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IN&M (NI) Overview Jan 2011
IN&M (NI) Overview Jan 2011
IN&M (NI) Overview Jan 2011
IN&M (NI) Overview Jan 2011
IN&M (NI) Overview Jan 2011
IN&M (NI) Overview Jan 2011
IN&M (NI) Overview Jan 2011
IN&M (NI) Overview Jan 2011
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IN&M (NI) Overview Jan 2011

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  • 1. IN&M (Northern Ireland) Digital - An Overview
  • 2. IN&M (NI) Websites www.nijobfinder.co.uk www.nicarfinder.co.uk www.belfasttelegraph.co.uk www.propertynews.com
  • 3. IN&M Digital (NI) Monthly Traffic
    • Northern Ireland’s Most Popular Indigenous Websites
    • Among Leading UK Websites with an NI Audience
    • All sites are ABCe audited and have committed to do so annually
  • 4. News – www.belfasttelegraph.co.uk
    • We are committed to multi-platform publishing with focus on delivering an increased audience to the Belfast Telegraph brand by offering a range of delivery channels
    • Number 1 news platform in marketplace
    • Multi-platform readership up 8% year on year
    • iPad and iphone app in development due to launch early 2011
    • Offering new, innovative and value add advertising solutions – bellybuster, email, homepage takeover
    • Email offering: 14,000 members opt-in for daily newsletter and 3,750 opt-in for weekly business newsletter
    Market Overview Print Online Mobile News 67,353 14,000,000 pi –1,350,000 uu Launch Mar 2011
  • 5. News – www.belfasttelegraph.co.uk Facebook 4,750 fans Twitter 4,500 followers Socially engaged +8% yr on yr driven by increase in online only readership up from 76,000 in 2009 to 103,000 in 2010 Multiplatform Readership Business - 400,000 pi monthy Sport – 950,000 pi monthly Entertainment – 1,300,000 pi Life and Style - 750,000 pi Telebest – 250,000 pi monthly Sections News Most visited section 14,000,000 Page Impressions 144,560 Regular Readers (4+ 7days) Daily news bulletin 3,800 Weekly Business Digest 3,300 Email alerts 87% - NI news Reasons to visit 50% search, 20% direct Traffic sources Morning – lunchtime peak Time of day Monday to Thursday Day of week Third level Education £27k plus Household income BC1 Social Group 25 to 45 yrs Age 55% male Gender 60% UK and Ireland Geographical Breakdown 255,630 Frequent Readers (8+ 30 days) 1,350,000 Total Readers Audience profile
  • 6. Property – www.propertynews.com
    • We are committed to multi-platform publishing with focus on delivering an increased audience to Property by offering a range of delivery channels
    • We have number 1 property platform in marketplace
    • Mobile and iphone app generating 1.5 million page impression per month (android app launching 2011)
    • Offering new and innovative advertising creatives e.g. rekins, page peels, page takovers
    • Value add advertising solutions via sponsorships e.g. photo gallery, mortgage calculator
    • 45k opt-in for 3 rd party fully branded client emails or alternatively reach 15k members via top and tail banner advertising on daily property email alerts
    Market Overview Print Online Mobile Propertynews Homefinder 67,353 in BT 22 million pi – 350,000 uu 25,000 downloads
  • 7. Property – www.propertynews.com 62% without Children 65,000 45,000 opted for third party emails Registered members Facebook presence Socially engaged Residential Sale Residential Rental New Homes Commercial Overseas Sections Search results Most visited section 22,000,000 Page Impressions 144,560 Regular Readers (4+ 7days) Daily property notifications 15,000 Email alerts 31% repeat buyer, 26% renter,21% first time buyer Reasons to visit All day 10am – 10pm Time of day Saturday to Wednesday Peak days Third level Education £25k plus Household income ABC1 Social Group 74% under 40 Age 61% Female Gender 91% NI Geographical Breakdown 73% returning, 27% new per month Visitors 350,000 Total Readers Audience profile
  • 8. Jobs – www.nijobfinder.co.uk
    • We are committed to multi-platform publishing with focus on delivering an increased audience to Nijobfinder.co.uk by offering a range of delivery channels
    • we have number 1 recruitment platform in marketplace
    • CV matching service launched in December 2010
    • Mobile app generating 300 applications a day
    • Focus is on being pivotal in recruitment process
    • 13,740 registered members – 5,166 signed up to email alerts
    Market Overview Print Online Mobile nijobfinder 131,478 in BT and SL 67,353 – BT 64,125 - SL 2,300,000 pi –108,000 uu 5,200 downloads
  • 9. Cars – www.nicarfinder.co.uk
    • We are committed to multi-platform publishing with focus on delivering an increased audience to Nicarfinder.co.uk by offering a range of delivery channels
    • Now over 270 dealers listing
    • Listings include privates, cars, vans, bikes, caravans and now farm and plant
    • Hot deals, premium listings and commercial opportunities
    • Now in print, in magazine, online and mobile
    • 9762 registered members – 42 signed up to email alerts
    Market Overview Print Online Magazine Mobile nicarfinder 67,353 in BT 680,000 pi – 42,000 uu 7,500 print run 3,500 downloads
  • 10. Contact Details
    • If you would like more details or have any queries please contact:
    • Julieann Tsang
    • Tel: 028 9055 4756
    • Email: [email_address]
    • Michelle Chambers
    • Tel: 028 9026 4000
    • Email: [email_address]
    • We will be happy to help!

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