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TOID 3069
Ebooks at Swinburne
Mixing it up with DDA, STL & ATO
Tony Davies – Swinburne University of Technology
Charleston, November 2016
Melbourne
Australia’s second largest city
Population 4.5 million
World’s most liveable city – 6 years in a row!
Home to 8 of Australia’s 39 universities
Best coffee
Established in 1908
Became a university in 1992
23,000 FTE university
students
7,000 FTE vocational
students
3 campuses in Melbourne
1 campus in Sarawak
Swinburne Online
Swinburne University of Technology
Our library
2016 collection budget
AUD 6.9 million
95% spent on electronic
resources in 2015
91% of books are ebooks
About 60 FTE staff
787,194 total book titles
(all formats deduplicated)
91,627 print books
714,531 ebooks
18,694 overlap P&E
Our book collection today
Print books
Ebooks
P + E
91% ebooks
12% print booksoverlap
Purchased 277,544 *
DDA unowned 267,843
Subscribed 169,144
* includes 16,381 DDA auto purchased
Ebooks by acq method
Auto Purchased Purchased
Subscribed DDA (not owned)
Ebooks 2006 & 2016
0
100000
200000
300000
400000
500000
600000
700000
800000
2006 2016
Auto Purchased Purchased Subscribed DDA (not owned)
35,000 ebooks
787,194 ebooks
Numbers of print books and ebooks
0
100000
200000
300000
400000
500000
600000
700000
800000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Print Books Ebooks
Our ebook timeline
0
100000
200000
300000
400000
500000
600000
700000
800000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Print Books Ebooks
Start of DDA
Ebook aggregator
Major publisher
ebook sets
STL changes
Small publisher
ebook sets
ATO
Closed 2 libraries
Title matching
Total collection expenditure by type
$-
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
2010 2011 2012 2013 2014 2015
Collection Purchase E
Online Access E
Subscription P&E
Monograph Purchase P&E
Numbers of books acquired (P+E)
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
2010 2011 2012 2013 2014 2015
Electronic monograph
Physical monograph
-
200,000
400,000
600,000
800,000
1,000,000
1,200,000
2011 2012 2013 2014 2015
Wiley Ebooks
Springer
SPIE Ebooks
Sage Knowledge
Safari
Oxford Scholarship & Reference
MIT CogNet
Knovel
IOP Ebooks
Informit
IEEE Explore*
IEEE Wiley Ebooks
IEEE MIT Ebooks
ICE Ebooks
Hart Law Ebooks
Gale
Emerald
Elsevier Ebooks
EBSCO ebooks
Ebrary (ProQuest)
EBL (ProQuest)
CRC Press
Cambridge ebooks
Books 24x7
ASME Ebooks
APA PsycBooks
ACS
Ebook usage 2011-2015
DDA
Swinburne’s DDA profile in 2006
No subject or publisher profiling
No date threshold
Excluded: fiction & non-English
Exclude duplicates of ebooks
Initial price limit of USD 175
Auto purchase on 4th loan
Launched July 2006 with 34,000 ebooks
DDA annual expenditure
2006-2015
$-
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
DDA Expenditure
Projected
Expenditure
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
$180,000
Actual
Projected
DDA monthly expenditure
2014-2015
Work out a plan to…
get expenditure down to a sustainable level
but…
keep as many ebooks available as possible,
and…
retain or increase usage.
DDA costs Jan-May 2014 & 2015
$-
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
Jan-May 2014 Jan-May 2015
STL
Auto Purchase
+ 117%
+ 34%
Changes on 5 June 2015
Reduced our purchase price limit from USD250
to to USD225
Implemented an STL loan fee limit of USD40
Exclude content not available for unmediated
STL
These changes reduced our DDA pool from
219,000 to 181,000 titles
October 2015 –
EBL/Ebrary content merger
Analysis showed that 85,000 new ebooks
would be added to our DDA pool if we took
no action
More changes on 5 Nov 2015
Exclude books published ≤ 2004
Retained our DDA pool at about the same
number – but newer publications
$-
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
$90,000
$100,000
Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15
STL
AP
How did it turn out?
