What is nurture marketing?

What is Nurture Marketing? www.proresource.com
Nurture marketing involves
Reaching out to people on a regular basis,
Feeding them the information they need about your business,
Building a stronger relationship with them.
Copyright 2011 ProResource LLC

How Can You Nurture? www.proresource.com Email - Constant Contact, Mail Chimp, AWeber Direct mail - postcards, letters, SendOutCards Social media - LinkedIn, Facebook, Twitter Copyright 2011 ProResource LLC

Automate follow-up Close a higher percentage of leads
Nurture Leads
Maintain mindshare
Educate about value
Overcome objections
Build comfort level
www.proresource.com Copyright 2011 ProResource LLC

Get referrals without actually having to ask for them
Nurture People Who Refer
Keep them up-to-date
Share your successes
Show that others refer
Become more talkable

Keep customers feeling good about your business
Nurture Customers
Reward customers for doing business with you
Keep retention rates high
Sell them additional products and services
Increase referrals

Introduce your business to people who haven’t heard of you yet
Nurture Prospects
Introduce people to the company
Launch new products and services
Enter new markets

BUILD RELATIONSHIPS
EDUCATE
ESTABLISH CREDIBILITY
GET PEOPLE READY TO BUY
How Does Nurture Help? www.proresource.com Copyright 2011 ProResource LLC People do business with those they like, respect, and trust.

Why Does Nurture Work?
Repetition breaks through the clutter.
People learn more easily when you chunk information.
Fits today’s short attention spans.
Repetition provides credibility.
Repetition makes you look successful.
www.proresource.com Copyright 2011 ProResource LLC The magic comes from… REPETITION More touches = More mindshare

Nurture is ideal for outsourcing to a virtual assistant
Easy to Manage
Takes 2 hours of your time to get started
Takes 1-2 hours per month to manage

Nurture Marketing Can Fit Any Budget www.proresource.com
EMAIL CAN BE ALMOST FREE
DIRECT MAIL CAN USE MATERIALS YOU
ALREADY HAVE
SOCIAL MEDIA IS LOW COST, HIGH IMPACT

Easy to Get Started www.proresource.com Get weekly nurture marketing tips free! www.proresource.com/newsletter
Nurture Marketing Workshop
Create a project plan for your own simple referral system in this 2-hour online workshop.
Your choice of social media or email.
Ongoing tasks take 5 hours/month; if you have a virtual assistant, they can do all the work for you.
Costs $197; your assistant can attend with you for free.
www.proresource.com/nurture-marketing-workshop

Questions?
Judy Schramm
ProResource LLC
+1 703-824-8482
[email_address]
Skype: judy.schramm
Twitter: @proresource
http://www.facebook.com/ProResource

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What is nurture marketing?

by Judy Schramm on Jun 13, 2011

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What is nurture marketing? — Presentation Transcript