Jacqueline McGonigle Review of Social Media Opportunities
What is Social Media?
Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.
As one Cairo activist succinctly put it, "“We use Facebook to schedule the protests, Twitter to coordinate, and You Tube to tell the world.“
Source : Wikepedia
The cost of social media
Tips for SM Best Practice
Customise your profiles
Build relationships/develop community
Enhance your customer service
Show that you are social
Encourage sharing of your content
Always abide by the platform’s guidelines eg do not use a profile for business purposes
Have a Strategy
Go where your audience is most active. Below is a matrix illustrating how leading Social Media Experts from WSI ranked the top social portals for each industry based on their experiences working with clients.
Female Facebook users 18+ who live within 16km of Belfast
= Approx 117,020
Male Facebook users 18+ who live within 16km of Belfast
= Approx 104,020
LinkedIn – 98.5 million users
Ireland – 434,278 users
UK – 6 million users
There are almost 20 million mobile internet users in the UK