↑ 70% ↓ 50%
2015 DDA - expenditure, usage and
number of books
-
100,000
200,000
300,000
400,000
500,000
600,000
700,000
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Ebooks
available
Usage
DDA Expenditure
Signed up as a
development partner for
ATO
Reduce STL exposure by
changing the auto
purchase point
2016 - ATO and rethinking STL
September 2016 profile changes
When an ebook is available under both DDA
and ATO - prefer ATO
Change the current DDA Purchase point from
purchase on 4th loan to purchase on 3rd loan
Change the ebook purchase price limit to
– DDA USD275
– ATO USD350
Increase STL 1-day price limit to US$50
Remove the current publication date threshold
(≤ 2004) for both options – ie no date threshold.
ATO went live on 5 Sept 2016
But only just…
First ATO loan on 5 Sept at 11.58 pm
First ATO purchase on 8 Sept
• DDA/ATO pool increased from 186,000 to about
270,000 ebooks
Ebook Central after ATO
21,852
162,376
105,447
Owned STL ATO
56%
8%
36%
Ebook Central expenditure
5 Sept to 25 Oct 2016
Ebook Central expenditure
5 Sept to 25 Oct 2016
Number
STL Loan ATO loan
STL Purchase ATO Purchase
USD
STL Loan ATO loan
STL Purchase ATO Purchase
DDA comparison spend
$-
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
2014 2015 2016
6 September to 28 October
STL Loan Auto Purchase ATO Loan ATO Purchase
A (very rough) projected spend to 2017
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
$90,000
$100,000
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14
Jul-14
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
Jan-15
Feb-15
Mar-15
Apr-15
May-15
Jun-15
Jul-15
Aug-15
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Apr-16
May-16
Jun-16
Jul-16
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
Feb-17
Mar-17
Apr-17
May-17
Jun-17
Jul-17
Aug-17
Sep-17
Oct-17
Nov-17
Dec-17
STL Loan Auto Purchase ATO Loan ATO Purchase
Total actual expenditure trend
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
$900,000
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
(Oct)
STL ATO loan STL Auto Purchase ATO Purchase Manual Purchase
Projected DDA expenditure with ATO
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
STL ATO loan STL Auto Purchase ATO Purchase
Loans in owned/unowned ebooks
-
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
(Oct)
Owned
Unowned
82.7%
74.2%
69.2%
55.3%
86.7%
Tony Davies
tdavies@swin.edu.au

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Ebooks at Swinburne

  • 1. CRICOS 00111D TOID 3069 Ebooks at Swinburne Mixing it up with DDA, STL & ATO Tony Davies – Swinburne University of Technology Charleston, November 2016
  • 2. Melbourne Australia’s second largest city Population 4.5 million World’s most liveable city – 6 years in a row! Home to 8 of Australia’s 39 universities Best coffee
  • 3. Established in 1908 Became a university in 1992 23,000 FTE university students 7,000 FTE vocational students 3 campuses in Melbourne 1 campus in Sarawak Swinburne Online Swinburne University of Technology
  • 4. Our library 2016 collection budget AUD 6.9 million 95% spent on electronic resources in 2015 91% of books are ebooks About 60 FTE staff
  • 5. 787,194 total book titles (all formats deduplicated) 91,627 print books 714,531 ebooks 18,694 overlap P&E Our book collection today Print books Ebooks P + E 91% ebooks 12% print booksoverlap
  • 6. Purchased 277,544 * DDA unowned 267,843 Subscribed 169,144 * includes 16,381 DDA auto purchased Ebooks by acq method Auto Purchased Purchased Subscribed DDA (not owned)
  • 7. Ebooks 2006 & 2016 0 100000 200000 300000 400000 500000 600000 700000 800000 2006 2016 Auto Purchased Purchased Subscribed DDA (not owned) 35,000 ebooks 787,194 ebooks
  • 8. Numbers of print books and ebooks 0 100000 200000 300000 400000 500000 600000 700000 800000 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Print Books Ebooks
  • 9. Our ebook timeline 0 100000 200000 300000 400000 500000 600000 700000 800000 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Print Books Ebooks Start of DDA Ebook aggregator Major publisher ebook sets STL changes Small publisher ebook sets ATO Closed 2 libraries Title matching
  • 10. Total collection expenditure by type $- $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 2010 2011 2012 2013 2014 2015 Collection Purchase E Online Access E Subscription P&E Monograph Purchase P&E
  • 11. Numbers of books acquired (P+E) - 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 2010 2011 2012 2013 2014 2015 Electronic monograph Physical monograph
  • 12. - 200,000 400,000 600,000 800,000 1,000,000 1,200,000 2011 2012 2013 2014 2015 Wiley Ebooks Springer SPIE Ebooks Sage Knowledge Safari Oxford Scholarship & Reference MIT CogNet Knovel IOP Ebooks Informit IEEE Explore* IEEE Wiley Ebooks IEEE MIT Ebooks ICE Ebooks Hart Law Ebooks Gale Emerald Elsevier Ebooks EBSCO ebooks Ebrary (ProQuest) EBL (ProQuest) CRC Press Cambridge ebooks Books 24x7 ASME Ebooks APA PsycBooks ACS Ebook usage 2011-2015 DDA
  • 13. Swinburne’s DDA profile in 2006 No subject or publisher profiling No date threshold Excluded: fiction & non-English Exclude duplicates of ebooks Initial price limit of USD 175 Auto purchase on 4th loan Launched July 2006 with 34,000 ebooks
  • 14. DDA annual expenditure 2006-2015 $- $200,000 $400,000 $600,000 $800,000 $1,000,000 $1,200,000 $1,400,000 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 DDA Expenditure Projected Expenditure
  • 16. Work out a plan to… get expenditure down to a sustainable level but… keep as many ebooks available as possible, and… retain or increase usage.
