How to get more sales for your coffee

How to get more sales for your coffee business?
Presented by:
Ebenezer Heng
http://www.oncoffeemakers.com

Things you would need:
Great product (trust that you already have)
Visibility (People need to know about your great products)

How to get more visibility?
You can advertised

Newspaper:
On average per month, advertising before production of ads cost at least $1000.00 or $20/day. You reach about 300 000 readers.

TV commercial:
The cheapest I know with production is $3000.00 for 8 exposure for 10 seconds. Definitely not prime time, so you reach about 300-400 000 viewers.

Distributing flyers:
$600.00 distributed to 5000 households excluding production of flyers

Hit rate:
Nobody is sure! You cannot measure it, and people are still doing it, because everyone is doing it...

That is not a good way to be visible!
It cannot be measured
It is not targeted (I cannot imagine anyone loves receiving junk flyers!!)
It is expensive!

A better way to be visible:
You run a coffee business, so isn't it better to reach people who are looking for coffee?
1. Look for people that are looking for coffee related keywords online
2. Make sure they find you

These are some coffee related terms and the number of people looking for it (source: Google)

Isn't it good if you are among the top results for these keywords?

Oncoffeemakers.com are in the top rankings for all these keywords and many more.

Serving more than a million page views in 2009.
Read by more than 13 000 RSS subscribers daily
Has a strong following of more than 23 000 twitter followers.

Big numbers small investment (but limited)
oncoffeemakers.com gives good exposure and you can get these exposure for as little as $1 a day.
check out: http://www.oncoffeemakers.com/starting-a-coffee-business.html to learn how

Summary
To get more sales you need visibility
To get visibility you can advertise on mediums that are
Not targeted
Not measurable
Expensive
Or, you can opt for oncoffeemakers.com targeted placement

Learn more at http://www.oncoffeemakers.com/starting-a-coffee-business.html

How to get more sales for your coffee

by Ebenezer Heng on Aug 17, 2010

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How to get more sales for your coffee — Presentation Transcript