
in

www.proresource.com

Nee
tou d 7
che
to s
ee r s
esu
lt...
11

Why Does
Nurture
Work?
Repetition breaks
through the clutter.
People learn more easily
when you chunk
information.
Fit...
Nurture Programs are…
12

flexible

low-cost

easy to
manage

www.proresource.com

Copyright 2011 ProResource, Inc.
13

Easy to
Manage
Takes 2 hours of your
time to get started
Takes 1-2 hours per
month to manage

Nurture is ideal for
out...
Nurture Marketing
Can Fit Any Budget
14

 EMAIL CAN BE ALMOST FREE

 DIRECT MAIL CAN USE MATERIALS YOU
ALREADY HAVE

 S...
Questions?
15

Judy Schramm
ProResource, Inc.
+1 703-824-8482
judy@proresource.com
Twitter: @proresource
Blog: www.Marketi...
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What is nurture marketing?

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What is nurture marketing?

  1. 1. WHAT IS NURTURE MARKETING? 1 Simple, low-cost marketing for small businesses www.proresource.com Judy Schramm, CEO ProResource, Inc. Copyright 2011 ProResource, Inc.
  2. 2. What is Nurture Marketing? 2 Nurture marketing involves  Reaching out to people on a regular basis,  Feeding them the information they need about your business,  Building a stronger relationship with them. www.proresource.com Copyright 2011 ProResource, Inc.
  3. 3. How Can You Nurture? 3 Email - Constant Contact, Mail Chimp, AWeber Direct mail - postcards, letters, SendOutCards Social media - LinkedIn, Facebook, Twitter www.proresource.com Copyright 2011 ProResource, Inc.
  4. 4. Who Should You Nurture? 4 Prospects Leads Referrers Customers www.proresource.com Copyright 2011 ProResource, Inc.
  5. 5. 5 Nurture Leads Maintain mindshare Educate about value Overcome objections Build comfort level Automate follow-up Close a higher percentage of leads www.proresource.com Copyright 2011 ProResource, Inc.
  6. 6. 6 Nurture People Who Refer Keep them up-to-date Share your successes Show that others refer Become more talkable Get referrals without actually having to ask for them www.proresource.com Copyright 2011 ProResource, Inc.
  7. 7. 7 Nurture Customers Reward customers for doing business with you Keep retention rates high Sell them additional products and services Increase referrals www.proresource.com Keep customers feeling good about your business Copyright 2011 ProResource, Inc.
  8. 8. 8 Nurture Prospects Introduce people to the company Launch new products and services Enter new markets Introduce your business to people who haven’t heard of you yet www.proresource.com Copyright 2011 ProResource, Inc.
  9. 9. How Does Nurture Help? 9  BUILD RELATIONSHIPS  EDUCATE  ESTABLISH CREDIBILITY  GET PEOPLE READY TO BUY People do business with those they like, respect, and trust. www.proresource.com Copyright 2011 ProResource, Inc.
  10. 10. What Results are Reasonable? 10 20 % 10- rease inc enue rev in www.proresource.com Nee tou d 7 che to s ee r s esu lt s Copyright 2011 ProResource, Inc.
  11. 11. 11 Why Does Nurture Work? Repetition breaks through the clutter. People learn more easily when you chunk information. Fits today’s short attention spans. Repetition provides credibility. Repetition makes you look successful. www.proresource.com The magic comes from… ches = u ore to dshare M in ore m M REPETITION Copyright 2011 ProResource, Inc.
  12. 12. Nurture Programs are… 12 flexible low-cost easy to manage www.proresource.com Copyright 2011 ProResource, Inc.
  13. 13. 13 Easy to Manage Takes 2 hours of your time to get started Takes 1-2 hours per month to manage Nurture is ideal for outsourcing to a virtual assistant www.proresource.com Copyright 2011 ProResource, Inc.
  14. 14. Nurture Marketing Can Fit Any Budget 14  EMAIL CAN BE ALMOST FREE  DIRECT MAIL CAN USE MATERIALS YOU ALREADY HAVE  SOCIAL MEDIA IS LOW COST, HIGH IMPACT www.proresource.com Copyright 2011 ProResource, Inc.
  15. 15. Questions? 15 Judy Schramm ProResource, Inc. +1 703-824-8482 judy@proresource.com Twitter: @proresource Blog: www.MarketingIdeasYouCanCopy.com We design LinkedIn lead generation and lead nurturing programs for B2B tech firms. www.proresource.com Copyright 2011 ProResource, Inc.
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