What is nurture marketing?

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Learn what nurture marketing is, how it can help your business, and how to use it.

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What is nurture marketing?

  1. 1. WHAT IS NURTURE MARKETING? 1 Simple, low-cost marketing for small businesses www.proresource.com Judy Schramm, CEO ProResource, Inc. Copyright 2011 ProResource, Inc.
  2. 2. What is Nurture Marketing? 2 Nurture marketing involves  Reaching out to people on a regular basis,  Feeding them the information they need about your business,  Building a stronger relationship with them. www.proresource.com Copyright 2011 ProResource, Inc.
  3. 3. How Can You Nurture? 3 Email - Constant Contact, Mail Chimp, AWeber Direct mail - postcards, letters, SendOutCards Social media - LinkedIn, Facebook, Twitter www.proresource.com Copyright 2011 ProResource, Inc.
  4. 4. Who Should You Nurture? 4 Prospects Leads Referrers Customers www.proresource.com Copyright 2011 ProResource, Inc.
  5. 5. 5 Nurture Leads Maintain mindshare Educate about value Overcome objections Build comfort level Automate follow-up Close a higher percentage of leads www.proresource.com Copyright 2011 ProResource, Inc.
  6. 6. 6 Nurture People Who Refer Keep them up-to-date Share your successes Show that others refer Become more talkable Get referrals without actually having to ask for them www.proresource.com Copyright 2011 ProResource, Inc.
  7. 7. 7 Nurture Customers Reward customers for doing business with you Keep retention rates high Sell them additional products and services Increase referrals www.proresource.com Keep customers feeling good about your business Copyright 2011 ProResource, Inc.
  8. 8. 8 Nurture Prospects Introduce people to the company Launch new products and services Enter new markets Introduce your business to people who haven’t heard of you yet www.proresource.com Copyright 2011 ProResource, Inc.
  9. 9. How Does Nurture Help? 9  BUILD RELATIONSHIPS  EDUCATE  ESTABLISH CREDIBILITY  GET PEOPLE READY TO BUY People do business with those they like, respect, and trust. www.proresource.com Copyright 2011 ProResource, Inc.
  10. 10. What Results are Reasonable? 10 20 % 10- rease inc enue rev in www.proresource.com Nee tou d 7 che to s ee r s esu lt s Copyright 2011 ProResource, Inc.
  11. 11. 11 Why Does Nurture Work? Repetition breaks through the clutter. People learn more easily when you chunk information. Fits today’s short attention spans. Repetition provides credibility. Repetition makes you look successful. www.proresource.com The magic comes from… ches = u ore to dshare M in ore m M REPETITION Copyright 2011 ProResource, Inc.
  12. 12. Nurture Programs are… 12 flexible low-cost easy to manage www.proresource.com Copyright 2011 ProResource, Inc.
  13. 13. 13 Easy to Manage Takes 2 hours of your time to get started Takes 1-2 hours per month to manage Nurture is ideal for outsourcing to a virtual assistant www.proresource.com Copyright 2011 ProResource, Inc.
  14. 14. Nurture Marketing Can Fit Any Budget 14  EMAIL CAN BE ALMOST FREE  DIRECT MAIL CAN USE MATERIALS YOU ALREADY HAVE  SOCIAL MEDIA IS LOW COST, HIGH IMPACT www.proresource.com Copyright 2011 ProResource, Inc.
  15. 15. Questions? 15 Judy Schramm ProResource, Inc. +1 703-824-8482 judy@proresource.com Twitter: @proresource Blog: www.MarketingIdeasYouCanCopy.com We design LinkedIn lead generation and lead nurturing programs for B2B tech firms. www.proresource.com Copyright 2011 ProResource, Inc.
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