  • 17. DDA costs Jan-May 2014 & 2015 $- $50,000 $100,000 $150,000 $200,000 $250,000 $300,000 $350,000 Jan-May 2014 Jan-May 2015 STL Auto Purchase + 117% + 34%
  • 18. Changes on 5 June 2015 Reduced our purchase price limit from USD250 to to USD225 Implemented an STL loan fee limit of USD40 Exclude content not available for unmediated STL These changes reduced our DDA pool from 219,000 to 181,000 titles
  • 19. October 2015 – EBL/Ebrary content merger Analysis showed that 85,000 new ebooks would be added to our DDA pool if we took no action
  • 20. More changes on 5 Nov 2015 Exclude books published ≤ 2004 Retained our DDA pool at about the same number – but newer publications
  • 21. $- $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 $80,000 $90,000 $100,000 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 STL AP How did it turn out? ↑ 70% ↓ 50%
  • 22. 2015 DDA - expenditure, usage and number of books - 100,000 200,000 300,000 400,000 500,000 600,000 700,000 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Ebooks available Usage DDA Expenditure
  • 23. Signed up as a development partner for ATO Reduce STL exposure by changing the auto purchase point 2016 - ATO and rethinking STL
  • 24. September 2016 profile changes When an ebook is available under both DDA and ATO - prefer ATO Change the current DDA Purchase point from purchase on 4th loan to purchase on 3rd loan Change the ebook purchase price limit to – DDA USD275 – ATO USD350 Increase STL 1-day price limit to US$50 Remove the current publication date threshold (≤ 2004) for both options – ie no date threshold.
  • 25. ATO went live on 5 Sept 2016 But only just… First ATO loan on 5 Sept at 11.58 pm First ATO purchase on 8 Sept • DDA/ATO pool increased from 186,000 to about 270,000 ebooks
  • 26. Ebook Central after ATO 21,852 162,376 105,447 Owned STL ATO 56% 8% 36%
  • 27. Ebook Central expenditure 5 Sept to 25 Oct 2016
  • 28. Ebook Central expenditure 5 Sept to 25 Oct 2016 Number STL Loan ATO loan STL Purchase ATO Purchase USD STL Loan ATO loan STL Purchase ATO Purchase
  • 29. DDA comparison spend $- $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 $140,000 $160,000 2014 2015 2016 6 September to 28 October STL Loan Auto Purchase ATO Loan ATO Purchase
  • 30. A (very rough) projected spend to 2017 $0 $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 $80,000 $90,000 $100,000 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 STL Loan Auto Purchase ATO Loan ATO Purchase
  • 31. Total actual expenditure trend $0 $100,000 $200,000 $300,000 $400,000 $500,000 $600,000 $700,000 $800,000 $900,000 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 (Oct) STL ATO loan STL Auto Purchase ATO Purchase Manual Purchase
  • 32. Projected DDA expenditure with ATO $0 $100,000 $200,000 $300,000 $400,000 $500,000 $600,000 $700,000 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 STL ATO loan STL Auto Purchase ATO Purchase
  • 33. Loans in owned/unowned ebooks - 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 (Oct) Owned Unowned 82.7% 74.2% 69.2% 55.3% 86.7%