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Pnews   Ad Options Overview  Feb 11
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Pnews Ad Options Overview Feb 11

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  • 1. IN&M (Northern Ireland) Digital - Propertynews.com
  • 2. Company Overview
    • Propertynews.com is owned by Independent News & Media
    • Largest database of properties:
      • >32,000 NI resale properties
      • >7,500 NI rental properties
      • >300 new developments
    • >95% market share within the
    • NI marketplace
    • NI’s most popular website
    • Traffic stats per month:
      • Page views: 22 million
      • Unique Users: 310,000
  • 3. Propertynews.com reader path 1) Home Page 2) Home Search 3) Search Results 4) Brochure Page
  • 4. Home Page
    • Features:
    • Services e.g. housing reports, mortgage calculator
    • Advice area
    • Blogs
    • Advertising Opportunities:
    • Leaderboard
    • MPU (incl. expandable)
    • Banner (incl. expandable)
    • Affiliate buttons
    • Page takeover
  • 5. Advanced Search
    • Features:
    • Define search criteria e.g. area, no. of bedrooms, price, etc.
    • Advertising Opportunities:
    • Leaderboard
    • MPU
    • Double MPU
    • Microbutton
    • Page takeover
    • Home Search Sponsorship
  • 6. Search Results
    • Accounts for circa 60% of all traffic
    • Features:
    • Ten properties displayed
    • Sort by
    • Refine / Save search
    • Advertising Opportunities:
    • Leaderboard
    • MPU
    • Skyscraper (incl. wide)
    • Microbutton / Text ad
    • Companion ads
    • Page takeover
    • Home Search Sponsorship
  • 7. Search Results
  • 8. Brochure Pages
    • Accounts for circa 30% of all traffic
    • Features:
    • Superior property presentation
    • Mortgage Calculator
    • Advertising Opportunities:
    • Leaderboard
    • MPU
    • Skyscraper (incl. expandable)
    • Microbutton / Text ad
    • Banner
    • Companion ads
    • Affiliate partners
    • Page takeover
    • Targeting e.g. property price, location
  • 9. Brochure Pages
  • 10. Photoslideshow
    • Prominent leaderboard advertising within slideshow
    • or
    • Permanent branding e.g. middle or end of slideshow
    • Photoslideshow achieves >5 million page impressions per month
  • 11. 4. Propertynews.com Map
    • Popular among readers, generating 3 million map pages per month
    • Features:
    • Unique design - combination of google maps & our own IT expertise
    • Google street view
    • Advertising Opportunities:
    • Leaderboard
    • Microbutton
    • Text ad
    • Map Sponsorship
  • 12. Energy Performance
    • Features:
    • Certificate displayed
    • Advertising Opportunities:
    • Leaderboard
    • Button
  • 13. Largest New Homes Listings in Ireland
    • Sponsorship of this section available
  • 14. Largest Rental Listings in NI
    • Suitable for targeting a youth audience
  • 15. Latest High Impact Creatives Companion ads Wings / reskin
    • Other Creative Ideas:
    • Video ads
    • Page peels
  • 16. Email Options
  • 17. Daily Property Alerts
    • Multiple advertising opportunities within daily email alerts
    • >7,000 emails are sent each day
    • Popular among targeted readership
    • Hyperlinked to client website or micro site
  • 18. Member Ezine
    • Exclusively branded mail shot sent to the Propertynews.com database of 40,000 members
    • Advertising can be targeted and segmented according to reader age, gender, type of house hunter
    • Unlimited hyperlinks to client website
    • Data capture options also available
  • 19. Opportunities on Apps
  • 20. IN&M Apps
    • Propertynews App: 27,000 downloads
    • NIjobfinder App: 6,000 downloads
    • NIcarfinder App: 3,500 downloads
    • Belfast Telegraph App launching April
    Advertising available within all Apps
  • 21. Mobile Targeting
    • Country / IP address
    • Operator – O2/Vodafone/Orange
    • Device
    • GPS Location*
    • Day of Week
    • Time of Day (hourly)
    • Specified Keywords*
    • User Profile (eg. Gender, age, occupation, marital status etc.)*
    • Frequency (based on user behaviour, no. of views, clicks, known / unknown)
    • *Based on publisher presenting this information to the ad server.
  • 22. Contact Details
    • If you would like more details or have any queries please contact:
    • Julieann Tsang
    • Tel: 028 9055 4756
    • Email: [email_address]

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